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Why Should Companies Invest in Social Media Marketing? ab 34.99 EURO Parameters and Means for Performance Measurement
Why Should Companies Invest in Social Media Marketing? ab 24.99 EURO Parameters and Means for Performance Measurement. 1. Auflage
Financial service organizations have a number of strategic goals including the acquisition and retention of new and existing customers through the application of various management methodologies. In view of these goals, the institutions generate large volumes of data on profile data, purchase and browsing history and social media data daily. In recent times, businesses have increased the volume of data they process and analyze and this comes at a high computational cost in its analysis. Due to the high increase in the volume of data, most institutions are moving away from the measure of the data volume by volume and considering other parameters. The additional parameters of interest to support evaluation of systems-enabled strategy include variety and velocity. My motivated to design and employ techniques that will stem from both approaches to designing a more hybrid approach which will perform better and also moderate in terms of computational cost.
Different brands with various advertisements assail our airwaves from time to time, each trying to carve a niche for itself among its kind. Various means, approaches and techniques are therefore employed to create a lingering impression through the advert so created. This book is an attempt to examine and evaluate the socio-cultural relevance and performance aesthetics embedded in some selected television adverts in Nigeria. Our aim is to expose how aspects of culture or a peoples worldview affect the way they interpret the message of advertisement, and to document a dimension of advertising for future reference. Through the parameters of primary and secondary data collation, we find out that an advertiser can attract consumers' attention via social integration of his product. Consequently, dramette' is proposed as the name for the peculiar drama forms inherent in ads, in order to properly dissect the symbiotic chord that binds drama to advertising. The analysis and proposition is considered apt for media practitioners, theatre workers, students and researchers alike in the mass communications, sociologists, anthropologists and academics in a broad spectrum of knowledge.
Film for Change is a cross disciplinary tool for the self-representation, self-determination and self-mediation of people who find themselves marginalised from processes of globalization and the democratization of communication. The book seeks to find an answer to the question of how film for change works as a method to empower disadvantaged inhabitants in three villages in Tanzania, where fieldwork was carried out. The book tracks parameters that connect the visual communication experience to social reality and bear the potential to change it. The use of visual communication technology, interactive and horizontal communication practices, fictionalizations and empowerment strategies enable processes among participants that permit them to reframe or reconsider 'truths'. Film for change reaches beyond the community and through convergence with Web 2.0 into the global public sphere. As citizens' media, Film for Change enables media users to become producers of self-communicated alternatives to the global flows of information. In this way film for change connects to the right to communicate and becomes a tool for citizens to influence power relations and advocate social change.
This edited volume brings together perspectives on embodied queerness within the complicated parameters of hegemonic normativities, biopolitics and social-religious governmentalities. Queering Paradigms VI offers queer interventions, explores value-production in socio-corporeal normative frameworks, and exemplifies and highlights the complexity of queering in the global-local continuum. Queer maintains its revolutionary subversive functionality as an impulse and catalyst for cultural shifts challenging status quos, advancing cultural philosophy and activism/artivism and subverting harmful discourses at work among communities of practice and academic disciplines. The authors of this volume demonstrate the discoursive power of value-production and show pathways of global-local queer resistance, virtuosity and failure in the fields of philosophy, pedagogy, psychology, art, criminology, health, social media, history, religion and politics.The volume features a particular South Asia focus and a balanced mix of early career researchers and established scholars, which reflects Queering Paradigms ' ethos for fostering a genial academic community of practice and to proffer intergenerational support and voice.
Academic freedom allows members of institutions of higher learning to engage in intellectual pursuits without fear of censorship or retaliation, and lies at the heart of the mission of the university. Recent years have seen growing concerns about threats to academic freedom, many brought about from the changing norms of (and demands on) the university. A wide range of new issues - including content warnings, safe spaces, social media controversies, microaggressions,and no platforming - have given rise to loud cries, in both scholarly and popular contexts, that academic freedom is under serious attack. This volume fills both of these gaps in the current literature by bringing together leading philosophers from a wide range of areas of expertise to weigh in onboth traditional issues and timely challenges that involve academic freedom. Divided into four main sections, it covers the rationale of academic freedom, its parameters, the new challenges to academic freedom (ranging from content warnings to political correctness), and the conflicts between academic freedom and the enforcement of laws and regulations governing the university.