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A Comedian and an Activist Walk into a Bar (eBo...
25,95 € *
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Comedy is a powerful contemporary source of influence and information. In the still-evolving digital era, the opportunity to consume and share comedy has never been as available. And yet, despite its vast cultural imprint, comedy is a little-understood vehicle for serious public engagement in urgent social justice issues - even though humor offers frames of hope and optimism that can encourage participation in social problems. Moreover, in the midst of a merger of entertainment and news in the contemporary information ecology, and a decline in perceptions of trust in government and traditional media institutions, comedy may be a unique force for change in pressing social justice challenges. Comedians who say something serious about the world while they make us laugh are capable of mobilizing the masses, focusing a critical lens on injustices, and injecting hope and optimism into seemingly hopeless problems. By combining communication and social justice frameworks with contemporary comedy examples, authors Caty Borum Chattoo and Lauren Feldman show us how comedy can help to serve as a vehicle of change. Through rich case studies, audience research, and interviews with comedians and social justice leaders and strategists, A Comedian and an Activist Walk Into a Bar: The Serious Role of Comedy in Social Justice explains how comedy - both in the entertainment marketplace and as cultural strategy - can engage audiences with issues such as global poverty, climate change, immigration, and sexual assault, and how activists work with comedy to reach and empower publics in the networked, participatory digital media age.

Anbieter: buecher
Stand: 16.02.2020
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Social Media and Public Relations
46,49 € *
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Social Media and Public Relations ab 46.49 € als pdf eBook: Fake Friends and Powerful Publics. Aus dem Bereich: eBooks, Belletristik, Erzählungen,

Anbieter: hugendubel
Stand: 16.02.2020
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Science Communication ¿in South Africa
42,99 € *
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Why do we need to communicate science? Is science, with its highly specialised language and its arcane methods, too distant to be understood by the public? Is it really possible for citizens to participate meaningfully in scientific research projects and debate? Should scientists be mandated to engage with the public to facilitate better understanding of science? How can they best communicate their special knowledge to be intelligible? These and a plethora of related questions are being raised by researchers and politicians alike as they have become convinced that science and society need to draw nearer to one another. Once the persuasion took hold that science should open up to the public and these questions were raised, it became clear that coming up with satisfactory answers would be a complex challenge. The inaccessibility of scientific language and methods, due to ever increasing specialisation, is at the base of its very success. Thus, translating specialised knowledge to become understandable, interesting and relevant to various publics creates particular perils. This is exacerbated by the ongoing disruption of the public discourse through the digitisation of communication platforms. For example, the availability of medical knowledge on the internet and the immense opportunities to inform oneself about health risks via social media are undermined by the manipulable nature of this technology that does not allow its users to distinguish between credible content and misinformation. In countries around the world, scientists, policy-makers and the public have high hopes for science communication: that it may elevate its populations educationally, that it may raise the level of sound decision-making for people in their daily lives, and that it may contribute to innovation and economic well-being. This collection of current reflections gives an insight into the issues that have to be addressed by research to reach these noble goals, for South Africa and by South Africans in particular.

Anbieter: buecher
Stand: 16.02.2020
Zum Angebot
Science Communication ¿in South Africa
42,99 € *
ggf. zzgl. Versand

Why do we need to communicate science? Is science, with its highly specialised language and its arcane methods, too distant to be understood by the public? Is it really possible for citizens to participate meaningfully in scientific research projects and debate? Should scientists be mandated to engage with the public to facilitate better understanding of science? How can they best communicate their special knowledge to be intelligible? These and a plethora of related questions are being raised by researchers and politicians alike as they have become convinced that science and society need to draw nearer to one another. Once the persuasion took hold that science should open up to the public and these questions were raised, it became clear that coming up with satisfactory answers would be a complex challenge. The inaccessibility of scientific language and methods, due to ever increasing specialisation, is at the base of its very success. Thus, translating specialised knowledge to become understandable, interesting and relevant to various publics creates particular perils. This is exacerbated by the ongoing disruption of the public discourse through the digitisation of communication platforms. For example, the availability of medical knowledge on the internet and the immense opportunities to inform oneself about health risks via social media are undermined by the manipulable nature of this technology that does not allow its users to distinguish between credible content and misinformation. In countries around the world, scientists, policy-makers and the public have high hopes for science communication: that it may elevate its populations educationally, that it may raise the level of sound decision-making for people in their daily lives, and that it may contribute to innovation and economic well-being. This collection of current reflections gives an insight into the issues that have to be addressed by research to reach these noble goals, for South Africa and by South Africans in particular.

