The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
This is the life story of Father Bob Maguire - a rare behind-the-scenes look at the much-loved 'people's priest'. The enigmatic champion of the down-and-out was shaped by a lonely childhood in poor circumstances, an early priesthood that collided with the upheaval of Vatican II and working with the army during the Vietnam War. This is a lively portrait of the man behind the resilient social activist and popular media performer who refuses to be defeated by enforced retirement from the parish over which he presided for nearly 40 years. 1. Language: English. Narrator: Francis Greenslade. Audio sample: http://samples.audible.de/bk/boli/002903/bk_boli_002903_sample.mp3. Digital audiobook in aax.
News and journalism are in the midst of upheaval: shifts such as declining print subscriptions and rising website visitor numbers are forcing assumptions and practices to be rethought from first principles. The internet is not simply allowing faster, wider distribution of material: digital technology is demanding transformative change. Out of Print analyzes the role and influence of newspapers in the digital age and explains how current theory and practice have to change to fully exploit developing opportunities. In Out of Print George Brock guides readers through the history, present state and future of journalism, highlighting how and why journalism needs to be rethought on a global scale and remade to meet the demands and opportunities of new conditions. He provides a unique examination of every key issue, from the phone-hacking scandal and Leveson Inquiry to the impact of social media on news and expectations. He presents an incisive, authoritative analysis of the role and influence of journalism in the digital age.
What you are about to hear will disturb you; make no mistake. Within the first few minutes, you'll be confronted with a troubling fictional story revolving around two things that are deeply rooted in modern society: the fear of death and the obsession with social media. In fact, it will challenge comforting and preconceived notions of the social order at large. Tragedy rains down upon this story, tinged with shadow, and making slippery all that we take for granted through this dark tale. From the prison industry to Anonymous, from a second American revolution to wide-spread mass murder, it's meant solely to entertain but raise a few eyebrows along the way. The journey ahead is wrought with things that will leave uneasy impressions for the remaining days of your life; a sincere warning. For what if one day people began receiving friend requests, and then within 24 hours, either they or someone on their friends list gets hacked-up nasty style? Photos, memes, and short moving picture clips of their murders begin showing up on their timelines. It starts small, but then spreads across the globe like an apocalyptic wave of the sun's energy crawling across every inch of bare and exposed land. Let's face it, western society is already tip-toeing along the brink of all out civil upheaval. What if someone with a master plan used organized murder, social media, and a chaotic moment in history to pull off the most unimaginably large heist of all time that ended up re-molding the entire face of humanity? Sounds menacing, doesn't it? The more disturbing question is, what if that's all just the modern propensity to lean towards conspiratorial explanations of the seemingly irrational? Either way, what lies in store is a wild ride that will take you through many edgy, controversial, and perturbing experiences. Social media becomes the vehicle for a 21st century holocaust. You're invited to enjoy at your 1. Language: English. Narrator: Matt Weight. Audio sample: http://samples.audible.de/bk/acx0/005245/bk_acx0_005245_sample.mp3. Digital audiobook in aax.
A brilliant send-up of our contemporary culture from Sam Lipsyte, the critically acclaimed author of Home Land, centered around an unwitting mindfulness guru and the phenomenon he initiates. In an America convulsed by political upheaval, cultural discord, environmental collapse, and spiritual confusion, many folks are searching for peace, salvation, and-perhaps most immediately-just a little damn focus. Enter Hark Morner, an unwitting guru whose technique of "Mental Archery"-a combination of mindfulness, mythology, fake history, yoga, and, well, archery-is set to captivate the masses and raise him to near-messiah status. It's a role he never asked for, and one he is woefully underprepared to take on. But his inner-circle of modern pilgrims have other plans, as do some suddenly powerful fringe players, including a renegade Ivy League ethicist, a gentle Swedish kidnapper, a crossbow-hunting veteran of jungle drug wars, a social media tycoon with an empire on the skids, and a mysteriously influential (but undeniably slimy) catfish. In this social satire of the highest order, Sam Lipsyte, the New York Times bestseller and master of the form, reaches new peaks of daring in a novel that revels in contemporary absurdity and the wild poetry of everyday language while exploring the emotional truths of his characters. Hark is a smart, incisive look at men, women, and children seeking meaning and dignity in a chaotic, ridiculous, and often dangerous world.
