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Twitter Power 3.0: How to Dominate Your Market ...
9,95 € *
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Tweet your company to the top of the market with a tailored approach to Twitter. Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up-to-date information on trends in social media, branding, and competitive research. Listeners will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand-new case studies, user profiles, features, and images, helping listeners create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: It most definitely is important! Twitter has grown up. It's now a public company worth over $30 billion, and it means business. Twitter has changed over time but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice. 1. Language: English. Narrator: Joel Comm, Dave Taylor. Audio sample: http://samples.audible.de/bk/acx0/038365/bk_acx0_038365_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 09.08.2020
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The School Leader's Guide to Social Media
28,49 € *
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The School Leader's Guide to Social Media ab 28.49 EURO

Anbieter: ebook.de
Stand: 09.08.2020
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Management vs. Employees
29,95 € *
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This book provides corporate leaders a roadmap for bridging the hierarchical gaps between management and employees to gain company-wide acceptance of transformative strategic initiatives. Serial entrepreneur Hayes Drumwright demonstrates how to take responsibility for uncovering and fusing the inspiration potential at all levels of your organization and neutralizing the culture of fear and apathy that corrodes the team and organizational commitments of your employees.Why is there a divide between management and the employees they lead? Why does each group have such an incredibly hard time understanding each other? Why do over 70% of corporate initiatives fail? It isn't because of a lack of communication from the top. And talking louder clearly isn't going to fix it.In Management vs Employees , Hayes Drumwright attacks a problem that has plagued companies for years. How do we bridge the power gap between management and employees in a way that inspires both to engage?Having bootstrapped many businesses in various industries, Drumwright covers the mindset and methodologies leaders must utilize at all levels in organizations to close the gap on apathy and entitlement in order to create an engaged workforce that can scale companies organically.Using stories from both perspectives and multiple company engagements you will learn how to build trust, gather input, distribute accountability, and make those you lead feel like an accomplice in the leader's master plan."Hayes Drumwright is a world-class entrepreneur. And in this direct, provocative, and honest book, he describes both the path of his life and the route all of us can take to build something big. Along the way, he shows that a leader's ultimate job is not to shield people from risk, but to help them learn and grow."Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human"I believe a person who can turn a negative into a positive can never be defeated - this is brilliantly illustrated in Management vs Employees . Hayes Drumwright shares his stories of success, and, importantly, failure with a rare rawness that you will be grateful for again and again."Greg McKeown, New York Times bestselling author of Essentialism: The Disciplined Pursuit of LessWhat You'll LearnBetter implement change in today's over-complicated, over-structured enterpriseInspire the enterprise employee base to work with the same passion as the founders and executive team toward corporate successTraverse the often confusing array of new social media tools in order to better understand which tool is appropriate to which situation without creating more social noiseEnsure a 70% success rate for new initiatives instead of the current 70% failure rate critical to corporate productivity, profitability, and viability Who This Book Is For The audience is segmented into three separate categories, all of which are clearly addressed and weighed-in on in each chapter: executives, entrepreneurs, middle management.

Anbieter: Dodax
Stand: 09.08.2020
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On Earth as in Heaven
57,90 CHF *
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Over the past two decades, the world has witnessed alarming environmental degradation--climate change, the loss of biodiversity, and the pollution of natural resources--together with a failure to implement environmental policies and an ever-widening gap between rich and poor. During this same period, one religious leader has discerned the signs of the times and called people's attention to our dire ecological and social situation: His All Holiness Ecumenical Patriarch Bartholomew, the worldwide leader of the Orthodox Churches. As this new volume of his writings reveals, Patriarch Bartholomew has continually proclaimed the primacy of spiritual values in determining environmental ethics and action. For him, the predicament we face is not primarily ecological but in fact spiritual: The ultimate aim is to see all things in God, and God in all things. On Earth as in Heaven demonstrates just why His All Holiness has been dubbed the 'Green Patriarch' by former Vice President Al Gore (recipient of the Nobel Peace Prize for his environmental activism) and the media. This third and final volume of the spiritual leader's selected writings showcases his statements on environmental degradation, global warming, and climate change. It contains numerous speeches and interviews in various circumstances, including ecological symposia, academic seminars, and regional and international events, over the first twenty years of his ministry. This volume also encompasses a selection of pastoral letters and exhortations--ecclesiastical, ecumenical, and academic--by His All Holiness for occasions such as Easter and Christmas, honorary doctorates, and academic awards. On Earth as in Heaven is a rich collection, essential for religious scholars, those looking for a deeper understanding of Orthodox Christianity, and anyone concerned with the environmental and social issues we face today.