Anbieter: buecher
Stand: 16.02.2020
Zum Angebot
Social Media and Public Relations
46,49 € *
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Social Media and Public Relations ab 46.49 EURO Fake Friends and Powerful Publics

Anbieter: ebook.de
Stand: 16.02.2020
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The Permanent Campaign
33,95 € *
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From the social media-based 2008 Obama election campaign to the civic protest and political revolutions of the 2011 Arab Spring, the past few years have been marked by a widespread and complex shift in the political landscape, as the rise of participatory platforms - such as YouTube, Twitter, Facebook, and blogs - have multiplied the venues for political communication and activism.This book explores the emergence of a permanent campaign - the need for constant readiness - on networked communication platforms, focusing on political moments, crises and elections in Canada, the U.S.A., and Australia. The book chapters investigate the proliferation of new political actors and communicators: political bloggers, advocacy groups, diverse publics, and political party staff as they engage in political maneuvers across participatory platforms. With in-depth analyses of some of the most well-known participatory media today, this book offers a critical assessment of the constant efforts at managing the plurality of voices that characterize contemporary politics.

Anbieter: Dodax
Stand: 16.02.2020
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Opinions about the role of corporate blogging i...
89,90 € *
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In a world characterized by sophisticated customers, complex markets and an increasing request for transparency, the corporate blog may represent an important tool for social media branding activities. Exploiting both flexibility and interactivity, the social medium gives organizations a great opportunity for promoting the brand, engaging people and enhancing brand reputation. After a rich literature review about corporate branding and blogging, this research investigates the opinions that four relevant publics have about the diffusion and effectiveness of the social platform as a branding tool, taking as example the case of the Southern part of Switzerland. At the same time, it attempts to propose some possible motivations to those opinions, as well as some possible consequences they may have on the actual diffusion and effectiveness of the corporate blog in the area. In this way, the current study would like to take a step forward in the comprehensive understanding of the social media branding field, giving the input for widening the scope of the analysis.

Anbieter: Dodax
Stand: 16.02.2020
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Approaches and practices of corporate social re...
59,00 € *
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This Handbook is about the practices and approaches of corporate social responsibility (CSR) programmes by Public Relations (PR) department.The book deals with how PR personnel can partake in the initiation and implementation of CSR as part of management.CSR is enshrined in the corporate organisation's policy and is a process of communicating with both the Internal and External publics. This book was compiled using two corporate organisations from Zimbabwe.The book was produced by Caven Masuku from Midlands State University in the Media and Society Studies Department in 2010, when he was doing his Masters degree This book is dedicated to my late Father, Pamu Masuku and the late mother Moraine Jubani. They taught me to be hardworking, persistent, persevere and excel in all that I do. Their guidance and words of advice and wisdom took me up every ladder I ve climbed in my life. Through joy and tears, your words persist to orient me. My special thanks goes to EZ Mugari and Mr and Mrs Oppenheimer for the assistance they offered me.

Anbieter: Dodax
Stand: 16.02.2020
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Social Media and the Rebirth of PR
54,99 € *
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Our world has faced some remarkable changes over the past few decades due to the rapid development of new technology and the Internet. However, a few years back, a new era began, an era where ordinary people have a say on every possible matter, anytime, anywhere the emergence of social media has altered our lives enormously by giving everyone the opportunity to be a publisher and a communicator. This, in turn, has had a huge impact on the Public Relations practice, which has always been concerned with communicating and building relationships with various publics on behalf of organisations. This book describes how exactly social media altered the PR industry and the way practitioners are doing PR using social media in their professional and private lives. It is therefore especially useful to both students and professionals in the fields of PR, Social Media, Communications and Marketing, or anyone else who is interested in learning more about social media's impact on PR.

Anbieter: Dodax
Stand: 16.02.2020
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