Eugeena Patterson is not happy about her next-door neighbor, Louise Hopkins, being sent to live in a nursing home. Without her fellow neighborhood watch buddy, Sugar Creek isn’t the same anymore. In fact, life after retirement has become a whole new adventure of exploring social media and blogging. While she tries not to meddle into her adult children’s lives, Eugeena can’t help but dish out relationship advice.Eugeena’s own budding romance with Amos Jones has her emotions in upheaval. Is she really finding love again as she turns 60? When a stranger reveals a stunning secret about Louise’s past, Eugeena questions if the young woman’s claim is for real or if she is a con artist? Roping in Amos for help, Eugeena digs up a few skeletons from her elderly friend’s closet.When Eugeena stumbles upon a long forgotten murder case, she realizes the layers of a long dormant secret still have the potential to be deadly. 1. Language: English. Narrator: Sharell Palmer. Audio sample: http://samples.audible.de/bk/acx0/139400/bk_acx0_139400_sample.mp3. Digital audiobook in aax.
A Fascinating New Twist in the Post Apocalyptic Genre "One of the best social commentaries of our time, wrapped in a whopping good tale." "Can't believe it's a first effort! Very suspenseful! The thought that something so 'every day' and beloved could cause such chaos is chilling. I was actually frightened by the possibilities raised here and can see how something trivial can be twisted or corrupted to wreak havoc! Good job! Fiction or prediction of a possible future scenario? Scared me to think about it." – Laura L. "I read a lot of books, mostly sci-fi or adventure. This is the best book I have read in a long time. The story is creative, original, and the more I hear about people in this world, the more I can see that it is possible and maybe probable and making me think strongly about stockpiling. The book was well written and leaving you wanting more. I will certainly read the next volume in this (hopefully) series. I give it 5 stars." – Illiad5 The twisted world of mainstream news and social media becomes the catalyst for social upheaval, entangling Steven Bryant in a frantic fight for the lives of his family and friends. A news story goes viral, causing their once normal lives to take a dangerous turn when a flawed medical research study suggesting man’s best friend might be his worst enemy. Chaos erupts and a near total collapse of society looms in a perfect storm of government corruption, political correctness, and social justice movements. Steven unwittingly finds himself the leader of a struggle for survival as America's civil structure and social fabric is exposed as a house of cards. Sworn enemies become allies when faced with a common cause and friends and family members become bitter enemies as they confront hunger and widespread violence in a threat to their very survival. Life will never be the same. 1. Language: English. Narrator: Kevin Pierce. Audio sample: http://samples.audible.de/bk/acx0/060875/bk_acx0_060875_sample.mp3. Digital audiobook in aax.
In The Comedians, comedy historian Kliph Nesteroff brings to life a century of American comedy with real-life characters, forgotten stars, mainstream heroes, and counterculture iconoclasts. Based on over 200 original interviews and extensive archival research, Nesteroff's groundbreaking work is a narrative exploration of the way comedians have reflected, shaped, and changed American culture over the past 100 years. Starting with the vaudeville circuit at the turn of the last century, Nesteroff introduces the first stand-up comedian - an emcee who abandoned physical shtick for straight jokes. After the repeal of Prohibition, Mafia-run supper clubs replaced speakeasies, and mobsters replaced vaudeville impresarios as the comedian's primary employer. In the 1950s, the late-night talk show brought stand-up to a wide public, while Lenny Bruce, Mort Sahl, and Jonathan Winters attacked conformity and staged a comedy rebellion in coffeehouses. From comedy's part in the Civil Rights movement and the social upheaval of the late 1960s to the first comedy clubs of the 1970s and the cocaine-fueled comedy boom of the 1980s, The Comedians culminates with a new era of media-driven celebrity in the 21st century. 1. Language: English. Narrator: Kliph Nesteroff. Audio sample: http://samples.audible.de/bk/adbl/026410/bk_adbl_026410_sample.mp3. Digital audiobook in aax.