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Social Justice Journalism
42,95 € *
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Social Justice Journalism: A Cultural History of Social Movement Media from Abolition to #womensmarch argues that to better understand the evolution, impact, and future of digital social justice media we need to understand their connections to a venerable print culture of dissent. This cultural history seeks to deepen and contextualize knowledge about digital activist journalism by training the lens of social movement theory back on the nearly forgotten role of eight twentieth-century American social justice journals in effecting significant social change. The book deliberately conflates "social movement media" with newer and broader conceptions of "social justice journalism" to highlight changing definitions of journalism in the digital era. It uses framing theory, social movement theory, and theories about the power of facts and emotion in storytelling to show how social movement media practice journalism to mobilize collective action for their cause. After tracing the evolution and functions of each social justice movement's print culture, each chapter concludes with a comparison to its online counterparts to illuminate links with digital media. The book concludes that digital activist journalism, while in some ways unique, also shares continuities and commonalities with its print predecessors.

Anbieter: Dodax
Stand: 24.01.2020
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Social Justice Journalism
44,00 € *
ggf. zzgl. Versand

Social Justice Journalism: A Cultural History of Social Movement Media from Abolition to #womensmarch argues that to better understand the evolution, impact, and future of digital social justice media we need to understand their connections to a venerable print culture of dissent. This cultural history seeks to deepen and contextualize knowledge about digital activist journalism by training the lens of social movement theory back on the nearly forgotten role of eight twentieth-century American social justice journals in effecting significant social change. The book deliberately conflates "social movement media" with newer and broader conceptions of "social justice journalism" to highlight changing definitions of journalism in the digital era. It uses framing theory, social movement theory, and theories about the power of facts and emotion in storytelling to show how social movement media practice journalism to mobilize collective action for their cause. After tracing the evolution and functions of each social justice movement's print culture, each chapter concludes with a comparison to its online counterparts to illuminate links with digital media. The book concludes that digital activist journalism, while in some ways unique, also shares continuities and commonalities with its print predecessors.

Anbieter: Dodax AT
Stand: 24.01.2020
Zum Angebot
Study of Value Perception (Facebook V/S Print M...
35,90 € *
ggf. zzgl. Versand

The purpose of this paper is to compare customer's perceptions of the value of advertising on social network sites (SNSs) to their perceptions of the value of Print media advertising. Data was collected through questionnaire from a sample of 235 and was analyzed using SPSS. The analysis indicated that Ducoffe's Ad Value model does provide a good fit for assessing advertising value in social media and print media. The respondents assessed ad value on the basis of Entertainment and informativeness(higher for social media). In examining the relative importance of each component of Ducoffe's model, it is clear that Entertainment and Informativeness play key roles in assessing advertising value for both traditional (Print media) and non-traditional media (SNSs). If practitioners seek to interact via SNSs with young consumers they should focus on providing entertaining content in a format that makes brand engagement seamless while not impeding goals. This investigation provides the impetus for future research about consumers' perceptions of advertising value across all SNSs, in comparison to their traditional counterparts.

Anbieter: Dodax
Stand: 24.01.2020
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Study of Value Perception (Facebook V/S Print M...
37,00 € *
ggf. zzgl. Versand

The purpose of this paper is to compare customer's perceptions of the value of advertising on social network sites (SNSs) to their perceptions of the value of Print media advertising. Data was collected through questionnaire from a sample of 235 and was analyzed using SPSS. The analysis indicated that Ducoffe's Ad Value model does provide a good fit for assessing advertising value in social media and print media. The respondents assessed ad value on the basis of Entertainment and informativeness(higher for social media). In examining the relative importance of each component of Ducoffe's model, it is clear that Entertainment and Informativeness play key roles in assessing advertising value for both traditional (Print media) and non-traditional media (SNSs). If practitioners seek to interact via SNSs with young consumers they should focus on providing entertaining content in a format that makes brand engagement seamless while not impeding goals. This investigation provides the impetus for future research about consumers' perceptions of advertising value across all SNSs, in comparison to their traditional counterparts.

Anbieter: Dodax AT
Stand: 24.01.2020
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Mass Media Utilization Pattern Among College St...
51,30 € *
ggf. zzgl. Versand

The students make proper use of media for education, entertainment and for other purpose either it is TV, radio, Phone, Internet, Newspaper and Magazines. But the frequency of using various media differ. Now a days college students prefer to use internet followed by other electronic media and print media for education, information, entertainment and social networking. There has been very little and sporadic knowledge about the usage of media.

Anbieter: Dodax AT
Stand: 24.01.2020
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Print Media: It's Role in Present Society
49,00 € *
ggf. zzgl. Versand

This book explains the present role of Indian Print Media in development of the country as well as communities. The exponential growth of Indian journalism has a variegated history. The contributions of Indian Press through overcoming many constraints created a distinct recognition. Prior to the independence, a journey full of struggles to communicate people had started to execute roles and responsibilities towards the society. At present, standing in front of technological revolutions, the press alters its conventional way to inform the public about current happenings. The book intends to meet the gradual changes adopted by the print media sector depending on which sense of performing a different role of Indian print media stands. It also seeks to present an independent outlook of the newspaper supplements that is very popular among youth through a detail case study. To boost up the nation and to meet the social obligations, Indian print media continues its journey with distinct entity, embracing infotainment and edutainment methods to carry out social responsibilities in this digital age.

Anbieter: Dodax
Stand: 24.01.2020
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Print Media: It's Role in Present Society
50,40 € *
ggf. zzgl. Versand

This book explains the present role of Indian Print Media in development of the country as well as communities. The exponential growth of Indian journalism has a variegated history. The contributions of Indian Press through overcoming many constraints created a distinct recognition. Prior to the independence, a journey full of struggles to communicate people had started to execute roles and responsibilities towards the society. At present, standing in front of technological revolutions, the press alters its conventional way to inform the public about current happenings. The book intends to meet the gradual changes adopted by the print media sector depending on which sense of performing a different role of Indian print media stands. It also seeks to present an independent outlook of the newspaper supplements that is very popular among youth through a detail case study. To boost up the nation and to meet the social obligations, Indian print media continues its journey with distinct entity, embracing infotainment and edutainment methods to carry out social responsibilities in this digital age.

Anbieter: Dodax AT
Stand: 24.01.2020
Zum Angebot
Mass Media Utilization Pattern Among College St...
49,90 € *
ggf. zzgl. Versand

The students make proper use of media for education, entertainment and for other purpose either it is TV, radio, Phone, Internet, Newspaper and Magazines. But the frequency of using various media differ. Now a days college students prefer to use internet followed by other electronic media and print media for education, information, entertainment and social networking. There has been very little and sporadic knowledge about the usage of media.

Anbieter: Dodax
Stand: 24.01.2020
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Social Media Adoption
39,90 € *
ggf. zzgl. Versand

This book attempts to examine the attitudes, application and results of Mississippi newspapers' and others' use of social media. The goals are to determine the worth of social media to Mississippi newspapers, and to try to identify if there is any anecdotal or other information linking the use of social media to increased readership (print or electronic) and ad sales. The Diffusion of Innovations theory is an important aspect of this study, and is inherent in much of the survey questions and results collected. This study is important because prior to this date, no such research has been conducted specifically pertaining to Mississippi Newspapers.

Anbieter: Dodax
Stand: 24.01.2020
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