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Blokdyk, G: Direct Response Social Media Market...
90,99 € *
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Erscheinungsdatum: 06.01.2018, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Direct Response Social Media Marketing Complete Self-Assessment Guide, Autor: Blokdyk, Gerardus, Verlag: 5STARCooks, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // General, Rubrik: Wirtschaft // Allgemeines, Lexika, Geschichte, Seiten: 124, Informationen: Paperback, Gewicht: 192 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 19.01.2020
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Blokdyk, G: Direct Response Social Media Market...
90,99 € *
ggf. zzgl. Versand

Erscheinungsdatum: 06.01.2018, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Direct Response Social Media Marketing Complete Self-Assessment Guide, Autor: Blokdyk, Gerardus, Verlag: 5STARCooks, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // General, Rubrik: Wirtschaft // Allgemeines, Lexika, Geschichte, Seiten: 124, Informationen: Paperback, Gewicht: 192 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 19.01.2020
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Social Media Success
43,95 € *
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The Internet offers different ways for companies to make themselves visible and successful with their marketing activities. Due to its fast growing popularity, many companies have discovered the opportunities that arise from social media and have started marketing campaigns on the social web. However, most companies lack an appropriate social media strategy and a way to measure their social media success, which makes their social media activities a waste of time, or even harm their reputation. Due to the growing popularity of social media and as a response to the companies' social media misconduct, this book explains how companies can develop a successful social media strategy and how they can measure their progress. The book incorporates latest studies and developments and offers a guideline for companies to become successful on the social web. The developed strategy and measurement tools can be easily applied to any brand in the industry, which is shown exemplary by the social media brand analysis and evaluation of UGG Australia.

Anbieter: Dodax
Stand: 19.01.2020
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Social Media Success
45,20 € *
ggf. zzgl. Versand

The Internet offers different ways for companies to make themselves visible and successful with their marketing activities. Due to its fast growing popularity, many companies have discovered the opportunities that arise from social media and have started marketing campaigns on the social web. However, most companies lack an appropriate social media strategy and a way to measure their social media success, which makes their social media activities a waste of time, or even harm their reputation. Due to the growing popularity of social media and as a response to the companies' social media misconduct, this book explains how companies can develop a successful social media strategy and how they can measure their progress. The book incorporates latest studies and developments and offers a guideline for companies to become successful on the social web. The developed strategy and measurement tools can be easily applied to any brand in the industry, which is shown exemplary by the social media brand analysis and evaluation of UGG Australia.

Anbieter: Dodax AT
Stand: 19.01.2020
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Mobile Media, Political Participation, and Civi...
109,99 € *
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This book explores how personalized content and the inherent networked nature of the mobile media could and do lead to positive externalities in social progress in Asian societies. Empirical studies that examine uses of the mobile phone and apps (voice mailing, SMS, mobile social media, mobile Weibo, mobile WeChat, etc.) are featured as a response to calls for theorization of the mobile media's efficacy as a tool for citizen engagement and participation in civic and political affairs, especially in the search for collective solutions to widespread social problems of food safety, pollution, government corruption, and public health risks. Considering the vast cultural diversity of Asian societies that are shaped by different levels of political, social, economic, and religious development, the book offers nuanced studies that provide in-depth analysis of the mobile media and political communication in a variety of communities of leading Asian countries. From the country-specific studies, broad themes and enduring concepts emerge.

Anbieter: Dodax AT
Stand: 19.01.2020
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Mobile Media, Political Participation, and Civi...
106,99 € *
ggf. zzgl. Versand

This book explores how personalized content and the inherent networked nature of the mobile media could and do lead to positive externalities in social progress in Asian societies. Empirical studies that examine uses of the mobile phone and apps (voice mailing, SMS, mobile social media, mobile Weibo, mobile WeChat, etc.) are featured as a response to calls for theorization of the mobile media's efficacy as a tool for citizen engagement and participation in civic and political affairs, especially in the search for collective solutions to widespread social problems of food safety, pollution, government corruption, and public health risks. Considering the vast cultural diversity of Asian societies that are shaped by different levels of political, social, economic, and religious development, the book offers nuanced studies that provide in-depth analysis of the mobile media and political communication in a variety of communities of leading Asian countries. From the country-specific studies, broad themes and enduring concepts emerge.

Anbieter: Dodax
Stand: 19.01.2020
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Disasters and the Media
123,95 € *
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Disasters in today's globalized world are becoming not only more frequent but, often, more catastrophic. The media play a critical role in communicating and making sense of these cataclysmic events. This book offers unique insights into how news media today make disasters culturally meaningful and politically important, drawing on cutting-edge theoretical work and recent examples. It looks at how globalization is affecting the meanings of disaster but also considers the continued relevance of nations and their citizens as interpretive frameworks. It examines how journalists' witnessing of disasters is changing in response to new technologies, including social media, and how the ideal of objectivity might be challenged by new, more emotional and more compassionate forms of story-telling premised on an injunction to care. Ultimately, the book calls attention to the media possibilities for addressing disasters as global social, political, cultural and economic events in which we all have a stake.

Anbieter: Dodax AT
Stand: 19.01.2020
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Disasters and the Media
120,95 € *
ggf. zzgl. Versand

Disasters in today's globalized world are becoming not only more frequent but, often, more catastrophic. The media play a critical role in communicating and making sense of these cataclysmic events. This book offers unique insights into how news media today make disasters culturally meaningful and politically important, drawing on cutting-edge theoretical work and recent examples. It looks at how globalization is affecting the meanings of disaster but also considers the continued relevance of nations and their citizens as interpretive frameworks. It examines how journalists' witnessing of disasters is changing in response to new technologies, including social media, and how the ideal of objectivity might be challenged by new, more emotional and more compassionate forms of story-telling premised on an injunction to care. Ultimately, the book calls attention to the media possibilities for addressing disasters as global social, political, cultural and economic events in which we all have a stake.

Anbieter: Dodax
Stand: 19.01.2020
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Application of Social Media in Crisis Management
104,89 € *
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This book explores how social media and its advances enables citizens to empower themselves during a crisis. The book addresses the key issues related to crises management and social media as the new platform to assist citizens and first responders dealing with multiple forms of crisis, from major terrorist attacks, larger scale public disorder, large-scale movement of people across borders, and natural disasters. The book is based on the results and knowledge gained during the European Commission ATHENA project which has been addressing critical issues in contemporary crisis management and social media and smart mobile communications. This book is authored by a mix of global contributors from across the landscape of academia, emergency response and experts in government policy and private industry. This title explores and explains that during a modern crisis, the public self-organizes into voluntary groups, adapt quickly to changing circumstances, emerge as leaders and experts and perform life-saving actions, and that they are increasingly reliant upon the use of new communications media to do it.

Anbieter: Dodax AT
Stand: 19.01.2020
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