Mobilize Your Customers - Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and Skyrocket Your Profits Ask anyone, "What is the best form of advertising?" Word of mouth is almost always the answer. People know, like and trust the opinions of their friends and family. Wouldn't it be great if your customers were telling all of their friends and family how great you are? Your reputation online will determine how you appear on social media sites and in the search engine results and that will have a lasting effect on your income. In this audiobook, John Cote reveals the techniques he uses to help his clients find more customers, follow up with them and generate more revenue in their business. Inspired by the many conversations he has with business owners and the questions they ask, he will help you discover how to effectively use social media, video and mobile marketing. Several real case studies and examples help to illustrate the effectiveness of these tactics. Business owners, entrepreneurs, authors and speakers can all benefit from using them. No matter what you are selling from cars to pizza or plastic surgery to houses and everything in between, cross channel marketing is a must. You must be mobile optimized since smartphone and tablet usage are exploding. Your customers want to have two-way conversations with you on Facebook, YouTube, Twitter, Pinterest and your blog among others. They are talking about you online whether you like it or not. Learn how to be part of the conversation or your competitors will! 1. Language: English. Narrator: Reid Kerr. Audio sample: http://samples.audible.de/bk/acx0/016380/bk_acx0_016380_sample.mp3. Digital audiobook in aax.
Word-of-Mouth Marketing on Social Media. Influence on Buying Decisions Evolution and Recommendations for Companies ab 44.99 € als Taschenbuch: 1. Auflage. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales,
Word-of-Mouth Marketing on Social Media. Influence on Buying Decisions Evolution and Recommendations for Companies ab 34.99 € als epub eBook: 1. Auflage. Aus dem Bereich: eBooks, Wirtschaft,
The New York Times and USA Today best seller! The secret to successful word-of-mouth marketing on the social Web is easy: Be likable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther - and faster - than ever before. LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business; listen to your customers and prospects deliver value, excitement, and surprise; and most important, learn how to truly engage your customers and help them spread the word. 1. Language: English. Narrator: Christopher Prince. Audio sample: http://samples.audible.de/bk/graw/000099/bk_graw_000099_sample.mp3. Digital audiobook in aax.
Die Entwicklung des Word-of-Mouth Marketings zum Eye-to-Buy Marketing in der Mode ab 24.99 € als Taschenbuch: Der Einsatz von Visual Social Media im Online-Bereich. Aus dem Bereich: Bücher, Wissenschaft, Medienwissenschaft,
Electronic Word of Mouth as a Promotional Technique ab 25.49 € als pdf eBook: New Insights from Social Media. Aus dem Bereich: eBooks, Belletristik, Erzählungen,
Electronic Word of Mouth as a Promotional Technique ab 25.49 € als epub eBook: New Insights from Social Media. Aus dem Bereich: eBooks, Belletristik, Erzählungen,
Why customer retention is the new acquisition. If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel the mass media or awareness side. What we haven't paid enough attention to is the "right" end of the funnel - the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous. And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget in other words, getting more from less. Engaging a few customers to spread the word to many. Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer marketing" and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services. Explains how to cut your mark 1. Language: English. Narrator: Bruce Mann. Audio sample: http://samples.audible.de/bk/acx0/000968/bk_acx0_000968_sample.mp3. Digital audiobook in aax.
THE NEW YORK TIMES, USA TODAY MONEY, AND AMAZON BESTSELLER Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: 3 Reasons People Talk About You 4 Rules of Word of Mouth Marketing 5 Ts of Word of Mouth Marketing 6 Big Ideas: Deep Stuff That Changes Marketing Forever Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends. 1. Language: English. Narrator: Dave Mallow. Audio sample: http://samples.audible.de/bk/acx0/002827/bk_acx0_002827_sample.mp3. Digital audiobook in aax.