Learn how to market your product today. The way products and services are marketed is much different - even from just a generation ago. If you´re as old as me, then you can still remember how dependent marketing was on traditional media such as radio and TV commercials, and print ads, especially in the Sunday papers. Back in the day, the quality and the reach of today´s marketing activities are something that would´ve been considered as crazy or out of this world. So what has caused the big difference or big shift in today´s marketing activities? It can all be summed up in two words: The Internet. It has totally changed the whole world and, along with it, the way people do business and communicate with each other. And to quote the best-selling author Thomas Friedman, the world has indeed become flat because of the Internet. It is the Internet that distinguishes conventional or traditional marketing from modern marketing. And when it comes to this shift toward modern marketing activities and strategies, the explosion in the number of social media users and platforms may be considered the single biggest factor. And if you consider the rapid increase in the number of people that access the Internet through portable gadgets or devices, social media has become and continues to be, the king of modern-day online marketing. To put things into perspective, ask yourself this question. Who among your friends and family members haven´t heard of Facebook or Instagram yet? Chances are all of them are, to some degree, familiar with these social media platforms. That´s why it´s hard to imagine anybody who doesn´t have a Facebook account. In this audiobook, we´ll talk about social media, the different social media platforms available, and how you can leverage them today so that you can get your products and services to the largest number of people on the Internet. 1. Language: English. Narrator: Eddie Leonard Jr.. Audio sample: http://samples.audible.de/bk/acx0/115628/bk_acx0_115628_sample.mp3. Digital audiobook in aax.
The modern marketing game has changed. In today´s world, there are more than 2.3 billion active social media users around the globe. The audience of Facebook, Instagram, and Snapchat has surpassed traditional media such as television and radio. Will you change with it? As Charles Darwin said, it is not the strongest or the most intelligent who will survive but those who can best manage change. As society continues to evolve and become more digital and interconnected on varying platforms, it is essential that your brand is represented in the social media sphere. How this audiobook will equip you to build your brand on social media in 2017: You´ll get up-to-date information on what´s working and what´s not It will give you clarity about social media marketing You will learn success secrets from some of the biggest brands today You´ll get practical tips that can be implemented right away You will discover how to benefit from the new social media channels to get a first-mover advantage Here is a glimpse of what you will learn within the audiobook: Why companies need social How to measure success and social media metrics Search engine optimization and social media marketing General tips for social media Dos and don´ts to interacting with your followers on social media How social influencers can grow your business and which one to pick The importance of organic content When you should use paid traffic Cause-related marketing How to find out which platform is best for you by looking at the demographics How to use Facebook to grow your business How to optimize your Facebook page for SEO and likes How often to post on the various platforms How to use Instag... 1. Language: English. Narrator: John Marino. Audio sample: http://samples.audible.de/bk/acx0/083367/bk_acx0_083367_sample.mp3. Digital audiobook in aax.
Social media is a fact of life and essential in today´s business world. It is the way the modern world communicates. Everyone from every age group uses social media of some kind. Marketing is the way businesses reach potential customers. In the past, they depended on word-of-mouth, printed ads, television, and radio. Though there is still a place in that realm for marketing, smart business owners know you take your marketing to the people and the people are on social media. It takes some effort to begin. Whether you need to remain a leader in your industry or grow your brand or establish a competitive spot in the market share, social media marketing can make or break you. This guide will teach you some key considerations you need to think about before you set out on your marketing journey. Let´s get started! 1. Language: English. Narrator: J. Scott Bennett. Audio sample: http://samples.audible.de/bk/acx0/041416/bk_acx0_041416_sample.mp3. Digital audiobook in aax.
