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Social Media for Educators
56,90 CHF *
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Tap into the power of social media and increase course effectiveness! Faculty will learn to choose the appropriate social media tool for the intended learning outcome, design engaging and innovative activities, and better meet pedagogical needs.

Anbieter: Orell Fuessli CH
Stand: 06.12.2019
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Ayanso: Harnessing the Power of Social Media an...
211,69 € *
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Erscheinungsdatum: 21.02.2014, Medium: Buch, Einband: Gebunden, Titel: Harnessing the Power of Social Media and Web Analytics, Autor: Ayanso, Redaktion: Ayanso, Anteneh // Lertwachara, Kaveepan, Verlag: Information Science Reference, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Industries // Retailing, Rubrik: Wirtschaft // Einzelne Wirtschaftszweige, Seiten: 328, Informationen: 13:B&W 8.5 x 11 in or 280 x 216 mm Case Laminate on White w/Gloss Lam, Gewicht: 1085 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 06.12.2019
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Trust Agents
14,99 € *
zzgl. 3,00 € Versand

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business. * New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations * Authors both have a major presence on the social Web as well as years of online marketing and new media experience If you want your business to succeed, don't sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents.

Anbieter: Thalia AT
Stand: 06.12.2019
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The Power of Real-Time Social Media Marketing: ...
28,99 € *
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Today's Hottest Trends for On-the-Spot Marketing! 'A must read for media and marketers.' -Alan Cohen, CEO, OMD USA 'What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age.' -John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift 'Understanding what's possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world.' -John Miller, CMO, NBC Universal TV Group 'Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it!' -Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited 'Beverly Macy is a true innovator and thought leader in the field of social media marketing.' -Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los Angeles About the Book In an era when information travels at phenomenal speed along the 'real-time Web,' a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media. With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's 'fluid' business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free! Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how: The American Red Cross turned a single 'tweet' into $33 million worth of donations to earthquake victims in Haiti Orange County Transportation Authority engaged citizens to participate in transportation planning and use DIRE CTV boosted customer loyalty and trust by finding and solving complaints in real time EMC transformed business processes by leveraging workforce social media proficiency and 'open' behavior models Marketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in The Power of Real-Time Social Media Marketing to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.

Anbieter: Thalia AT
Stand: 06.12.2019
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Social Networks & Social Network Analysis in Co...
16,50 € *
zzgl. 3,00 € Versand

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Management Center Innsbruck, language: English, abstract: This term paper is about Social Networks, Social Network Analysis, as well as its use in marketing and its history. Chapter 2 'The Internal Power of Social Networks' is about the question of what a Social Network is and about the History of Social Network Analysis. It also examines social networks in companies, the question of how executives can create energy in companies and the most common problems that typically come along with social networks in companies. Chapter 3 'The External Use of Social Networks' explains how companies can gain and maintain social capital and make use of the modern forms of social media. It also gives some general advise on the most popular social networking platforms.

Anbieter: Thalia AT
Stand: 06.12.2019
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Social Networks & Social Network Analysis in Co...
25,90 CHF *
zzgl. 3,50 CHF Versand

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Management Center Innsbruck, language: English, abstract: This term paper is about Social Networks, Social Network Analysis, as well as its use in marketing and its history. Chapter 2 'The Internal Power of Social Networks' is about the question of what a Social Network is and about the History of Social Network Analysis. It also examines social networks in companies, the question of how executives can create energy in companies and the most common problems that typically come along with social networks in companies. Chapter 3 'The External Use of Social Networks' explains how companies can gain and maintain social capital and make use of the modern forms of social media. It also gives some general advise on the most popular social networking platforms.

Anbieter: Orell Fuessli CH
Stand: 06.12.2019
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Social Media Marketing
20,60 € *
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Scientific Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: A, The University of Surrey, language: English, abstract: This paper aims to present a critical and evaluative analysis on the emergence and principles of social media marketing and its true potential to enhance an organisation's marketing efforts. In particular, it outlines the shift in consumer power, influence and behaviour over the last few decades, the development and contemporary notions of relationship-oriented marketing and the contribution of social media in all these processes. Furthermore, the paper deals with the concept of customer relationship management, applicable online marketing techniques and the way social media can be integrated in an organisation's marketing activities in terms of customer acquisition, retention and extension. Notions of the potential of social media marketing in the hotel industry are set in context with online marketing best practice and theoretical assumptions to identify possible contradictions and knowledge gaps.

Anbieter: Thalia AT
Stand: 06.12.2019
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Social Media Marketing
32,90 CHF *
ggf. zzgl. Versand

Scientific Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: A, The University of Surrey, language: English, abstract: This paper aims to present a critical and evaluative analysis on the emergence and principles of social media marketing and its true potential to enhance an organisation's marketing efforts. In particular, it outlines the shift in consumer power, influence and behaviour over the last few decades, the development and contemporary notions of relationship-oriented marketing and the contribution of social media in all these processes. Furthermore, the paper deals with the concept of customer relationship management, applicable online marketing techniques and the way social media can be integrated in an organisation's marketing activities in terms of customer acquisition, retention and extension. Notions of the potential of social media marketing in the hotel industry are set in context with online marketing best practice and theoretical assumptions to identify possible contradictions and knowledge gaps.

Anbieter: Orell Fuessli CH
Stand: 06.12.2019
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Anger Is a Gift
16,90 CHF *
zzgl. 3,50 CHF Versand

From popular Hugo Award-nominated social media personality and critic Oshiro comes a story about the struggles of today's teens finding power to overcome racial and economic obstacles, following a boy from Oakland as he falls in love amidst the chaos of modern America.

Anbieter: Orell Fuessli CH
Stand: 06.12.2019
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