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Social Media Success
43,95 € *
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The Internet offers different ways for companies to make themselves visible and successful with their marketing activities. Due to its fast growing popularity, many companies have discovered the opportunities that arise from social media and have started marketing campaigns on the social web. However, most companies lack an appropriate social media strategy and a way to measure their social media success, which makes their social media activities a waste of time, or even harm their reputation. Due to the growing popularity of social media and as a response to the companies' social media misconduct, this book explains how companies can develop a successful social media strategy and how they can measure their progress. The book incorporates latest studies and developments and offers a guideline for companies to become successful on the social web. The developed strategy and measurement tools can be easily applied to any brand in the industry, which is shown exemplary by the social media brand analysis and evaluation of UGG Australia.

Anbieter: Dodax
Stand: 24.01.2020
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Fouts, Janet: Social Media Success!
28,19 € *
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Erscheinungsdatum: 20.10.2009, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Social Media Success!, Titelzusatz: Practical Advice and Real World Examples for Social Media Engagement Using Social Networking Tools Like Linkedin, Twit, Autor: Fouts, Janet, Verlag: Happy About, Sprache: Englisch, Schlagworte: COMPUTERS // Web // Social Networking, Rubrik: Datenkommunikation // Netze, Mailboxen, Seiten: 162, Informationen: Paperback, Gewicht: 213 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 24.01.2020
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Gahlen, Kirsten: Social Media Success
43,95 € *
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Erscheinungsdatum: 30.03.2018, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Social Media Success, Titelzusatz: How Companies Can Develop a Successful Social Media Strategy and How They Can Measure Their Progress, Autor: Gahlen, Kirsten, Verlag: AV Akademikerverlag, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 104, Informationen: Paperback, Gewicht: 171 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 24.01.2020
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Measuring the Impact of Social Media on Busines...
135,95 € *
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An organization can have a high number of "likes" on its Facebook page and lots of "followers" on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization's effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of "likes" and the number of "followers" to predict an organization's "success" even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why. Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share. These data, both financial and nonfinancial, are matched and statistically analyzed to see whether a company's social media activities are significantly associated with its business performance.

Anbieter: Dodax
Stand: 24.01.2020
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Measuring the Impact of Social Media on Busines...
139,95 € *
ggf. zzgl. Versand

An organization can have a high number of "likes" on its Facebook page and lots of "followers" on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization's effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of "likes" and the number of "followers" to predict an organization's "success" even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why. Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share. These data, both financial and nonfinancial, are matched and statistically analyzed to see whether a company's social media activities are significantly associated with its business performance.

Anbieter: Dodax AT
Stand: 24.01.2020
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Measuring the Impact of Social Media on Busines...
35,95 € *
ggf. zzgl. Versand

An organization can have a high number of "likes" on its Facebook page and lots of "followers" on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization's effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of "likes" and the number of "followers" to predict an organization's "success" even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why. Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share. These data, both financial and nonfinancial, are matched and statistically analyzed to see whether a company's social media activities are significantly associated with its business performance.

Anbieter: Dodax AT
Stand: 24.01.2020
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Measuring the Impact of Social Media on Busines...
34,95 € *
ggf. zzgl. Versand

An organization can have a high number of "likes" on its Facebook page and lots of "followers" on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization's effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of "likes" and the number of "followers" to predict an organization's "success" even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why. Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share. These data, both financial and nonfinancial, are matched and statistically analyzed to see whether a company's social media activities are significantly associated with its business performance.

Anbieter: Dodax
Stand: 24.01.2020
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Warner Home Video Two and a Half Men Season 9 D...
14,41 € *
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The multi-talented Ashton Kutcher, whose success spans film, television and social media, joins the cast of the Emmy® Award-nominated Two and a Half Men as the hit comedy series returns for its ninth season, continuing the laughs about men, women, sex, dating, divorce, mothers, single parenthood, surrogate families, money and, most importantly, love.

Anbieter: Dodax AT
Stand: 24.01.2020
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Warner Home Video Two and a Half Men Season 9 D...
12,84 € *
ggf. zzgl. Versand

The multi-talented Ashton Kutcher, whose success spans film, television and social media, joins the cast of the Emmy® Award-nominated Two and a Half Men as the hit comedy series returns for its ninth season, continuing the laughs about men, women, sex, dating, divorce, mothers, single parenthood, surrogate families, money and, most importantly, love.

Anbieter: Dodax
Stand: 24.01.2020
Zum Angebot