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Gender Advertising: Women Stereotypes in Print ...
49,00 € *
ggf. zzgl. Versand

The intense use of female images in print media can be seen almost everywhere today. Women's stereotypes all over pages of magazines, newspapers, catalogues and etc, they are all along the streets on billboards, flyers, and stands. Print media like print advertisements incorporate social messages within their design and visual elements. This remains unquestioned. Therefore it seems relevant to explore such an approach in detail and to investigate the roots of the use of such stereotypes. There are six theories related to the women stimuli in print advertising field. These theories are: Gender self-Schema, Arousal Theory, Selective perception, Self-concept, Distraction, and Aggression theory. With the help of these theories one can closely observe the distractive points behind women depictions in print advertisements.

Anbieter: Dodax
Stand: 24.01.2020
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Gender Advertising: Women Stereotypes in Print ...
50,40 € *
ggf. zzgl. Versand

The intense use of female images in print media can be seen almost everywhere today. Women's stereotypes all over pages of magazines, newspapers, catalogues and etc, they are all along the streets on billboards, flyers, and stands. Print media like print advertisements incorporate social messages within their design and visual elements. This remains unquestioned. Therefore it seems relevant to explore such an approach in detail and to investigate the roots of the use of such stereotypes. There are six theories related to the women stimuli in print advertising field. These theories are: Gender self-Schema, Arousal Theory, Selective perception, Self-concept, Distraction, and Aggression theory. With the help of these theories one can closely observe the distractive points behind women depictions in print advertisements.

Anbieter: Dodax AT
Stand: 24.01.2020
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Media Framing of Social Security
79,00 € *
ggf. zzgl. Versand

Has media reporting become too independent? When covering policy debates, to what extent do the national media promote their own messages and frames or those provided by policymakers and advocates, and why should we care? Media involvement in framing policy issues matters because many citizens rely on the media's interpretation of these issues to determine their own support or opposition for policy reforms, some of which could have a significant impact on their lives and economic well-being. Therefore, the public needs balanced and unbiased information from the media. To better understand the media's use of framing, national print media coverage of the Social Security privatization debate from 1993 to 2004 was analyzed to evaluate whether the media provided balanced coverage of the risks and benefits of privatizing Social Security. The extent to which the print media play an autonomous role in framing public policy debates and use their own messages or those derived by other policy elites is also examined.

Anbieter: Dodax
Stand: 24.01.2020
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An assessment of Status of Afan Oromo Print Med...
49,00 € *
ggf. zzgl. Versand

Ethiopia has a large population that has to be informed properly in order to achieve strong socio-economic and political establishment in the country. Thus, the country has to establish and encourage independent and diversified mass media as many as they can satisfy the information need of these large and diversified ethnic groups. But there is no such practice in the country.Even the majorities, Oromos are not represented in the press of the country.The main objective of the study is to assess the status of Afan Oromo Print Media in Ethiopia and to identify major factors that hinder the growth of the media. Data were qualitatively collected through in-depth personal interviews and questionnaires with open- ended questions.The study concluded that Afan Oromo Print media are insufficient to satisfy the information need of Oromo people. There are only three print media that are owned by the government and there is no private print media in the country that are published in Oromo language. Different challenges like political, economic, professional and social challenges were ascribed for the less development of the media were identified by the study.

Anbieter: Dodax
Stand: 24.01.2020
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Erfolgreiche Interne Kommunikation im Digital W...
14,99 € *
ggf. zzgl. Versand

Das essential gibt einen aktuellen Überblick zu den Medien der Internen Kommunikation, wie sie sich angesichts fortschreitender Digitalisierung darstellen. Der Bogen reicht von Social Intranet, Internen Social Media und Mitarbeiter-Apps bis hin zu Mitarbeitermagazin (print oder online) und Corporate TV. Anwendungsbeispiele und Tipps zum richtigen Medienmix runden den Leitfaden im Spannungsfeld zwischen Digital Workplace und Storytelling ab.

Anbieter: Dodax
Stand: 24.01.2020
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State Aid for Newspapers
181,33 € *
ggf. zzgl. Versand

Ever since newspaper companies first turned to their governments for support in the 1950s, print media has been supported by state aid in many parts of the world. Today, the principles and practicalities of these subsidies have been called into question, endangering the secure funding of expensive high-quality press output.This book provides a comprehensive analysis of today's global challenges in the print news media's struggle for survival. It presents current practices concerning government subsidies to newspapers for political, economic, and socio-cultural purposes against the background of declining readership and revenues, increased inter-media competition, austerity budgets imposed on national economies and shifting audience tastes. Using the insights of theoretical debates in the fields of media economics, media governance, and modern management theory, the book analyses these issues by investigating the power of government subsidies to shape and control newspaper markets. It brings together experts in these fields to combine theory with industry practices, aiming to help all parties involved to understand the complexity of issues and requirements necessary to preserve the social benefits of print media.

Anbieter: Dodax AT
Stand: 24.01.2020
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Media Framing of Social Security
81,30 € *
ggf. zzgl. Versand

Has media reporting become too independent? When covering policy debates, to what extent do the national media promote their own messages and frames or those provided by policymakers and advocates, and why should we care? Media involvement in framing policy issues matters because many citizens rely on the media's interpretation of these issues to determine their own support or opposition for policy reforms, some of which could have a significant impact on their lives and economic well-being. Therefore, the public needs balanced and unbiased information from the media. To better understand the media's use of framing, national print media coverage of the Social Security privatization debate from 1993 to 2004 was analyzed to evaluate whether the media provided balanced coverage of the risks and benefits of privatizing Social Security. The extent to which the print media play an autonomous role in framing public policy debates and use their own messages or those derived by other policy elites is also examined.

Anbieter: Dodax AT
Stand: 24.01.2020
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Training support "COMPUTER NETWORKS AND ONLINE ...
54,90 € *
ggf. zzgl. Versand

A few years ago, communication in computer networks was considered the lot of young people, however, at the moment people of almost all ages use various computer networks to one degree or another, 90% of Internet users are also users of at least one social network. Of people over the age of 50, only 28% do not have a single account on social networks. In the modern world, the popularity of online publications is constantly growing. To some extent, this is associated with the development of technical means that ensure the transfer of information. Internet media compete with print media and television in the first place in the area of prompt information. Journalists working for online publications are located all over the world. Paper carrier for humans is still an important part of life. At the same time, the most popular print media will undoubtedly develop online versions of their publications. Thus, the Internet editions will become not so much competing with print editions, as complementing the information provided. The manual is aimed at training modern journalists for new electronic media.

Anbieter: Dodax
Stand: 24.01.2020
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An assessment of Status of Afan Oromo Print Med...
50,40 € *
ggf. zzgl. Versand

Ethiopia has a large population that has to be informed properly in order to achieve strong socio-economic and political establishment in the country. Thus, the country has to establish and encourage independent and diversified mass media as many as they can satisfy the information need of these large and diversified ethnic groups. But there is no such practice in the country.Even the majorities, Oromos are not represented in the press of the country.The main objective of the study is to assess the status of Afan Oromo Print Media in Ethiopia and to identify major factors that hinder the growth of the media. Data were qualitatively collected through in-depth personal interviews and questionnaires with open- ended questions.The study concluded that Afan Oromo Print media are insufficient to satisfy the information need of Oromo people. There are only three print media that are owned by the government and there is no private print media in the country that are published in Oromo language. Different challenges like political, economic, professional and social challenges were ascribed for the less development of the media were identified by the study.

Anbieter: Dodax AT
Stand: 24.01.2020
Zum Angebot