Angebote zu "Placement" (110 Treffer)

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Product Placement in Social Media, Film und Fer...
29,98 € *
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Product Placement wurde in Deutschland erstmals 2010 im sogenannten Rundfunkstaatsvertrag rechtlich festgelegt. Doch ist bis heute nicht eindeutig geregelt, inwieweit sich dies auch auf Social Media-Kanäle sowie die Film- und Fernsehindustrie bezieht. Oft wird Product Placement noch immer mit Schleichwerbung oder anderen artverwandten Werbeformen verwechselt, die ordnungsgemäße Kennzeichnung der Werbung auf Social Media Plattformen wie z.B. Instagram ist bis heute nicht konkret vorgegeben und in der Film- und Fernsehbranche wird das Werbeinstrument Produktplatzierung häufig bis aufs Äußerste verwendet, so dass es den Zuschauern beinahe wie eine Belästigung vorkommt.In diesem Buch werden zunächst die Grundlagen und die historische Entwicklung des Product Placements erläutert sowie unterschiedliche Erscheinungsformen aufgezeigt. Anschließend werden Vor- und Nachteile der Verwendung von Product Placement dargestellt und der rechtliche Hintergrund im Einsatz bei Social Media-Plattformen in Deutschland beleuchtet.

Anbieter: Dodax AT
Stand: 20.01.2020
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Place, Power, Media
114,60 € *
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Place, Power, Media: Mediated Responses to Globalization is a compelling, interdisciplinary exploration of how media practices and communication rituals are connected to larger economic, social, and political processes in a globalizing world. Through a rich variety of media texts, authors examine how daily, mundane, and interpersonal processes help shape 'our' place in the world, a placement that is integrally connected to social relations at the global level. Denoting a sense of geography as well as demarcating diverse social positionings, place is understood as the result of historical and contemporary discourses occurring on a range of scales and within different cultural, aesthetic, and political contexts. The authors argue that the construction, restoration, configuration, and representation of place is an important project at multiple levels, what meanings are derived from it, what meanings are infused, who the key players are, what power struggles are inherent-these issues offer rich areas of study for global media scholars interested in the place-making powers of media.

Anbieter: Dodax AT
Stand: 20.01.2020
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Place, Power, Media
44,00 € *
ggf. zzgl. Versand

Place, Power, Media: Mediated Responses to Globalization is a compelling, interdisciplinary exploration of how media practices and communication rituals are connected to larger economic, social, and political processes in a globalizing world. Through a rich variety of media texts, authors examine how daily, mundane, and interpersonal processes help shape 'our' place in the world, a placement that is integrally connected to social relations at the global level. Denoting a sense of geography as well as demarcating diverse social positionings, place is understood as the result of historical and contemporary discourses occurring on a range of scales and within different cultural, aesthetic, and political contexts. The authors argue that the construction, restoration, configuration, and representation of place is an important project at multiple levels, what meanings are derived from it, what meanings are infused, who the key players are, what power struggles are inherent-these issues offer rich areas of study for global media scholars interested in the place-making powers of media.

Anbieter: Dodax AT
Stand: 20.01.2020
Zum Angebot
Place, Power, Media
42,95 € *
ggf. zzgl. Versand

Place, Power, Media: Mediated Responses to Globalization is a compelling, interdisciplinary exploration of how media practices and communication rituals are connected to larger economic, social, and political processes in a globalizing world. Through a rich variety of media texts, authors examine how daily, mundane, and interpersonal processes help shape 'our' place in the world, a placement that is integrally connected to social relations at the global level. Denoting a sense of geography as well as demarcating diverse social positionings, place is understood as the result of historical and contemporary discourses occurring on a range of scales and within different cultural, aesthetic, and political contexts. The authors argue that the construction, restoration, configuration, and representation of place is an important project at multiple levels, what meanings are derived from it, what meanings are infused, who the key players are, what power struggles are inherent-these issues offer rich areas of study for global media scholars interested in the place-making powers of media.