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
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Pugh, K: Sharing Hidden Know-How
59,90 CHF *
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To manage business operations - let alone innovate - amid frequent restructurings, outsourcings and retirements, leaders must quickly capitalize on hidden know-how (knowledge). That is, know-how that lives inside their organizations or networks - in the teams, processes and experts that comprise them. Yet, many organizations are coming up short in this race. Knowledge sharing and transfer have been reduced to reports, e-mails and tweets replacing vital personal interaction. The lack of meaningful conversation coupled with intense fragmentation across organizations and networks has left leaders floating in a sea of information and ideas without a map to channel insight into action. Sharing Hidden Know-How starts the conversation that allows organizations to take what they know to the bank. The 'how-to'/'how-act' guidebook unveils Knowledge Jam, a facilitated collaborative method for helping organizations rediscover the fundamental discipline of knowledge transfer - the conversation. Developed by Katrina Pugh, president of AlignConsulting, the proven process uses human interaction to capture unwritten insights, and more importantly to put them to work. Offering a step-by-step process and practical tools, Sharing Hidden Know-How will help any organization harness untapped knowledge to solve today's thorny problems: * Accelerating New Product Development and Market and Segment Innovations * Maximizing Combined Knowledge in Mergers Integrations, Restructurings, Off-shoring and Outsourcing * Overcoming Information Overload (Focus on Social Media) * Smoothing Executive Transitions and Succession Planning * Smoothing Team Transitions * Spreading Insight across Geographies and Network Partners * Tapping into Sales Insights The next generation of leadership effectiveness is about conversation and reflective facilitation, not just texts and tweets. Sharing Hidden Know-How makes the case for intentional, conversation-based leadership, and provides the practice model to pull it off. Viewed from above, this important book is itself a conversation between Kate Pugh's basic propositions and those of a diverse group of other thinkers, all woven into a unified whole. Viewed on the ground, it is an intellectual joyride, coherent, insightful, promisingly pragmatic, and with just the right measure of the personal to fully reveal a fruitful mind in motion. -- David Kantor, director, Kantor Institute; author, Reading the Room (Jossey-Bass, 2012) '[This] book addresses one of the time-honored problems in organizations: 'How do you get people with experience, solutions and knowledge to share them effectively with those who need those valuable assets?' Technology, we now know, is not the answer--human discussion is. [Pugh] tells you how to structure and facilitate these important conversations.' --Thomas H. Davenport, President's distinguished professor of IT and Management, Babson College; author of Analytics at Work and Thinking for a Living. 'In this innovative and useful book Kate Pugh shows how you can be a far better knowledge practitioner just by releasing the power of talking in your organization. A fine example of the new generation of knowledge books.' --Larry Prusak, author, Working Knowledge; visiting scholar, Marshall School of Business, University of Southern California; and senior knowledge advisor to World Bank and NASA '[This book] meets an urgent need within leadership practices: an effective conversational process for capturing and transferring deep smarts.' --Stephen Denning, author, The Leader's Guide to Radical Management and The Secret Language of Leadership 'Leaders have long known that the 'know-how' of experienced teams is key to their organizations' ability to achieve strategic goals. The challenge has always been to distill this wisdom and deploy it in a way that maximizes and accelerates its impact on organizational effectiveness. [This book] provides a practical approach to addressing this challenge, and, in so doing, improves competitiveness.' --Paul Lucidi, chief information officer, Insulet Corporation 'A fantastic replacement for the long dormant and never used lessons-learned repository! This book provides well documented and effective tools for really learning from your

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
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Twitter Power 3.0
28,90 CHF *
zzgl. 3,50 CHF Versand

Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. * Understand how Twitter differs from other social media platforms * Build a savvy Twitter strategy as part of a broader social media plan * Create viral content that effortlessly spreads your message and gains you huge numbers of followers * Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
Zum Angebot
Twitter Power 3.0
14,00 CHF *
ggf. zzgl. Versand

Tweet your company to the top of the market with a tailoredapproach to Twitter Twitter Power 3.0 is the newly updated guide that showssmart businesses and entrepreneurs how to use Twitter to theiradvantage. This book is the best business leader's guide toTwitter, with the most up to date information on trends in socialmedia, branding, and competitive research. Readers will learn thatviral content doesn't happen by accident, why videos and photos arecrucial to engagement, and how to measure the success of a Twitterstrategy using specific and accurate metrics. This new editioncontains brand new case studies, user profiles, features, andimages, helping readers create a stronger overall Twitter strategywhether they're already engaged or just wondering if Twitter'simportant for their business future. Tip: it most definitely isimportant! Twitter has grown up. It's now a public company, worth over $30billion, and it means business. Twitter has changed over time, butremains a crucial tool for business branding and a key place toengage with customers and build long-term client relationships.This book demonstrates how Twitter can play an important role inbusiness growth, 140 characters at a time. * Understand how Twitter differs from other social mediaplatforms * Build a savvy Twitter strategy as part of a broader socialmedia plan * Create viral content that effortlessly spreads your message andgains you huge numbers of followers * Learn which metrics matter, and how to measure and trackthem Firms need to understand how Twitter is a vital element in anysocial media marketing, and craft strategies specific to each.Twitter Power 3.0 is the complete guide to Twitter forbusiness, with the latest information, proven techniques, andexpert advice.

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
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The IT Leader's Manual
5,00 CHF *
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Information technology is literally everywhere in our lives, at home and in the office. Rapid technological advances are allowing new entrants to disrupt well-established industries (Uber for instance); consumers' behaviours are shifting; digitisation is attracting cybercrimes; workforce and shareholders are demanding more than financial rewards and social media is creating as many opportunities as it spawns threats. That is enough to give your CEO nightmares! So there's no better time to be looking for a leading role in this volatile and dynamic market. THE IT LEADER'S MANUAL: A practical and personal framework for reaching the board and achieving success, is a book which is dedicated to seeing you realise your dream of making it to the very top in the corporate IT world of today. In an easy-to-follow writing style, the book sets out the following parts: 1. The problems the author sees with IT in most organisations. 2. A possible solution lying in a new kind of leader: the Neo Classic Leader. 3. How you the reader can become one of these Neo Classic Leaders, improve IT in your organisation and grow your career.

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
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Twitter Power 3.0
14,00 CHF *
ggf. zzgl. Versand

Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
Zum Angebot