Angebote zu "Social-Media-Content" (3.032 Treffer)

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Social-Media-Content
24,99 € *
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Social-Media-Content professionell zu managen, ist für Journalisten, PR-, Medien- und Marketingspezialisten eine neue Schlüsselqualifikation. Dieses Buch zeigt, wie Content zielgruppengerecht generiert und eingesetzt wird. Es erklärt, wie Sie Social-Media- Content-Kampagnen planen und umsetzen können und dass die Qualität des Contents letztlich über den Erfolg entscheidet.Fallanalysen, über 50 Unternehmensbeispiele sowie 130 Farb- und S/W-Abbildungen machen das Buch zu einem nützlichen Begleiter für Studierende und alle, die beruflich Social-Media-Content erstellen. Für Dozenten stehen 126 Abbildungen als Zusatzmaterial für den Einsatz in der Lehre bereit.Dieser Titel ist auf verschiedenen e-Book-Plattformen (Amazon, Libreka, Libri) auch als e-Pub-Version für mobile Lesegeräte verfügbar.Dieser Titel ist nicht als Dozenten-Freiexemplar erhältlich.

Anbieter: Dodax
Stand: 20.01.2020
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Online Social Media Content Delivery
54,17 € *
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This book explains how to use a data-driven approach to design strategies for social media content delivery. It first introduces readers to how social information can be effectively gathered for big data analysis, which provides content delivery intelligence. Secondly, the book describes data-driven models to capture information diffusion in online social networks and social media content propagation and popularity, before presenting prediction models for social media content delivery. By addressing the resource allocation and content replication aspects of social media content delivery, the book presents the latest data-driven strategies. In closing, it outlines a number of potential research directions regarding social media content delivery.

Anbieter: Dodax AT
Stand: 20.01.2020
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Online Social Media Content Delivery
54,17 € *
ggf. zzgl. Versand

This book explains how to use a data-driven approach to design strategies for social media content delivery. It first introduces readers to how social information can be effectively gathered for big data analysis, which provides content delivery intelligence. Secondly, the book describes data-driven models to capture information diffusion in online social networks and social media content propagation and popularity, before presenting prediction models for social media content delivery. By addressing the resource allocation and content replication aspects of social media content delivery, the book presents the latest data-driven strategies. In closing, it outlines a number of potential research directions regarding social media content delivery.

Anbieter: Dodax
Stand: 20.01.2020
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Social media and Content Marketing
57,50 € *
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Social media is so deeply entrenched in our everyday lives. Marketing professionals realize the importance of social media as a marketing communication tool. However, nowadays it is not enough to just raise awareness hoping to connect with customers. Marketers have to create strategies, so called content marketing strategies, to build a sustainable customer relationship that pays off in the long run. Creating, as well as evaluating the effectiveness of such strategies poses challenges to companies that they have to overcome. This book provides a deeper insight into the opportunities and challenges of social media content marketing. Furthermore, it is a framework of how to create and measure successful social media marketing activities.

Anbieter: Dodax AT
Stand: 20.01.2020
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Social media and Content Marketing
55,90 € *
ggf. zzgl. Versand

Social media is so deeply entrenched in our everyday lives. Marketing professionals realize the importance of social media as a marketing communication tool. However, nowadays it is not enough to just raise awareness hoping to connect with customers. Marketers have to create strategies, so called content marketing strategies, to build a sustainable customer relationship that pays off in the long run. Creating, as well as evaluating the effectiveness of such strategies poses challenges to companies that they have to overcome. This book provides a deeper insight into the opportunities and challenges of social media content marketing. Furthermore, it is a framework of how to create and measure successful social media marketing activities.

Anbieter: Dodax
Stand: 20.01.2020
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Moturu, Sai: Quantifying the Trustworthiness of...
68,00 € *
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Erscheinungsdatum: 02/2010, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Quantifying the Trustworthiness of Social Media Content, Titelzusatz: Content Analysis for the Social Web, Autor: Moturu, Sai, Verlag: LAP Lambert Acad. Publ., Sprache: Englisch, Rubrik: Datenkommunikation // Netze, Mailboxen, Seiten: 168, Informationen: Paperback, Gewicht: 267 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.01.2020
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Quantifying the Trustworthiness of Social Media...
68,00 € *
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The growing popularity of social media in recent years has resulted in the creation of an enormous amount of user-generated content. A significant portion of this information is useful and has proven to be a great source of knowledge. However, since much of this information has been contributed by strangers with little or no apparent reputation to speak of, there is no easy way to detect whether the content is trustworthy. Search engines are the gateways to knowledge but search relevance cannot guarantee that the content in the search results is trustworthy. A casual observer might not be able to differentiate between the trustworthy and the untrustworthy content. This book is focused on studying the problem of quantifying the value of such shared content with respect to its trustworthiness. In particular, the focus is on shared health content as the negative impact of acting on untrustworthy content is high in this domain. Health content from two social media applications, Wikipedia and Daily Strength, is used for this research. The same approach is extended to the related problem of quantifying the usefulness or utility of content shared in response to a specific request.

Anbieter: Dodax
Stand: 20.01.2020
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Quantifying the Trustworthiness of Social Media...
70,00 € *
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The growing popularity of social media in recent years has resulted in the creation of an enormous amount of user-generated content. A significant portion of this information is useful and has proven to be a great source of knowledge. However, since much of this information has been contributed by strangers with little or no apparent reputation to speak of, there is no easy way to detect whether the content is trustworthy. Search engines are the gateways to knowledge but search relevance cannot guarantee that the content in the search results is trustworthy. A casual observer might not be able to differentiate between the trustworthy and the untrustworthy content. This book is focused on studying the problem of quantifying the value of such shared content with respect to its trustworthiness. In particular, the focus is on shared health content as the negative impact of acting on untrustworthy content is high in this domain. Health content from two social media applications, Wikipedia and Daily Strength, is used for this research. The same approach is extended to the related problem of quantifying the usefulness or utility of content shared in response to a specific request.

Anbieter: Dodax AT
Stand: 20.01.2020
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Liquivid Easy Cinemagraph (Download/ESD)
39,99 € *
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Machen Sie Ihre Webseite und Social-Media-Kanäle mit Cinemagrammen interessanter! Diese ziehen sofort die Aufmerksamkeit Ihrer Besucher an und verbessern ihre Verweildauer und Interaktionsraten mit Ihrem Content. Mit Easy Cinemagraph wird das Er

Anbieter: Rakuten
Stand: 20.01.2020
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