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Handbook of Social Media Management
205,98 € *
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Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book's main sections address forms and content of social media, impact and users, management with social media, and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Anbieter: Dodax AT
Stand: 20.01.2020
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Social Informatics
74,89 € *
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This book constitutes the proceedings of the Workshops held at the International Conference on Social Informatics, SocInfo 2014, which took place in Barcelona, Spain, in November 2014. This year SocInfo 2014 included nine satellite workshops: the City Labs Workshop, the Workshop on Criminal Network Analysis and Mining, CRIMENET, the Workshop on Interaction and Exchange in Social Media, DYAD, the Workshop on Exploration of Games and Gamers, EGG, the Workshop on HistoInformatics, the Workshop on Socio-Economic Dynamics, Networks and Agent-based Models, SEDNAM, the Workshop on Social Influence, SI, the Workshop on Social Scientists Working with Start-Ups and the Workshop on Social Media in Crowdsourcing and Human Computation, SoHuman.

Anbieter: Dodax
Stand: 20.01.2020
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Social Informatics
76,99 € *
ggf. zzgl. Versand

This book constitutes the proceedings of the Workshops held at the International Conference on Social Informatics, SocInfo 2014, which took place in Barcelona, Spain, in November 2014. This year SocInfo 2014 included nine satellite workshops: the City Labs Workshop, the Workshop on Criminal Network Analysis and Mining, CRIMENET, the Workshop on Interaction and Exchange in Social Media, DYAD, the Workshop on Exploration of Games and Gamers, EGG, the Workshop on HistoInformatics, the Workshop on Socio-Economic Dynamics, Networks and Agent-based Models, SEDNAM, the Workshop on Social Influence, SI, the Workshop on Social Scientists Working with Start-Ups and the Workshop on Social Media in Crowdsourcing and Human Computation, SoHuman.

Anbieter: Dodax AT
Stand: 20.01.2020
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Development Report on China's New Media
121,98 € *
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In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China, the development of WeChat and micro-blogs, public opinions of social media and the transformation of traditional media. It also summarizes the development of the new-media industry, including digital TV, mobile games, the online video industry, IPTV, new-media advertising and mobile news applications. It is a valuable reference work for researchers and professionals working in media.

Anbieter: Dodax
Stand: 20.01.2020
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Development Report on China's New Media
121,98 € *
ggf. zzgl. Versand

In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China, the development of WeChat and micro-blogs, public opinions of social media and the transformation of traditional media. It also summarizes the development of the new-media industry, including digital TV, mobile games, the online video industry, IPTV, new-media advertising and mobile news applications. It is a valuable reference work for researchers and professionals working in media.

Anbieter: Dodax AT
Stand: 20.01.2020
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Influence and Behavior Analysis in Social Netwo...
72,37 € *
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This timely book focuses on influence and behavior analysis in the broader context of social network applications and social media. Twitter accounts of telecommunications companies are analyzed. Rumor sources in finite graphs with boundary effects by message-passing algorithms are identified. The coherent, state-of-the-art collection of chapters was initially selected based on solid reviews from the IEEE/ACM International Conference on Advances in Social Networks, Analysis, and Mining (ASONAM '17). Chapters were then improved and extended substantially, and the final versions were rigorously reviewed and revised to meet the series standards. Original chapters coming from outside of the meeting round out the coverage. The result will appeal to researchers and students working in social network and social media analysis.

Anbieter: Dodax
Stand: 20.01.2020
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Influence and Behavior Analysis in Social Netwo...
68,35 € *
ggf. zzgl. Versand

This timely book focuses on influence and behavior analysis in the broader context of social network applications and social media. Twitter accounts of telecommunications companies are analyzed. Rumor sources in finite graphs with boundary effects by message-passing algorithms are identified. The coherent, state-of-the-art collection of chapters was initially selected based on solid reviews from the IEEE/ACM International Conference on Advances in Social Networks, Analysis, and Mining (ASONAM '17). Chapters were then improved and extended substantially, and the final versions were rigorously reviewed and revised to meet the series standards. Original chapters coming from outside of the meeting round out the coverage. The result will appeal to researchers and students working in social network and social media analysis.

Anbieter: Dodax AT
Stand: 20.01.2020
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Media Logic(s) Revisited
92,55 € *
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This volume provides new approaches to the concept of media logics - developed by Altheide and Snow - by drawing on theoretical and empirical perspectives from international scientists working in the field of communications, media, political science, and sociology. In an increasingly digitized and globalized world, powerful media structures and technologies influence our daily lives in many respects. It is not only mass media but 'poly media channels' that become more and more contextualized in everyday lives. Therefore, it is necessary to revisit the theory of media logics, which focuses on the strong intercorrelation of media technologies, media institutions and media power. Media Logic(s) Revisited attends to this by critically reflecting on the idea of media logic, a much needed input in light of current developments and strong cultural embedding of media in various social contexts.

Anbieter: Dodax
Stand: 20.01.2020
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Media Logic(s) Revisited
94,80 € *
ggf. zzgl. Versand

This volume provides new approaches to the concept of media logics - developed by Altheide and Snow - by drawing on theoretical and empirical perspectives from international scientists working in the field of communications, media, political science, and sociology. In an increasingly digitized and globalized world, powerful media structures and technologies influence our daily lives in many respects. It is not only mass media but 'poly media channels' that become more and more contextualized in everyday lives. Therefore, it is necessary to revisit the theory of media logics, which focuses on the strong intercorrelation of media technologies, media institutions and media power. Media Logic(s) Revisited attends to this by critically reflecting on the idea of media logic, a much needed input in light of current developments and strong cultural embedding of media in various social contexts.

Anbieter: Dodax AT
Stand: 20.01.2020
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