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Clark, Karen: Social Media for Direct Selling L...
39,79 € *
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Erscheinungsdatum: 01.05.2017, Medium: Buch, Einband: Gebunden, Titel: Social Media for Direct Selling Leaders, Titelzusatz: Growing and Supporting Your Team Online, Autor: Clark, Karen, Verlag: Karen Clark, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Home-Based Businesses, Rubrik: Wirtschaft // Wirtschaftsratgeber, Seiten: 236, Informationen: HC gerader Rücken kaschiert, Gewicht: 500 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 09.08.2020
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Flip the Funnel: How to Use Existing Customers ...
0,21 € *
zzgl. 3,99 € Versand

Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the wrong end of the funnel - the mass media or awareness side. What we haven't paid enough attention to is the right end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous. And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to flip the funnel once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget - in other words, getting more from less. Engaging a few customers to spread the word to many. Using this new flipped funnel model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy influencer marketing and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services. * Explains how to cut your marketing budget AND grow sales! * Illustrates practical ways to use existing customers to reach out to new prospects * Outlines the authentic role of social media * Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more * Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv)

Anbieter: reBuy
Stand: 09.08.2020
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The Gospel of Sustainability: Media, Market and...
1,30 € *
zzgl. 3,99 € Versand

From organic produce and clothing to socially conscious investing and eco-tourism, the lifestyles of health and sustainability, or LOHAS, movement encompasses diverse products and practices intended to contribute to a more sustainable lifestyle for people and the planet. In The Gospel of Sustainability, Monica M. Emerich explores the contemporary spiritual expression of this green cultural shift at the confluence of the media and the market. This is the first book to qualitatively study the LOHAS marketplace and the development of a discourse of sustainability of the self and the social and natural worlds. Emerich draws on myriad sources related to the notions of mindful consumption found throughout the LOHAS marketplace, including not just products and services but marketing materials, events, lectures, regulatory policies, and conversations with leaders and consumers. These disparate texts, she argues, universally project a spiritual message about personal and planetary health that is in turn reforming capitalism by making consumers more conscious.

Anbieter: reBuy
Stand: 09.08.2020
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Jackson, Aaron: Network and Multi-Level Marketi...
19,39 € *
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Erscheinungsdatum: 23.02.2020, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Network and Multi-Level Marketing Pro, Titelzusatz: The Best Network/Multilevel Marketer Guide for Building a Successful MLM Business on Social Media with Facebook! Learn the Secrets That the Leaders Use Today!, Autor: Jackson, Aaron, Verlag: JC Publishing, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Marketing // General, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 94, Informationen: Paperback, Gewicht: 111 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 09.08.2020
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Jackson, Aaron: Network and Multi-Level Marketi...
22,29 € *
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Erscheinungsdatum: 24.04.2020, Medium: Buch, Einband: Gebunden, Titel: Network and Multi-Level Marketing Pro, Titelzusatz: The Best Network/Multilevel Marketer Guide for Building a Successful MLM Business on Social Media with Facebook! Learn the Secrets That the Leaders Use Today!, Autor: Jackson, Aaron, Verlag: Park Publishing House, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Marketing // General, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 94, Informationen: HC gerader Rücken kaschiert, Gewicht: 204 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 09.08.2020
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Parmelee, John H.: Politics and the Twitter Rev...
130,79 € *
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Erscheinungsdatum: 01.12.2011, Medium: Buch, Einband: Gebunden, Titel: Politics and the Twitter Revolution, Titelzusatz: How Tweets Influence the Relationship Between Political Leaders and the Public, Autor: Parmelee, John H. // Bichard, Shannon L., Verlag: Lexington Books, Sprache: Englisch, Schlagworte: SOCIAL SCIENCE // Media Studies, Rubrik: Medienwissenschaften // Allgemeines, Lexika, Seiten: 256, Informationen: HC gerader Rücken kaschiert, Gewicht: 551 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 09.08.2020
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Gender, Media, and Organization
63,89 € *
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Erscheinungsdatum: 25.07.2016, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Gender, Media, and Organization, Titelzusatz: Challenging Mis(s)Representations of Women Leaders and Managers, Redaktion: Elliott, Carole // Mavin, Sharon // Stead, Valerie, Verlag: Information Age Publishing, Sprache: Englisch, Schlagworte: SOCIAL SCIENCE // Women's Studies, Rubrik: Soziologie, Seiten: 278, Informationen: Paperback, Gewicht: 427 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 09.08.2020
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Springer, Paul: Pioneers of Digital
32,89 € *
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Erscheinungsdatum: 03.10.2012, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Pioneers of Digital, Titelzusatz: Success Stories from Leaders in Advertising, Marketing, Search and Social Media, Autor: Springer, Paul // Carson, Mel, Verlag: Kogan Page, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Advertising & Promotion, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 234, Informationen: Paperback, Gewicht: 357 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 09.08.2020
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Gender, Media, and Organization
109,69 € *
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Erscheinungsdatum: 04.08.2016, Medium: Buch, Einband: Gebunden, Titel: Gender, Media, and Organization, Titelzusatz: Challenging Mis(s)Representations of Women Leaders and Managers(HC), Redaktion: Elliott, Carole // Mavin, Sharon // Stead, Valerie, Verlag: Information Age Publishing, Sprache: Englisch, Schlagworte: SOCIAL SCIENCE // Women's Studies, Rubrik: Soziologie, Seiten: 278, Informationen: HC gerader Rücken kaschiert, Gewicht: 586 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 09.08.2020
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