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Social Media Marketing in China mit WeChat
49,99 € *
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Dieses Buch zeigt, wie Unternehmen den Instant-Messaging-Dienst WeChat für ihr Social Media Marketing in China erfolgreich nutzen können. Denn WeChat ist viel mehr als ein mobiler Messenger - es ist Alltagsbegleiter und bezahlt beispielsweise Stromrechnungen, vereinbart Arzttermine, kauft Flug- und Zugtickets oder beantragt ein Visum. Für in China tätige Unternehmen ist das soziale Netzwerk als Absatzkanal und Internetplattform unabdingbar. Der Autor erklärt anschaulich, welche Einsatzmöglichkeiten WeChat bietet, beschreibt grundlegende Funktionen sowie das öffentliche WeChat-Konto spezifisch für das Unternehmensmarketing. Er erläutert den Bezahldienst "WeChat Pay" und viele weitere Tools, wie beispielsweise Content-Marketing-Funktionen oder das Schalten von Anzeigen. Ein Must-read für Marketingverantwortliche und Führungskräfte von Unternehmen, die den chinesischen Markt erschließen wollen!

Anbieter: Dodax
Stand: 24.01.2020
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Development Report on China's New Media
121,98 € *
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In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China, the development of WeChat and micro-blogs, public opinions of social media and the transformation of traditional media. It also summarizes the development of the new-media industry, including digital TV, mobile games, the online video industry, IPTV, new-media advertising and mobile news applications. It is a valuable reference work for researchers and professionals working in media.

Anbieter: Dodax AT
Stand: 24.01.2020
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Development Report on China's New Media
121,98 € *
ggf. zzgl. Versand

In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China, the development of WeChat and micro-blogs, public opinions of social media and the transformation of traditional media. It also summarizes the development of the new-media industry, including digital TV, mobile games, the online video industry, IPTV, new-media advertising and mobile news applications. It is a valuable reference work for researchers and professionals working in media.

Anbieter: Dodax
Stand: 24.01.2020
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Huawei Band 3 blau
54,89 € *
zzgl. 5,95 € Versand

Huawei Band 3 Das Honor Band 3 liefert dankt 3-Achsen-Beschleunigungsmesser und PPG-Cardio-Tachometer präzise Daten beim Laufen, Schwimmen oder Radfahren. Zusätzlich stehen Pulsmesser und Schlafmonitoring zur Verfügung. Das Gewicht beträgt lediglich 18 Gramm. Die Uhr selbst besteht aus durchscheinendem Polycarbonat und das Armband aus TPU75. Herzfrequenzmessung mit integrierter Alarm-Funktion Messung und Genaue Nachverfolgung von täglichen Aktivitäten, wie etwa: gezählte Schritte, verbrannte Kalorien, zurückgelegte Strecke und die Dauer von Hochbelastungsphasen. Integrierte Schlafüberwachung: erfasst Informationen über Schlafdauer und -qualität Anzeige von Smartphone-Benachrichtigungen: SMS, Nachrichten, E-Mails, Veranstaltungen aus dem Kalender, SmartCare (nur Huawei Smartphones), WeChat, QQ und andere social Media Apps Wasserfest nach IP68 Zertifizierung

Anbieter: Computeruniverse
Stand: 24.01.2020
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Mobile Media, Political Participation, and Civi...
109,99 € *
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This book explores how personalized content and the inherent networked nature of the mobile media could and do lead to positive externalities in social progress in Asian societies. Empirical studies that examine uses of the mobile phone and apps (voice mailing, SMS, mobile social media, mobile Weibo, mobile WeChat, etc.) are featured as a response to calls for theorization of the mobile media's efficacy as a tool for citizen engagement and participation in civic and political affairs, especially in the search for collective solutions to widespread social problems of food safety, pollution, government corruption, and public health risks. Considering the vast cultural diversity of Asian societies that are shaped by different levels of political, social, economic, and religious development, the book offers nuanced studies that provide in-depth analysis of the mobile media and political communication in a variety of communities of leading Asian countries. From the country-specific studies, broad themes and enduring concepts emerge.