Dominate social media - now! Struggling to get your online business to the next level? Know you need to use social media to promote your brand but are unsure of where to start? Want to become a master at using Facebook and other forms of social media to your advantage? This book is your complete guide on how to dominate social media and take your brand to the next level. The widespread use of social media these days is overwhelming - the question is, as contemporary business owners who now need to capitalize on this, how do we use this to our advantage before our competitors do it first? Nowadays, it is not enough to just be savvy with the Internet, using the tried and true marketing techniques employed in that realm. Now if you want the best chances at reaching your audience, social media is your best ally. To add to this challenge, the way companies use social media is inherently different from the way companies have advertised previously. Even if you learn the ropes of how to use your chosen social media platforms, you need to learn the most modern techniques of building a connection with your customers. A preview of what you´ll learn: Detailed analysis on the principle of interconnectivity How successful businesses use social media and what you can do to replicate their success Simple strategies on using Facebook to reach thousands of customers Top six tips to use Twitter to grow your brand popularity Best ways to use YouTube to leave a lasting impression Instant ways to use Instagram to bring your product to the top How to use LinkedIn to increase your public profile How to effectively market your brand Unlock key secrets of social media domination And much more! Don´t leave money on the table - bring your online business to the next level and make your brand stand out. 1. Language: English. Narrator: Jeff Machado. Audio sample: http://samples.audible.de/bk/acx0/047519/bk_acx0_047519_sample.mp3. Digital audiobook in aax.
What you are about to hear will disturb you; make no mistake. Within the first few minutes, you´ll be confronted with a troubling fictional story revolving around two things that are deeply rooted in modern society: the fear of death and the obsession with social media. In fact, it will challenge comforting and preconceived notions of the social order at large. Tragedy rains down upon this story, tinged with shadow, and making slippery all that we take for granted through this dark tale. From the prison industry to Anonymous, from a second American revolution to wide-spread mass murder, it´s meant solely to entertain but raise a few eyebrows along the way. The journey ahead is wrought with things that will leave uneasy impressions for the remaining days of your life; a sincere warning. For what if one day people began receiving friend requests, and then within 24 hours, either they or someone on their friends list gets hacked-up nasty style? Photos, memes, and short moving picture clips of their murders begin showing up on their timelines. It starts small, but then spreads across the globe like an apocalyptic wave of the sun´s energy crawling across every inch of bare and exposed land. Let´s face it, western society is already tip-toeing along the brink of all out civil upheaval. What if someone with a master plan used organized murder, social media, and a chaotic moment in history to pull off the most unimaginably large heist of all time that ended up re-molding the entire face of humanity? Sounds menacing, doesn´t it? The more disturbing question is, what if that´s all just the modern propensity to lean towards conspiratorial explanations of the seemingly irrational? Either way, what lies in store is a wild ride that will take you through many edgy, controversial, and perturbing experiences. Social media becomes the vehicle for a 21st century holocaust. You´re invited to enjoy at yo... 1. Language: English. Narrator: Matt Weight. Audio sample: http://samples.audible.de/bk/acx0/005245/bk_acx0_005245_sample.mp3. Digital audiobook in aax.
From the Dachis Group - the global leader in social business - comes the groundbreaking audiobook on transformative social business strategies. Social Business by Design is the definitive management audiobook on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business by Design clearly shows how to choose and implement a social business strategy and maximize its impact. This book: Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more Features examples from high-profile companies, such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM, who have implemented social business strategies Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions Containing actionable, high-impact techniques that save time and the bottom line, Social Business by Design will transform any organization´s strategy to ensure success and avoid disruption in a fast-moving world.PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Keith Silverstein. Audio sample: http://samples.audible.de/bk/adbl/004819/bk_adbl_004819_sample.mp3. Digital audiobook in aax.
In today´s technologically evolving world, it is important to stay in the forefront to reach your modern customer. If you are not using social media, you are giving away potential business to your competition. In this eye-opening audiobook, we explore different social media and the impact they can have on your business as well as implementation strategies to start benefiting your business with increased prospects, customers, and sales. 1. Language: English. Narrator: Mike Norgaard. Audio sample: http://samples.audible.de/bk/acx0/050807/bk_acx0_050807_sample.mp3. Digital audiobook in aax.
