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Political Propaganda During Elections: A Social...
35,90 € *
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Through the Internet, a number of web technologies have emerged. One technology that is making waves with regard to information sharing and communication is the social media networks. The advent of online technologies has brought a paradigm shift from newspaper, magazine, radio and television to social media. The accessibility of internet enabled sites has been made easy with the aid of mobile phone. The revolution of social media has cut across all facets of society with its positive and negative impacts. Social media has transformed and impacted on political institution. With pervasiveness of the internet enabled devices, the need arises for social media to be utilised efficiently during elections. The traditional mass media are no longer adequate in educating electorate on election matters. So, this book explains the place of social media during electioneering campaigns. The analysis sheds light on how politicians or anyone else should use positive or white propaganda in influencing the electorate to vote for a particular candidate during elections as well as using social media to educate voters on election matters.

Anbieter: Dodax
Stand: 18.01.2020
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In White Frame
68,00 € *
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"In white frame" is a Ph.D. dissertation prepared in Hungary in 2000. It investigates the representation of ethnic minorities with special focus on the Roma minority in the Hungarian press in three time periods of the country's transition process. It uses both qualitative and quantitative methods of content analysis and demonstrates how variations of inter-ethnic relations are reflected in media texts. The work is interdisciplinary as it applies various theories of mass communication research, social psychology and sociology in the design of the research as well as in the course of explanating the results. The study provides a detailed and multidimensional description of how changes of social reality - social hierarchy, interethnic relations and political environment - are reflected in the content of the media. It is also a methodological undertaking to harmonize mass media research theories with findings of social psychology.

Anbieter: Dodax
Stand: 18.01.2020
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Connecting Virtual World Perception to Real Wor...
68,00 € *
ggf. zzgl. Versand

Product placement, the intentional, paid inclusion of product, service, brand or/and brand identifier into media content, has gained popularity since the 1980s and is considered an effective marketing practice to influence consumers'attitudes and behaviors. Recently, with the emergence of social network sites, more and more products and brands have been integrated into this newly emerged media platform. In particular, with the growing worldwide popularity of social gaming like Mafia Wars, which is played by more than 25 million social media users each month on Facebook, marketers started weaving brands into the social gaming environment. However, compared to the popularity of industry practice, very little academic literature exists on how to best utilize product placements in this new and budding media platform to achieve maximum marketing communication effects. This book, therefore, provides a new metric of success for social network marketing by revealing how Chinese urban white-collar professionals perceive, understand, and interpret product placements woven in a newly launched and very popular Chinese SNS: Happy Network (www.kaxin001.com).

Anbieter: Dodax
Stand: 18.01.2020
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In White Frame
70,00 € *
ggf. zzgl. Versand

"In white frame" is a Ph.D. dissertation prepared in Hungary in 2000. It investigates the representation of ethnic minorities with special focus on the Roma minority in the Hungarian press in three time periods of the country's transition process. It uses both qualitative and quantitative methods of content analysis and demonstrates how variations of inter-ethnic relations are reflected in media texts. The work is interdisciplinary as it applies various theories of mass communication research, social psychology and sociology in the design of the research as well as in the course of explanating the results. The study provides a detailed and multidimensional description of how changes of social reality - social hierarchy, interethnic relations and political environment - are reflected in the content of the media. It is also a methodological undertaking to harmonize mass media research theories with findings of social psychology.

Anbieter: Dodax AT
Stand: 18.01.2020
Zum Angebot
Connecting Virtual World Perception to Real Wor...
70,00 € *
ggf. zzgl. Versand

Product placement, the intentional, paid inclusion of product, service, brand or/and brand identifier into media content, has gained popularity since the 1980s and is considered an effective marketing practice to influence consumers'attitudes and behaviors. Recently, with the emergence of social network sites, more and more products and brands have been integrated into this newly emerged media platform. In particular, with the growing worldwide popularity of social gaming like Mafia Wars, which is played by more than 25 million social media users each month on Facebook, marketers started weaving brands into the social gaming environment. However, compared to the popularity of industry practice, very little academic literature exists on how to best utilize product placements in this new and budding media platform to achieve maximum marketing communication effects. This book, therefore, provides a new metric of success for social network marketing by revealing how Chinese urban white-collar professionals perceive, understand, and interpret product placements woven in a newly launched and very popular Chinese SNS: Happy Network (www.kaxin001.com).

