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Social Media Analytics Strategy
31,39 € *
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This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing.Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers.This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You'll LearnGet a clear view of the available data for social media marketing and how to access all of itMake use of data and information behind social media networks to your favorKnow the details of social media analytics tools and platforms so you can use any tool in the marketApply social media analytics to many different real-world use casesObtain tips from interviews with professional marketers and founders of social media analytics platformsUnderstand where social media is heading, and what to expect in the futureWho This Book Is ForMarketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing

Anbieter: Dodax
Stand: 20.01.2020
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Social Media Marketing Strategy
71,90 € *
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During the last few years Social Media Marketing is becoming more and more popular. The emergence of Web 2.0 and easily accessible Social Media platforms provided the opportunity of sharing content, establishing solid relationships and collaborating on multiple projects online. Any marketer working for a brand or company can select the message that wishes to share with the corporate customers and then this message will be spread from user to user. Efficient corporate content driven by word-of-mouth, results in a big buzz about the company and this will very probably be translated into increased sales. The aim of this book is to thoroughly examine the formulation of a solid Social Media Marketing Strategy, which consists of 3 Stages (Analysis, Execution and Monitoring. After all the necessary solutions and techniques for the latter two Stages are presented, we are going to provide you with an input about the framework for the Analysis Stage. The target audience is the marketer who wants to identify the most efficient Social Media Stratery for an organization.

Anbieter: Dodax
Stand: 20.01.2020
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Social Media Marketing Strategy
74,00 € *
ggf. zzgl. Versand

During the last few years Social Media Marketing is becoming more and more popular. The emergence of Web 2.0 and easily accessible Social Media platforms provided the opportunity of sharing content, establishing solid relationships and collaborating on multiple projects online. Any marketer working for a brand or company can select the message that wishes to share with the corporate customers and then this message will be spread from user to user. Efficient corporate content driven by word-of-mouth, results in a big buzz about the company and this will very probably be translated into increased sales. The aim of this book is to thoroughly examine the formulation of a solid Social Media Marketing Strategy, which consists of 3 Stages (Analysis, Execution and Monitoring. After all the necessary solutions and techniques for the latter two Stages are presented, we are going to provide you with an input about the framework for the Analysis Stage. The target audience is the marketer who wants to identify the most efficient Social Media Stratery for an organization.

Anbieter: Dodax AT
Stand: 20.01.2020
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Atherton, Julie: Social Media Strategy
35,79 € *
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Erscheinungsdatum: 03.10.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Social Media Strategy, Titelzusatz: A Practical Guide to Social Media Marketing and Customer Engagement, Autor: Atherton, Julie, Verlag: Kogan Page, Sprache: Englisch, Schlagworte: Business // Management // Absatz // Marketing // Vermarktung // Öffentlichkeitsarbeit // PR // Public Relations // BUSINESS & ECONOMICS // E-Commerce // Internet Marketing // Online-Marketing // Direktmarketing // Telemarketing // Industrien und Branchenstudien, Rubrik: Wirtschaft // Einzelne Wirtschaftszweige, Seiten: 272, Gewicht: 435 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.01.2020
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Practical Implementation of Social Media Strate...
59,00 € *
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This research draws attention to the fact that the new generation of Internet, Web2.0, is creating new ways of doing business that fosters collaboration and a flexible exchange of information between users. Particularly, Web2.0 allow businesses to adopt a new structure regarding communication and interaction and new content referring to new forms of meeting the needs of consumers. This book aims to inform managers about the power of the social media in the business field, to assist managers in designing, implementing and developing their social media strategy as an alternative channel of communication for the company, and to show managers some potential changes in their businesses through the adoption of social media. To show the social media strategy design and implementation, the book conducts a multiple case study research. In general, the results from our case studies show an initial shift in business activity in terms of economical transactions (e.g. reducing advertisement cost) and social transactions (e.g. increasing customer brand awareness).

Anbieter: Dodax
Stand: 20.01.2020
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Practical Implementation of Social Media Strate...
60,70 € *
ggf. zzgl. Versand

This research draws attention to the fact that the new generation of Internet, Web2.0, is creating new ways of doing business that fosters collaboration and a flexible exchange of information between users. Particularly, Web2.0 allow businesses to adopt a new structure regarding communication and interaction and new content referring to new forms of meeting the needs of consumers. This book aims to inform managers about the power of the social media in the business field, to assist managers in designing, implementing and developing their social media strategy as an alternative channel of communication for the company, and to show managers some potential changes in their businesses through the adoption of social media. To show the social media strategy design and implementation, the book conducts a multiple case study research. In general, the results from our case studies show an initial shift in business activity in terms of economical transactions (e.g. reducing advertisement cost) and social transactions (e.g. increasing customer brand awareness).

Anbieter: Dodax AT
Stand: 20.01.2020
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Atherton, Julie: Social Media Strategy
36,59 € *
ggf. zzgl. Versand

Erscheinungsdatum: 03.10.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Social Media Strategy, Titelzusatz: A Practical Guide to Social Media Marketing and Customer Engagement, Autor: Atherton, Julie, Verlag: Kogan Page, Sprache: Englisch, Schlagworte: Business // Management // Absatz // Marketing // Vermarktung // Öffentlichkeitsarbeit // PR // Public Relations // BUSINESS & ECONOMICS // E-Commerce // Internet Marketing // Online-Marketing // Direktmarketing // Telemarketing // Industrien und Branchenstudien, Rubrik: Wirtschaft // Einzelne Wirtschaftszweige, Seiten: 272, Gewicht: 435 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.01.2020
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Atherton, Julie: Social Media Strategy
36,59 € *
ggf. zzgl. Versand

Erscheinungsdatum: 03.10.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Social Media Strategy, Titelzusatz: A Practical Guide to Social Media Marketing and Customer Engagement, Autor: Atherton, Julie, Verlag: Kogan Page, Sprache: Englisch, Schlagworte: Business // Management // Absatz // Marketing // Vermarktung // Öffentlichkeitsarbeit // PR // Public Relations // BUSINESS & ECONOMICS // E-Commerce // Internet Marketing // Online-Marketing // Direktmarketing // Telemarketing // Industrien und Branchenstudien, Rubrik: Wirtschaft // Einzelne Wirtschaftszweige, Seiten: 272, Gewicht: 435 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.01.2020
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Social Media Strategy in Policing
82,39 € *
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Erscheinungsdatum: 24.10.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Social Media Strategy in Policing, Titelzusatz: From Cultural Intelligence to Community Policing, Auflage: 1. Auflage von 2019 // 1st ed. 2019, Redaktion: Akhgar, Babak // Bayerl, Petra Saskia // Leventakis, George, Verlag: Springer International Publishing, Sprache: Englisch, Rubrik: Kommunikationswissenschaften, Seiten: 304, Informationen: Paperback, Gewicht: 404 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.01.2020
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