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User-Generated Content and ist Impact on Branding
48,17 € *
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The emergence of social media as one of the driving forces of consumers’ online experiences today also challenges our current understanding on marketing and brand management. The effects of brands’ social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth,  social media impacts consumers’ purchase decision process.

Anbieter: Dodax
Stand: 19.01.2020
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Media Logic(s) Revisited
94,80 € *
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This volume provides new approaches to the concept of media logics - developed by Altheide and Snow - by drawing on theoretical and empirical perspectives from international scientists working in the field of communications, media, political science, and sociology. In an increasingly digitized and globalized world, powerful media structures and technologies influence our daily lives in many respects. It is not only mass media but 'poly media channels' that become more and more contextualized in everyday lives. Therefore, it is necessary to revisit the theory of media logics, which focuses on the strong intercorrelation of media technologies, media institutions and media power. Media Logic(s) Revisited attends to this by critically reflecting on the idea of media logic, a much needed input in light of current developments and strong cultural embedding of media in various social contexts.

Anbieter: Dodax AT
Stand: 19.01.2020
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Media Logic(s) Revisited
92,55 € *
ggf. zzgl. Versand

This volume provides new approaches to the concept of media logics - developed by Altheide and Snow - by drawing on theoretical and empirical perspectives from international scientists working in the field of communications, media, political science, and sociology. In an increasingly digitized and globalized world, powerful media structures and technologies influence our daily lives in many respects. It is not only mass media but 'poly media channels' that become more and more contextualized in everyday lives. Therefore, it is necessary to revisit the theory of media logics, which focuses on the strong intercorrelation of media technologies, media institutions and media power. Media Logic(s) Revisited attends to this by critically reflecting on the idea of media logic, a much needed input in light of current developments and strong cultural embedding of media in various social contexts.

Anbieter: Dodax
Stand: 19.01.2020
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Measuring the Impact of Social Media on Busines...
139,95 € *
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An organization can have a high number of "likes" on its Facebook page and lots of "followers" on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization's effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of "likes" and the number of "followers" to predict an organization's "success" even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why. Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share. These data, both financial and nonfinancial, are matched and statistically analyzed to see whether a company's social media activities are significantly associated with its business performance.

Anbieter: Dodax AT
Stand: 19.01.2020
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Measuring the Impact of Social Media on Busines...
135,95 € *
ggf. zzgl. Versand

An organization can have a high number of "likes" on its Facebook page and lots of "followers" on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization's effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of "likes" and the number of "followers" to predict an organization's "success" even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why. Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share. These data, both financial and nonfinancial, are matched and statistically analyzed to see whether a company's social media activities are significantly associated with its business performance.

Anbieter: Dodax
Stand: 19.01.2020
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Buch - Strong & Beautiful
18,00 € *
zzgl. 2,95 € Versand

- Pamela zeigt mit ihren Beauty-Hacks, wie man das Beste aus sich rausholt- Workout-Übungen für den perfekten Body- Leckere Rezepte für eine gesunde und fitnessbetonte Ernährung ohne Diät- Social Media Star über Nacht? Wie Pamela zu Ihrem Traumberuf kam- Hochwertiges Hardcover mit GoldfolienprägungDas erste Buch des Instagram-Stars Pamela Reif.Pamela Reif ist für viele junge Frauen ein großes Vorbild in Sachen Ernährung, Fitness und Beauty. Pamela wurde durch ihre ästhetischen Fitnessbilder auf Instagram bekannt und zählt mit mehreren Millionen Followern zu den bekanntesten deutschen Social Media Stars. "Strong is the new skinny" ist ihr Lebensmotto. Früher hatte Pamela mit ihrer Zierlichkeit zu kämpfen, heute ist sie für ihre sexy Rundungen bekannt. Mit ihrem Buch möchte sie die Leser zu einem gesunden Lebensstil motivieren. Pamelas gesunde Rezepte und Ernährungstipps machen Lust auf eine gesunde Ernährung ohne Diät! Ihr Ernährungsplan ist abwechslungsreich und lecker! Ihr Chiapudding mit Avocados ist eine gesunde Belohnung nach dem Sport. Für das Buch hat Pamela ihr liebstes Workout für Zuhause zusammengestellt, das auch Anfängern und Sportmuffeln Spaß macht.Schönheit kommt für Pamela von Innen und Außen. Wer Make-Up genauso liebt wie sie, wird die Beauty Hacks lieben. Pamela setzt wie bei ihrer Ernährung auch bei der Pflege auf natürliche Inhaltsstoffe wie Kokosöl. Wie Pamela ihre Rundungen perfekt in Szene setzt, zeigt sie in dem Kapitel zum Thema Fashion. Sie liebt die Kombination aus sportlich und elegant: Tagsüber Sneaker, abends Highheels! Für ihre Fans schreibt Pamela auch über ihre persönliche Geschichte und wieso sie sich trotz perfekter Noten für die Karriere als Social Media Star entschied. In ihrem Buch berichtet sie von ihrem Alltag und ihren vielen Reisen und gibt Tipps, wie man sich für Instagram-Fotos perfekt in Szene setzt. Eigens für das Buch wurden viele Bilder in den USA geshootet.Die 20-jährige aus Karlsruhe postet seitdem sie 16 ist erfolgreich Fitness- und Beautyfotos auf Instagram. Nach ihrem Abitur, welches sie mit der Note 1,0 abschloss, entschied sich Pamela erst einmal gegen ein Studium und für die Karriere als Social Media Persönlichkeit. Durch ihren Job als Influencer reist Pamela um die ganze Welt. Auch außerhalb von Social Media ist Pamela Reif durch ihre Medienpräsenz bekannt. Sie wird oft als deutsche Antwort auf Kylie Jenner und Gigi Hadid genannt. Ihr Blog "About Pam" ist sehr erfolgreich, denn Pamela ist mit ihren Fans auf Augenhöhe und im Austausch mit der Community sehr aktiv.

