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Social Media Marketing:Emerging Concepts and Applications. 1st ed. 2018

Anbieter: Hugendubel.de
Stand: Dec 21, 2018
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Social Media Marketing (eBook, PDF)
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This book is not available as a print inspection copy. To download an e-version click here or for more information contact yourlocal sales representative. The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing, whilst taking a thorough refreshment of the cases, examples and the literature. Itoffers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, providing discussion questions and further reading throughout. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. The book is supported by real-life examples and case studies from a range of industries, companies and countries such as China, Canada, Sweden and Singapore. They include DHL (Germany), Dubai Foundation for Women and Children, Google (Taiwan), Addict Aide (France) Canada (opera Vancouver), Britain (British Tourism), Procter& Gamble (Global), Maggi (India), McDonalds (Global), eBags (US/Global), Vodafone (Romania). Online resources for this book are available here Suitable for Marketing, Advertising or Media students taking classes on social media or digital marketing at upper undergraduate, Masters or Doctoral level.

Anbieter: buecher.de
Stand: Jan 16, 2019
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Social Media Marketing in Tourism and Hospitality
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This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the ´´digitization of word of mouth´´ via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.

Anbieter: buecher.de
Stand: Jan 16, 2019
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Social Media Marketing als eBook Download von I...
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Social Media Marketing: Inc. BarCharts

Anbieter: Hugendubel.de
Stand: Dec 21, 2018
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Social Media Marketing als eBook Download von S...
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Social Media Marketing: Sascha Mihajlovic

Anbieter: Hugendubel.de
Stand: Dec 17, 2018
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Competitive Social Media Marketing Strategies a...
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Competitive Social Media Marketing Strategies:

Anbieter: Hugendubel.de
Stand: Dec 29, 2018
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Social Media Marketing als eBook Download von L...
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Social Media Marketing: Lisa Lubasch

Anbieter: Hugendubel.de
Stand: Dec 17, 2018
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Contemporary Issues in Social Media Marketing a...
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Contemporary Issues in Social Media Marketing:

Anbieter: Hugendubel.de
Stand: Dec 21, 2018
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Contemporary Issues in Social Media Marketing a...
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Contemporary Issues in Social Media Marketing:

Anbieter: Hugendubel.de
Stand: Dec 21, 2018
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Social Media Marketing als eBook Download von C...
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Social Media Marketing:Business, Marketing CTI Reviews

Anbieter: Hugendubel.de
Stand: Dec 21, 2018
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