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Spotlight express ' Social Media
3,99 € *
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Spotlight express ' Social Media ab 3.99 € als MP3 (Hörbuch Download): Wortschatz-Training Englisch ' Kommunikation ' Soziale Medien. Aus dem Bereich: MP3-Audiobooks, Fachthemen & Wissenschaft, Sozialwissenschaften,

Anbieter: hugendubel
Stand: 16.11.2019
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Understanding New Media (eBook, PDF)
17,95 € *
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The new media landscape touches every aspect of our social, political and cultural lives. It is more important than ever, therefore, that we are able to understand and explain the complexity of our digital world. Understanding New Media gives students the tools and the knowledge they need to make sense of the relationship between technologies, media and society. This best-selling student introduction: Makes complex ideas accessible, clearly explaining the key thinkers, theories and research students need to understand Brings theory to life with a range of new case studies, from selfies or trolling, to the app economy and algorithms in social media Gets students started on projects and essays with guided research activities, showing them how to successfully put learning into practice Provides guided further reading, helping students to navigate the literature and extend their studies beyond the chapter Understanding New Media remains the perfect guide to the past, present and future of the new media world. It is a vital resource for students across media and communication studies and sociology, and anyone exploring new media, social media or digital media.

Anbieter: buecher
Stand: 16.11.2019
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Understanding New Media (eBook, PDF)
17,95 € *
ggf. zzgl. Versand

The new media landscape touches every aspect of our social, political and cultural lives. It is more important than ever, therefore, that we are able to understand and explain the complexity of our digital world. Understanding New Media gives students the tools and the knowledge they need to make sense of the relationship between technologies, media and society. This best-selling student introduction: Makes complex ideas accessible, clearly explaining the key thinkers, theories and research students need to understand Brings theory to life with a range of new case studies, from selfies or trolling, to the app economy and algorithms in social media Gets students started on projects and essays with guided research activities, showing them how to successfully put learning into practice Provides guided further reading, helping students to navigate the literature and extend their studies beyond the chapter Understanding New Media remains the perfect guide to the past, present and future of the new media world. It is a vital resource for students across media and communication studies and sociology, and anyone exploring new media, social media or digital media.

Anbieter: buecher
Stand: 16.11.2019
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Understanding Media
19,99 € *
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Understanding Media ab 19.99 EURO 1st edition

Anbieter: ebook.de
Stand: 16.11.2019
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SOCIAL MEDIA
12,49 € *
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SOCIAL MEDIA ab 12.49 € als Taschenbuch: NEW MENACE TO MEANINGFUL RELATIONSHIPS : How To Manage The Distractions And Effects Of Social Media On Relationships. Aus dem Bereich: Bücher, Taschenbücher, Ratgeber,

Anbieter: hugendubel
Stand: 16.11.2019
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Social Media Analytics Strategy
26,99 € *
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This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You'll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing

Anbieter: buecher
Stand: 16.11.2019
Zum Angebot
Social Media Analytics Strategy
26,99 € *
ggf. zzgl. Versand

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You'll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing

Anbieter: buecher
Stand: 16.11.2019
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Social Media
29,99 € *
ggf. zzgl. Versand

With social media changing how we use and understand everything from communication and the news to transport, more than ever it is essential to ask the right kinds of questions about the business and politics of social media. This book equips students with the critical thinking they need to understand the complexities and contradictions and make informed judgements. This new edition: * Lays bare the structures and power relations at the heart of our media landscape. * Explores the sharing economy of Uber and Airbnb in a brand new chapter * Takes us into the politics and economy of social media in China * Puts forward powerful arguments for how to achieve a social media that serves the purposes of a just and fair world This book is the essential, critical guide for all students of media studies and sociology. Readers will never look at social media the same way again.

Anbieter: buecher
Stand: 16.11.2019
Zum Angebot
Social Media
29,99 € *
ggf. zzgl. Versand

With social media changing how we use and understand everything from communication and the news to transport, more than ever it is essential to ask the right kinds of questions about the business and politics of social media. This book equips students with the critical thinking they need to understand the complexities and contradictions and make informed judgements. This new edition: * Lays bare the structures and power relations at the heart of our media landscape. * Explores the sharing economy of Uber and Airbnb in a brand new chapter * Takes us into the politics and economy of social media in China * Puts forward powerful arguments for how to achieve a social media that serves the purposes of a just and fair world This book is the essential, critical guide for all students of media studies and sociology. Readers will never look at social media the same way again.

Anbieter: buecher
Stand: 16.11.2019
Zum Angebot