Anbieter: Dodax AT
Stand: 24.01.2020
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Mobile Media, Political Participation, and Civi...
106,99 € *
ggf. zzgl. Versand

This book explores how personalized content and the inherent networked nature of the mobile media could and do lead to positive externalities in social progress in Asian societies. Empirical studies that examine uses of the mobile phone and apps (voice mailing, SMS, mobile social media, mobile Weibo, mobile WeChat, etc.) are featured as a response to calls for theorization of the mobile media's efficacy as a tool for citizen engagement and participation in civic and political affairs, especially in the search for collective solutions to widespread social problems of food safety, pollution, government corruption, and public health risks. Considering the vast cultural diversity of Asian societies that are shaped by different levels of political, social, economic, and religious development, the book offers nuanced studies that provide in-depth analysis of the mobile media and political communication in a variety of communities of leading Asian countries. From the country-specific studies, broad themes and enduring concepts emerge.

Anbieter: Dodax
Stand: 24.01.2020
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Social Media in China
82,62 € *
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Redefining the concept of new media in China, this cutting edge book discusses the impact of social media on Chinese public life. Examining its characteristics and the different forms of social media, such as internet and mobile phone media, weibo, wechat and micro-blogging, it considers how public opinion evolves through this media and its interaction with traditional media. It also offers a unique analysis of growing new media platforms, the challenges of government management and the impact of micro-blogging on journalism in China. Through quantitative research, the book also analyses new media user behavior in China, offering a 'butterfly effect' model for public opinion based on new media. It also shows the relevance of the sociological Matthew Effect and addresses issues such as the '20 million' phenomenon and the Internet Water army (Wangluo shuijun), groups of Internet ghost-writers paid to post specific content online. Finally, it scrutinizes the the issue of mass disturbance in new media in China, researching evolutionary mechanisms and academic models of mass disturbance through a series of case studies. Written by a leader in the field of Chinese new media, this book constitutes a valuable read to scholars of media and communications studies, and all those interested by the development and the increasing impact of new media in China.

Anbieter: Dodax AT
Stand: 24.01.2020
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Social Media in China
82,62 € *
ggf. zzgl. Versand

Redefining the concept of new media in China, this cutting edge book discusses the impact of social media on Chinese public life. Examining its characteristics and the different forms of social media, such as internet and mobile phone media, weibo, wechat and micro-blogging, it considers how public opinion evolves through this media and its interaction with traditional media. It also offers a unique analysis of growing new media platforms, the challenges of government management and the impact of micro-blogging on journalism in China. Through quantitative research, the book also analyses new media user behavior in China, offering a 'butterfly effect' model for public opinion based on new media. It also shows the relevance of the sociological Matthew Effect and addresses issues such as the '20 million' phenomenon and the Internet Water army (Wangluo shuijun), groups of Internet ghost-writers paid to post specific content online. Finally, it scrutinizes the the issue of mass disturbance in new media in China, researching evolutionary mechanisms and academic models of mass disturbance through a series of case studies. Written by a leader in the field of Chinese new media, this book constitutes a valuable read to scholars of media and communications studies, and all those interested by the development and the increasing impact of new media in China.

Anbieter: Dodax
Stand: 24.01.2020
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Liu:Social Media Marketing in China mit
49,99 € *
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Erscheinungsdatum: 01/2018, Medium: Bundle, Einband: Kartoniert / Broschiert, Inhalt: Taschenbuch, Titel: Social Media Marketing in China mit WeChat, Titelzusatz: Einsatzmöglichkeiten, Funktionen und Tools für ein erfolgreiches Mobile Business, Autor: Liu, Yinyuan, Verlag: Springer-Verlag GmbH // Springer Fachmedien Wiesbaden GmbH, Imprint: Springer Gabler, Sprache: Deutsch, Schlagworte: Absatz // Marketing // Vermarktung // Öffentlichkeitsarbeit // PR // Public Relations // E-Business // Electronic Commerce // E-Commerce // Electronic Marketing // E-Venture // Internet // Net Economy // BUSINESS & ECONOMICS // Online Trading, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 247, Abbildungen: 141 farbige Abbildungen, Bibliographie, Informationen: Book + eBook, Gewicht: 615 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 24.01.2020
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