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Managing TV Brands with Social Media
59,98 € *
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Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands. Drawing upon an extensive literature review of the research fields of media brand management, television branding, as well as social media and relevant neighbouring fields of study, the author develops a model that investigates relationships between social media, television and brand related constructs. Social media strategies are found to have a positive impact on users' loyalty towards serialised television brands and their relationships with these brands.

Anbieter: Dodax AT
Stand: 17.01.2020
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Midwifery, Childbirth and the Media
56,98 € *
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This edited collection - one of a kind in its field - addresses the theoretical and practical implications facing representations of midwifery and media. Bringing together international scholars and practitioners, this succinct volume offers a cross-disciplinary discussion regarding the role of media in childbirth, midwifery and pregnancy representation. One chapter critiques the provision and dissemination of health information and promotional materials in a suburban antenatal clinic, while others are devoted to specific forms of media - television, the press, social media - looking at how each contribute to women's perceptions and anxieties with regard to childbirth.

Anbieter: Dodax AT
Stand: 17.01.2020
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Political Propaganda During Elections: A Social...
35,90 € *
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Through the Internet, a number of web technologies have emerged. One technology that is making waves with regard to information sharing and communication is the social media networks. The advent of online technologies has brought a paradigm shift from newspaper, magazine, radio and television to social media. The accessibility of internet enabled sites has been made easy with the aid of mobile phone. The revolution of social media has cut across all facets of society with its positive and negative impacts. Social media has transformed and impacted on political institution. With pervasiveness of the internet enabled devices, the need arises for social media to be utilised efficiently during elections. The traditional mass media are no longer adequate in educating electorate on election matters. So, this book explains the place of social media during electioneering campaigns. The analysis sheds light on how politicians or anyone else should use positive or white propaganda in influencing the electorate to vote for a particular candidate during elections as well as using social media to educate voters on election matters.

Anbieter: Dodax
Stand: 17.01.2020
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Political Propaganda During Elections: A Social...
37,00 € *
ggf. zzgl. Versand

Through the Internet, a number of web technologies have emerged. One technology that is making waves with regard to information sharing and communication is the social media networks. The advent of online technologies has brought a paradigm shift from newspaper, magazine, radio and television to social media. The accessibility of internet enabled sites has been made easy with the aid of mobile phone. The revolution of social media has cut across all facets of society with its positive and negative impacts. Social media has transformed and impacted on political institution. With pervasiveness of the internet enabled devices, the need arises for social media to be utilised efficiently during elections. The traditional mass media are no longer adequate in educating electorate on election matters. So, this book explains the place of social media during electioneering campaigns. The analysis sheds light on how politicians or anyone else should use positive or white propaganda in influencing the electorate to vote for a particular candidate during elections as well as using social media to educate voters on election matters.

Anbieter: Dodax AT
Stand: 17.01.2020
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Storytelling in all Aspects
41,95 € *
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The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, 'storytelling' in the construction of political power: Image creation for political leaders in Turkey.

Anbieter: Dodax
Stand: 17.01.2020
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Storytelling in all Aspects
42,95 € *
ggf. zzgl. Versand

The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, 'storytelling' in the construction of political power: Image creation for political leaders in Turkey.

Anbieter: Dodax AT
Stand: 17.01.2020
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How Do Airlines Use Social Media? A Comparative...
32,90 € *
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Communication theory has yet to fully integrate social media into their media tool set. Media Synchronicity Theory in combination with Media Richness Theory offer a solid ground on which to establish a communication theory including social media. This is necessary since marketers have been using social media's powerful means for their online marketing campaigns for years already. Yet, there is very little research as to how specifically airlines integrate social media platforms into their social media canon and whether there are industry-wide similarities or not. Also, regional differences and disparities between different airline types with regard to online marketing behavior have not been analyzed satisfactorily before. This Book outlines the theoretical foundations for a communication theory including social media, describes the most important social media platforms and elaborates how a sample set of 12 airlines uses them.

Anbieter: Dodax
Stand: 17.01.2020
Zum Angebot
How Do Airlines Use Social Media? A Comparative...
33,90 € *
ggf. zzgl. Versand

Communication theory has yet to fully integrate social media into their media tool set. Media Synchronicity Theory in combination with Media Richness Theory offer a solid ground on which to establish a communication theory including social media. This is necessary since marketers have been using social media's powerful means for their online marketing campaigns for years already. Yet, there is very little research as to how specifically airlines integrate social media platforms into their social media canon and whether there are industry-wide similarities or not. Also, regional differences and disparities between different airline types with regard to online marketing behavior have not been analyzed satisfactorily before. This Book outlines the theoretical foundations for a communication theory including social media, describes the most important social media platforms and elaborates how a sample set of 12 airlines uses them.

Anbieter: Dodax AT
Stand: 17.01.2020
Zum Angebot
Midwifery, Childbirth and the Media
56,98 € *
ggf. zzgl. Versand

This edited collection - one of a kind in its field - addresses the theoretical and practical implications facing representations of midwifery and media. Bringing together international scholars and practitioners, this succinct volume offers a cross-disciplinary discussion regarding the role of media in childbirth, midwifery and pregnancy representation. One chapter critiques the provision and dissemination of health information and promotional materials in a suburban antenatal clinic, while others are devoted to specific forms of media - television, the press, social media - looking at how each contribute to women's perceptions and anxieties with regard to childbirth.

Anbieter: Dodax
Stand: 17.01.2020
Zum Angebot