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ZOE ONA Ballonärmel-Bluse, 34/36 - Blau, aus Ba...
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139,95 € *
zzgl. 5,95 € Versand

Fashion-Fundstück für den Mode-Sommer 2020: die bezahlbare Ballonärmel-Bluse vom Social Media Shootingstar ZOE ONA. Die neue Blusen-Form ist ein Mix aus Shirt und Bluse: Kragenlos und ohne Knopfleiste – mit Fokus auf die opulenten Ballonärmel. Eine so couturige Bluse finden Sie in den Kollektionen der namhaften Designer nicht unter 300,- Euro. Diese vom jungen Kölner Label ZOE ONA ist nicht weniger stylish und wertig, durch den Verzicht auf teures Marketing aber deutlich günstiger. Gründerin Andrada Ona ist eigentlich Chirurgin und präsentierte 2018 einige Hobby-Entwürfe auf Instagram. Binnen eines Jahres machten Blogger und Influencer sie zur erfolgreichen Designerin und Geschäftsfrau mit eigener Produktionsstätte in ihrer rumänischen Heimat. Nackenschlitz mit Knopfverschluss. 1-Knopf-Ärmelmanschetten. Leger gerade Form. Länge in Gr. 36/38: 62 cm. 96 % Baumwolle, 4 % Elasthan. Maschinenwaschbar.

Anbieter: Pro-Idee
Stand: 05.06.2020
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Social Media Marketing's Impact on Brand Percep...
54,99 € *
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Social Media Marketing's Impact on Brand Perception ab 54.99 € als Taschenbuch: Investigating the impact of social media on brand perception: A case of KFC. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 05.06.2020
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Social Media Marketing's Impact on Brand Percep...
54,99 € *
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Social Media Marketing's Impact on Brand Perception ab 54.99 EURO Investigating the impact of social media on brand perception: A case of KFC

Anbieter: ebook.de
Stand: 05.06.2020
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Strategic Database Marketing
56,47 € *
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Use the latest digital technologies for lifelong customers and repeat sales"Arthur Middleton Hughes is database marketing's Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever read on the subject."-Ken Magill, Publisher, The Magill Report " Strategic Database Marketing is a must-read for anyone in CRM or e-mail marketing. The Customer Lifetime Value information and formula is critical to utilize. Arthur's information makes it easy to update with your e-mail metrics and improve KPIs to know the success of each marketing program."-David Horwedel, eCRM Program Manager, Dell"Arthur Hughes is truly a direct marketing database guru. This edition of Strategic Database Marketing [is a] must-read for any marketer in today's ever-changing environment."-Vicki Updike, President, Miles Kimball Company" Strategic Database Marketing objectively challenges the very way we go about using our data and where we should be going in the future. It is an important, informative, and enjoyable read."-Matt Edgar, Founder, Global Marketing Alliance and publisher of Direct Marketing International " Strategic Database Marketing provides the fundamentals of consumer data management that every marketer should know. Arthur's insight into utilizing e-mail and social media both as a data source and communication medium is key to creating the highly relevant and targeted messaging that today's consumers demand."-Angela Sanchez, Sr. Director of Marketing, Universal Music Group"Arthur Hughes describes how smart marketers amass the mounds of valuable customer data accumulated by their company, find common characteristics among those individuals, and then suggest a product or service that customers will be eager to purchase-even before they know they want to buy it."-Kathryn Kiritsis, Director Online Marketing, Avis Budget Group"Read this book if you are looking to make sense of the complexities of database marketing in the digital world. Mr. Hughes has produced a tour de force ."-Steve Cobden, CMO, Thompson & Company of Tampa, Inc."I have learned so much from Arthur Hughes over the years! This book is no exception. He continues not only to address theory, but also offer practical, measurable application."-Sue Coakley, Sr. Director, Customer Contact Strategy, Yahoo!About the Book:Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Customer outreach knows no boundaries, program management is more complex, and smart use of databases is absolutely critical to success. With these new challenges, though, come great opportunities-and this thoroughly updated new edition has everything you need to seize them all.Retaining all the tips, tactics, and strategies that have made Strategic Database Marketing the go-to resource for marketers who take their craft seriously, this classic guide gives you the most current tools and techniques for gathering and measuring metrics and making accurate predictions with them.Completely revised and updated, this new edition covers all the foundational database marketing principles and practices, including:Lifetime value (LTV)Building profits with recency and frequencyThe off-e-mail sales multiplierCustomer and subscriber acquisitionMonetary (RFM) analysisExpanding retail store trafficCustomer segmentationAnalytics and modelingLoyalty marketingMeasuring the impact of social mediaTesting and control groupsBusiness-to-business database marketingAll quizzes, forms, strategies, charts