Sex in college has never been simple. And with modern technology, the rising rates of sexual assault and STIs, and an increasingly ambiguous hookup culture, it is getting ever more complex. Sex, College, and Social Media: A Commonsense Guide to Navigating the Hookup Culture is a compassionate, funny, and well-researched primer for the modern college student, both male and female. It covers a range of topics, including: How improved communication can make sex better for everyone Ways that porn and the media have warped our expectations Trustworthy information about STDs and contraception How to have a healthy relationship with alcohol and drugs What terminology is appropriate and respectful to use for all things LGBTQ The facts about sexual assault on campus, and what to do if you or someone you know is assaulted Consent Much more Based on author Cindy Pierce´s experience talking to college students and on extensive social and medical research, Sex, College, and Social Media provides trustworthy answers for pressing questions about all aspects of the college social scene. It will prepare entering freshmen for their new environment and continue to provide helpful and supportive guidance through senior year and beyond. 1. Language: English. Narrator: Karen Saltus. Audio sample: http://samples.audible.de/bk/gdan/002066/bk_gdan_002066_sample.mp3. Digital audiobook in aax.
Papyrus rolls and Twitter have much in common, as each was their generation´s signature means of ´´instant´´ communication. Indeed, as Tom Standage reveals in his scintillating new audiobook, social media is anything but a new phenomenon. From the papyrus letters that Roman statesmen used to exchange news across the Empire to the advent of hand-printed tracts of the Reformation to the pamphlets that spread propaganda during the American and French revolutions, Standage chronicles the increasingly sophisticated ways people shared information with each other, spontaneously and organically, down the centuries. With the rise of newspapers in the nineteenth century, then radio and television, ´´mass media´´ consolidated control of information in the hands of a few moguls. However, the Internet has brought information sharing full circle, and the spreading of news along social networks has reemerged in powerful new ways. A fresh, provocative exploration of social media over two millennia, Writing on the Wall reminds us how modern behavior echoes that of prior centuries - the Catholic Church, for example, faced similar dilemmas in deciding whether or how to respond to Martin Luther´s attacks in the early sixteenth century to those that large institutions confront today in responding to public criticism on the Internet. Invoking the likes of Thomas Paine and Vinton Cerf, coinventor of the Internet, Standage explores themes that have long been debated: the tension between freedom of expression and censorship; whether social media trivializes, coarsens, or enhances public discourse; and its role in spurring innovation, enabling self-promotion, and fomenting revolution. As engaging as it is visionary, Writing on the Wall draws on history to cast new light on today´s social media and encourages debate and discussion about how we´ll communicate in the future. 1. Language: English. Narrator: Simon Vance. Audio sample: http://samples.audible.de/bk/tant/003328/bk_tant_003328_sample.mp3. Digital audiobook in aax.
Facebook: The Most Powerful Internet Marketing Tool of the 21st Century A colossal entity with almost one billion daily users interacting with each other and checking their newsfeeds for updates about the world - any smart digital entrepreneur will recognize the utmost importance of effectively using Facebook, the most powerful form of social media, to their advantage. Though it might first appear as a friendly, simple tool for modern social interaction, Facebook is undoubtedly one of the most complex marketing forms of the current age. If you simply sit on the knowledge of established techniques without taking the initiative to keep your knowledge fresh, then you will soon find yourself a Facebook novice once more. Facebook Marketing is your comprehensive, must-have guide on how master the complex labyrinth of Facebook to optimize your Internet marketing efforts and yield the greatest results for your product or business. Gain an in-depth understanding of: Organic vs. inorganic content Facebook reach & Facebook boost system, promoted posts, & native advertising Simple FB strategies to reach maximum traffic Current EdgeRank developments Structure of a campaign advertising system: affinity, weight, & time decay Facebook insights - metrics & pages to watch Advanced Facebook strategIes: FB conversion pixel, FB custom audience pixel, FB retargeting, FB conversion testing, & FB conversion lift tests Eight most recent Facebook advances & the importance of staying current Find Facebook´s free 34-part marketing e-learning course Where to access the latest FB news & updates FB profile development, ads manager apps, powerful complementing marketing options Dozens of proven, insider FB tips Most complex Facebook marketing algorithims Bonus top... 1. Language: English. Narrator: Paul Cartwright. Audio sample: http://samples.audible.de/bk/acx0/048389/bk_acx0_048389_sample.mp3. Digital audiobook in aax.