Anbieter: yomonda
Stand: 19.01.2020
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Social Media and Religious Change
19,95 € *
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This volume offers unique insights into the mutually constitutive nature of social media practices and religious change. Part 1 examines how social media operate in conjunction with mass media in the construction of discourses of religion and spirituality. It includes: a longitudinal study of British news media coverage of Christianity, secularism and religious diversity (Knott et al.), an analysis of responses to two documentaries 'The Monastery' and 'The Convent' (Thomas), an evaluation of theories of the sacred in studies of religion and media within the 'strong program' in cultural sociology in the US (Lynch), and a study of the consequences of mass and social media synergies for public perceptions of Islam in the Netherlands (Herbert). Part 2 examines the role of social media in the construction of contemporary martyrs and media celebrities (e.g., Michael Jackson) using mixed and mobile methods to analyse fan sites (Bennett & Campbell) and jihadi websites and YouTube (Nauta). Part 3 examines how certain bounded religious communities negotiate the challenges of social media: Judaism in Second Life (Abrams & Baker), Bah'ai regulation of web use among members (Campbell & Fulton), YouTube evangelists (Pihlaja), and public expressions of bereavement (Greenhill & Fletcher). The book provides theoretically informed empirical case studies and presents an intriguing, complex picture of the aesthetic and ethical, demographic and discursive aspects of new spaces of communication and their implications for religious institutions, beliefs and practices.

Anbieter: Dodax AT
Stand: 19.01.2020
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Social Media and Religious Change
114,90 € *
ggf. zzgl. Versand

This volume offers unique insights into the mutually constitutive nature of social media practices and religious change. Part 1 examines how social media operate in conjunction with mass media in the construction of discourses of religion and spirituality. It includes: a longitudinal study of British news media coverage of Christianity, secularism and religious diversity (Knott et al.), an analysis of responses to two documentaries 'The Monastery' and 'The Convent' (Thomas), an evaluation of theories of the sacred in studies of religion and media within the 'strong program' in cultural sociology in the US (Lynch), and a study of the consequences of mass and social media synergies for public perceptions of Islam in the Netherlands (Herbert). Part 2 examines the role of social media in the construction of contemporary martyrs and media celebrities (e.g., Michael Jackson) using mixed and mobile methods to analyse fan sites (Bennett & Campbell) and jihadi websites and YouTube (Nauta). Part 3 examines how certain bounded religious communities negotiate the challenges of social media: Judaism in Second Life (Abrams & Baker), Bah'ai regulation of web use among members (Campbell & Fulton), YouTube evangelists (Pihlaja), and public expressions of bereavement (Greenhill & Fletcher). The book provides theoretically informed empirical case studies and presents an intriguing, complex picture of the aesthetic and ethical, demographic and discursive aspects of new spaces of communication and their implications for religious institutions, beliefs and practices.

Anbieter: Dodax AT
Stand: 19.01.2020
Zum Angebot
Social Media and Religious Change
19,95 € *
ggf. zzgl. Versand

This volume offers unique insights into the mutually constitutive nature of social media practices and religious change. Part 1 examines how social media operate in conjunction with mass media in the construction of discourses of religion and spirituality. It includes: a longitudinal study of British news media coverage of Christianity, secularism and religious diversity (Knott et al.), an analysis of responses to two documentaries 'The Monastery' and 'The Convent' (Thomas), an evaluation of theories of the sacred in studies of religion and media within the 'strong program' in cultural sociology in the US (Lynch), and a study of the consequences of mass and social media synergies for public perceptions of Islam in the Netherlands (Herbert). Part 2 examines the role of social media in the construction of contemporary martyrs and media celebrities (e.g., Michael Jackson) using mixed and mobile methods to analyse fan sites (Bennett & Campbell) and jihadi websites and YouTube (Nauta). Part 3 examines how certain bounded religious communities negotiate the challenges of social media: Judaism in Second Life (Abrams & Baker), Bah'ai regulation of web use among members (Campbell & Fulton), YouTube evangelists (Pihlaja), and public expressions of bereavement (Greenhill & Fletcher). The book provides theoretically informed empirical case studies and presents an intriguing, complex picture of the aesthetic and ethical, demographic and discursive aspects of new spaces of communication and their implications for religious institutions, beliefs and practices.

Anbieter: Dodax
Stand: 19.01.2020
Zum Angebot