Anbieter: Dodax AT
Stand: 18.01.2020
Zum Angebot
Television in Brazil: A Factor of Racial Divide?
43,81 € *
ggf. zzgl. Versand

Brazil has been internationally recognized as the country of racial democracy. People are racially categorized as White, Moreno(Brown) and Black. However, research has suggested that Blacks are very often been portrayed as lazy, uneducated, and poor through television programs such as soap opera, shows, and movies.Television has shown crime as related to Black individuals insociety, inducing White and Moreno individuals to perceive crime tobe mostly related to Black individuals. These negative stereotypes possibly created and perpetuated by television programs may have adirect influence on the way Whites and Morenos perceive the minority group, the Blacks. Based on the tenets of Social IdentityTheory (SIT), Self-Categorization Theory (SCT), Cross-Group Relations (CGR) and Inter-Group Contact (IGC), this study examine show media programs depiction of Blacks may alter Whites and Morenos self-perceptions of racial/ethnic relations. This exposure may increase or decrease Whites and Morenos prejudice against Blacks and, because of the negative depiction of the Blacks in the media, the likelihood that Morenos will see themselves as more similar to Whites than with Blacks. Over the last two decades, scholars have been conducting research on the increasingly important and challenging subject of race relations and media influence in Brazil. The results of this study contribute understanding, while, at the same time, generating new questions about the complexity and importance of media consumption and effects from the perspective of race and inter-group relations.

Anbieter: Dodax AT
Stand: 18.01.2020
Zum Angebot
Television in Brazil: A Factor of Racial Divide?
43,81 € *
ggf. zzgl. Versand

Brazil has been internationally recognized as the country of racial democracy. People are racially categorized as White, Moreno(Brown) and Black. However, research has suggested that Blacks are very often been portrayed as lazy, uneducated, and poor through television programs such as soap opera, shows, and movies.Television has shown crime as related to Black individuals insociety, inducing White and Moreno individuals to perceive crime tobe mostly related to Black individuals. These negative stereotypes possibly created and perpetuated by television programs may have adirect influence on the way Whites and Morenos perceive the minority group, the Blacks. Based on the tenets of Social IdentityTheory (SIT), Self-Categorization Theory (SCT), Cross-Group Relations (CGR) and Inter-Group Contact (IGC), this study examine show media programs depiction of Blacks may alter Whites and Morenos self-perceptions of racial/ethnic relations. This exposure may increase or decrease Whites and Morenos prejudice against Blacks and, because of the negative depiction of the Blacks in the media, the likelihood that Morenos will see themselves as more similar to Whites than with Blacks. Over the last two decades, scholars have been conducting research on the increasingly important and challenging subject of race relations and media influence in Brazil. The results of this study contribute understanding, while, at the same time, generating new questions about the complexity and importance of media consumption and effects from the perspective of race and inter-group relations.

Anbieter: Dodax
Stand: 18.01.2020
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Quimera Machine
74,90 € *
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This book deals with studies of Theory of Communications, Electronic Media, Video Games and applications of Social Media related with Television. Video games are increasingly becoming an important media today, despite the light connotation of its initial categorization. Today they are an industry that produces billions of dollars and employs engineers and artists alike in an art form spanning interactive games, to virtual societies where millions of people dwell. However, like all human products, our same fears, flaws and xenophobia show in the games, with the reflection of hatred, racism and ste-reotypes that are our everyday experience. Also, because of the influence of other media, like television, with misrepresentations of blacks, Latinos and other races, or the objectification of women are present in video games. The significant thing found researching for this assignment is that most of those who use these games are themselves part of minorities or races that are not exactly white Americans.

Anbieter: Dodax
Stand: 18.01.2020
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Spider-Man Presents The Marvel Joke Book
5,00 € *
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Laugh along with with your favorite Marvel Super Heroes in this all-new joke book. This comedic variety show hosted by none other than Spider-Man himself, features not only the funniest jokes in the Marvel Universe, but also zany one-liners, knock knock jokes, tongue twisters, social media parody, memes, question and answers, and much more. This joke book also includes black and white art throughout! Knock Knock? Who's there? In-spider! In-spider, who? In-spider what everyone says, I still like you!

Anbieter: Dodax
Stand: 18.01.2020
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