Anbieter: Dodax
Stand: 05.06.2020
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Social Media Marketing
117,69 € *
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Preface Social media marking has been heralded as a sea change in the market- consumer relationship, but its rapid growth and rabid following among m- keters has also produced a sea of confusion. Lacking any durable framework for understanding how, why, and on what terms the consumer relationship has changed under social media, marketers pursue new venues for their newness alone - with decidedly mixed results. This book finds a theoretical framework for social media marketing in the science of game theory, with its focus on adversarial but mutually dependent relationships. Originally developed to guide nuclear brinksmanship policy during the Cold War, game theory provides the foundation for an evoluti- ary view of social media marketing. Through fascinating game theory c- cepts like the Prisoner's Dilemma, the Stag Hunt, Self-Command, and Job Market Signaling, this study uncovers the cooperative trends that brought marketing to its present state and points the way toward marketing's future course. I. Der Drehbuchautor und seine Rechte VII VII Vorwort Contents Chapter 1: Surviving the Customer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1. 1 The Origins of Game Theory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 1. 2 Game Theory, the New Media, and the NEW New Media . . . . . . . . . 7 1. 3 The Payoff Matrix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Chapter 2: Zero-Sum Games in Traditional Marketing . . . . . . . . . . . . 13 2. 1 Zero-Sum Games and the Problem of Transparency . . . . . . . . . . . . . 14 2. 2 The Zero-Sum of Pricing Strategies. . . . . . . . . . . . . . . . . . . . . . . . . . 16 2. 3 The Wisdom of Randomization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 2. 4 Randomization and A/B Testing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 2. 5 The Hazards of Entrenchment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Anbieter: Dodax
Stand: 05.06.2020
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Back to the Future: Using Marketing Basics to P...
185,75 € *
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This proceedings volume presents timely research and insights on the advancement of marketing's basic premise-providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Scienc e (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Anbieter: Dodax
Stand: 05.06.2020
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Social Media Marketing
117,22 € *
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Preface Social media marking has been heralded as a sea change in the market- consumer relationship, but its rapid growth and rabid following among m- keters has also produced a sea of confusion. Lacking any durable framework for understanding how, why, and on what terms the consumer relationship has changed under social media, marketers pursue new venues for their newness alone - with decidedly mixed results. This book finds a theoretical framework for social media marketing in the science of game theory, with its focus on adversarial but mutually dependent relationships. Originally developed to guide nuclear brinksmanship policy during the Cold War, game theory provides the foundation for an evoluti- ary view of social media marketing. Through fascinating game theory c- cepts like the Prisoner's Dilemma, the Stag Hunt, Self-Command, and Job Market Signaling, this study uncovers the cooperative trends that brought marketing to its present state and points the way toward marketing's future course. I. Der Drehbuchautor und seine Rechte VII VII Vorwort Contents Chapter 1: Surviving the Customer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1. 1 The Origins of Game Theory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 1. 2 Game Theory, the New Media, and the NEW New Media . . . . . . . . . 7 1. 3 The Payoff Matrix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Chapter 2: Zero-Sum Games in Traditional Marketing . . . . . . . . . . . . 13 2. 1 Zero-Sum Games and the Problem of Transparency . . . . . . . . . . . . . 14 2. 2 The Zero-Sum of Pricing Strategies. . . . . . . . . . . . . . . . . . . . . . . . . . 16 2. 3 The Wisdom of Randomization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 2. 4 Randomization and A/B Testing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 2. 5 The Hazards of Entrenchment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Anbieter: Dodax
Stand: 05.06.2020
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Social Media Marketing's Impact on Brand Percep...
54,90 € *
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Through the innovation in social media, marketing communication has become interesting, social, precise, interactive and personal. As compared to traditional media advertising consumers are now attracted by the communications through social networking sites. The main aim of the research is to investigate the impact of social media on consumer brand perception. For the purpose of research accomplishment case of KFC is taken. The results of the study proved that the social media has great influence on the perceptions of consumers regarding the brand and also social media marketing is effective in promoting brands. Also, social media marketing improves the image of brand, brand loyalty, brand commitment and brand awareness and ultimately results in creating positive perception regarding the brands on consumers mind. It is the author's hope that marketing managers and professionals who work on this area will find this study informative and useful with managerial implications in it.

Anbieter: Dodax
Stand: 05.06.2020
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The Rise of the Platform Marketer
41,90 CHF *
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Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the 'always-on' consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. * Develop the tools, metrics, and processes necessary to engage the modern consumer * Gain a deep understanding of Connected Customer Relationship Management * Leverage trends in technology and analytics to create targeted messages * Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.

Anbieter: Orell Fuessli CH
Stand: 05.06.2020
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The Rise of the Platform Marketer
22,00 CHF *
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Develop the skills and capabilities quickly becoming essentialin the new marketing paradigm The Rise of the Platform Marketer helps you leverage the'always-on' consumer to deliver more personalized engagementsacross media, channels, and devices. By managing these interactionsat scale throughout the customer lifecycle, you can optimize thevalue of your customers and segments through strategic use ofConnected CRM (cCRM). This book shows you how to take advantage ofthe massive growth and proliferation of social and other digitalmedia, with clear strategy for developing the new capabilities,tools, metrics, and processes essential in the age of platformmarketing. Coverage includes identity management, audiencemanagement, consumer privacy and compliance, media and channeloptimization, measurement and attribution, experience design, andintegrated technology, plus a discussion on how the company as awhole must evolve to keep pace with marketing's increasingly rapidevolution and capabilities. The expansion of digital platforms has created addressabilityopportunity through search, video, display, and social media,offering today's foremost opportunity for competitive advantage.This book outlines the capabilities and perspective required toreap the rewards, helping you shift your strategy to align with thedemands and expectations of the modern consumer. * Develop the tools, metrics, and processes necessary to engagethe modern consumer * Gain a deep understanding of Connected Customer RelationshipManagement * Leverage trends in technology and analytics to create targetedmessages * Adjust your company's structure and operations to align withnew capabilities The new era of marketing requires thorough understanding ofcCRM, along with the knowledge and innovative forethought to thrivein the ever-expanding digital audience platform environment. TheRise of the Platform Marketer gives you an edge, and helps youclear a path to full implementation.

Anbieter: Orell Fuessli CH
Stand: 05.06.2020
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