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Coffee Break Guide to Social Media for Writers:...
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Coffee Break Guide to Social Media for Writers: How to Succeed on Social Media and Still Have Time To Write

Anbieter: Thalia AT
Stand: 06.12.2019
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The Power of Real-Time Social Media Marketing: ...
28,99 € *
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Today's Hottest Trends for On-the-Spot Marketing! 'A must read for media and marketers.' -Alan Cohen, CEO, OMD USA 'What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age.' -John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift 'Understanding what's possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world.' -John Miller, CMO, NBC Universal TV Group 'Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it!' -Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited 'Beverly Macy is a true innovator and thought leader in the field of social media marketing.' -Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los Angeles About the Book In an era when information travels at phenomenal speed along the 'real-time Web,' a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media. With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's 'fluid' business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free! Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how: The American Red Cross turned a single 'tweet' into $33 million worth of donations to earthquake victims in Haiti Orange County Transportation Authority engaged citizens to participate in transportation planning and use DIRE CTV boosted customer loyalty and trust by finding and solving complaints in real time EMC transformed business processes by leveraging workforce social media proficiency and 'open' behavior models Marketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in The Power of Real-Time Social Media Marketing to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.

Anbieter: Thalia AT
Stand: 06.12.2019
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An approach to analyze meta-data of web content...
51,30 € *
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The web and social media is an important platform for information sharing. A large amount of content is shared on various web sources such as websites, blogs, and social media platforms. The content can be re-shared on various social media platforms overtime, hence, the content spreads on different locations. In the result, it is hard to track the flow of content from the original source to all the possible re-shared locations. There are several cases where it is required to find the influencer who has participated most in content sharing. Some of these are; finding optimal ways to spread a specific type of content to large audience in less time, to drive social changes by targeting highly responsive audience, and to run social campaigns effectively.

Anbieter: Thalia AT
Stand: 06.12.2019
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An approach to analyze meta-data of web content...
81,90 CHF *
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The web and social media is an important platform for information sharing. A large amount of content is shared on various web sources such as websites, blogs, and social media platforms. The content can be re-shared on various social media platforms overtime, hence, the content spreads on different locations. In the result, it is hard to track the flow of content from the original source to all the possible re-shared locations. There are several cases where it is required to find the influencer who has participated most in content sharing. Some of these are; finding optimal ways to spread a specific type of content to large audience in less time, to drive social changes by targeting highly responsive audience, and to run social campaigns effectively.

Anbieter: Orell Fuessli CH
Stand: 06.12.2019
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The Art of Social Media
9,49 € *
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From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar. By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money. With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging. For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, 'Great Stuff, No Fluff.' Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, 'Boot Camp for Start-ups,' around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.

Anbieter: Thalia AT
Stand: 06.12.2019
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Youth and Media Culture. A Study on Church's Re...
51,40 € *
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Master's Thesis from the year 2011 in the subject Guidebooks - Spirituality, grade: 84.00, , course: Spirituality, language: English, abstract: What effect has the media had on your life? Most probably our answer would be: I am aware of the media, but I am not affected by it! What influence has your incredible exposure to the media had on your life and on the lives of the people with whom you live? The rise of digital media and communications technologies have helped redefine experiences of space and time but, in terms of everyday cultural experience, they have supplemented rather than replaced 'old' media forms and integrated within youth's existing cultures and social relationships. It has created a paradox of life, which needs to bridge. There can be no doubt that media pervades social life. The audio-visual media, print and other communication technologies play major role in modern human existence, mediating diverse interactions between people. Moreover, they are numerous, heterogeneous and multi-faceted. Even more, we cannot deny that media are dynamic and ever changing, constantly reacting to economic and popular forces. The modes like news, advertising, film, radio, television, fashion, the book - have undergone an alarming sea of changes in recent years. [...]

Anbieter: Thalia AT
Stand: 06.12.2019
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Notes on a Nervous Planet
13,99 € *
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THE NUMBER ONE SUNDAY TIMES BESTSELLER The world is messing with our minds. What if there was something we could do about it? Looking at sleep, news, social media, addiction, work and play, Matt Haig invites us to feel calmer, happier and to question the habits of the digital age. This book might even change the way you spend your precious time on earth.

Anbieter: Thalia AT
Stand: 06.12.2019
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Youth and Media Culture. A Study on Church's Re...
82,90 CHF *
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Master's Thesis from the year 2011 in the subject Guidebooks - Spirituality, grade: 84.00, , course: Spirituality, language: English, abstract: What effect has the media had on your life? Most probably our answer would be: I am aware of the media, but I am not affected by it! What influence has your incredible exposure to the media had on your life and on the lives of the people with whom you live? The rise of digital media and communications technologies have helped redefine experiences of space and time but, in terms of everyday cultural experience, they have supplemented rather than replaced 'old' media forms and integrated within youth's existing cultures and social relationships. It has created a paradox of life, which needs to bridge. There can be no doubt that media pervades social life. The audio-visual media, print and other communication technologies play major role in modern human existence, mediating diverse interactions between people. Moreover, they are numerous, heterogeneous and multi-faceted. Even more, we cannot deny that media are dynamic and ever changing, constantly reacting to economic and popular forces. The modes like news, advertising, film, radio, television, fashion, the book - have undergone an alarming sea of changes in recent years. [...]

Anbieter: Orell Fuessli CH
Stand: 06.12.2019
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Measurement of Soccer Brands in Social Media
11,30 € *
zzgl. 3,00 € Versand

Studienarbeit aus dem Jahr 2013 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 1,7, Westfälische Wilhelms-Universität Münster (Marketingcenter), Veranstaltung: Roland Berger Praxisseminar, Sprache: Deutsch, Abstract: In the course of the rising importance of the economic competitive position of professional soccer clubs and as a consequence thereof the spreading of entrepreneurial structures makes the buildup and management of professional team brands inevitable. A professional and customer-oriented brand management is essential for the long-term success of a brand. 'While (athletic) success may be fleeting, a focus on commitment to customers is not'. The brand facilitates economic success independently of athletic success. In just a few years, social media, especially social networking sites, have become extremely popular: As of January 2009, Facebook registered more than 175 million active users that is over twice the population of Germany and the average amount of time spent on social networks increased by 82%. Companies have never had such an opportunity to interact with millions of customers at relatively low prices. Thus it is inevitable for professional soccer teams to build strong brands in the social media environment. Social media employs mobile and web-based technologies to construct highly interactive platforms through which individuals and communities share, co-create, and discuss user-generated content. With this rise in social media the power has been shifted from firms towards the individuals that create, share, and consume Facebook entries, blogs, etc. Communication about brands occurs, with or without the permission of firms, which is another reason to join the discussions actively. This paper addresses the problem of how professional soccer teams can build strong brands, first offline and then specified for brand fan pages of social networking sites and how they can measure the success of their brand building actions. The flow of this paper is as follows: first, Keller's model of customer-based brand equity is presented. That initial section is followed by adapting Keller's approach to soccer brands and the paper concludes with a specification of that approach for soccer brands in the social media environment.

Anbieter: Thalia AT
Stand: 06.12.2019
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