Anbieter: Dodax
Stand: 20.01.2020
Zum Angebot
Place, Power, Media
111,95 € *
ggf. zzgl. Versand

Place, Power, Media: Mediated Responses to Globalization is a compelling, interdisciplinary exploration of how media practices and communication rituals are connected to larger economic, social, and political processes in a globalizing world. Through a rich variety of media texts, authors examine how daily, mundane, and interpersonal processes help shape 'our' place in the world, a placement that is integrally connected to social relations at the global level. Denoting a sense of geography as well as demarcating diverse social positionings, place is understood as the result of historical and contemporary discourses occurring on a range of scales and within different cultural, aesthetic, and political contexts. The authors argue that the construction, restoration, configuration, and representation of place is an important project at multiple levels, what meanings are derived from it, what meanings are infused, who the key players are, what power struggles are inherent-these issues offer rich areas of study for global media scholars interested in the place-making powers of media.

Anbieter: Dodax
Stand: 20.01.2020
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Advances in Advertising Research (Vol. VI)
91,77 € *
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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.

Anbieter: Dodax AT
Stand: 20.01.2020
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Roger Wood
40,10 € *
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Roger Cameron Wood is an American marketer, technologist, and innovator. Using principles of design, software engineering, statistics and branding, he has made contributions to a vast range of digital media, including mobile web, text messaging, social media, product placement, ecommerce, risk analysis, virtual currency and digital advertising. He was a pioneer in the application of Bayesian games principles and Kahn s scenario planning analysis to practical marketing decisions about competition.He is primarily recognized for his innovations in digital media, especially his pioneering initiatives in mobile marketing. He is best known for his role at Motorola where he launched iDEN, the first mobile social network, and its eponymous line of mobile phones, and also his part at Omnipoint/Voicestream, the start-up predecessor to T-Mobile, in launching the first GSM Text Messaging service in America, which enabled consumers to use their mobile phones for web content, and SMS Text messaging while traveling from country to country.

Anbieter: Dodax AT
Stand: 20.01.2020
Zum Angebot
Roger Wood
39,00 € *
ggf. zzgl. Versand

Roger Cameron Wood is an American marketer, technologist, and innovator. Using principles of design, software engineering, statistics and branding, he has made contributions to a vast range of digital media, including mobile web, text messaging, social media, product placement, ecommerce, risk analysis, virtual currency and digital advertising. He was a pioneer in the application of Bayesian games principles and Kahn s scenario planning analysis to practical marketing decisions about competition.He is primarily recognized for his innovations in digital media, especially his pioneering initiatives in mobile marketing. He is best known for his role at Motorola where he launched iDEN, the first mobile social network, and its eponymous line of mobile phones, and also his part at Omnipoint/Voicestream, the start-up predecessor to T-Mobile, in launching the first GSM Text Messaging service in America, which enabled consumers to use their mobile phones for web content, and SMS Text messaging while traveling from country to country.

Anbieter: Dodax
Stand: 20.01.2020
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Connecting Virtual World Perception to Real Wor...
68,00 € *
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Product placement, the intentional, paid inclusion of product, service, brand or/and brand identifier into media content, has gained popularity since the 1980s and is considered an effective marketing practice to influence consumers'attitudes and behaviors. Recently, with the emergence of social network sites, more and more products and brands have been integrated into this newly emerged media platform. In particular, with the growing worldwide popularity of social gaming like Mafia Wars, which is played by more than 25 million social media users each month on Facebook, marketers started weaving brands into the social gaming environment. However, compared to the popularity of industry practice, very little academic literature exists on how to best utilize product placements in this new and budding media platform to achieve maximum marketing communication effects. This book, therefore, provides a new metric of success for social network marketing by revealing how Chinese urban white-collar professionals perceive, understand, and interpret product placements woven in a newly launched and very popular Chinese SNS: Happy Network (www.kaxin001.com).

Anbieter: Dodax
Stand: 20.01.2020
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