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Regulating Social Media
118,95 € *
ggf. zzgl. Versand

Convergence, participatory culture, multimedia technologies, and social media platforms are creating new communicative opportunities that fundamentally influence citizenship and journalism. Social media present a staggering breadth of legal and ethical matters to consider. The limits and laws of free expression in this new media landscape are beginning to emerge both domestically and internationally, causing us to ask the following questions: How do we conceive of privacy? Should the law protect citizen journalists? How do social media affect ethical obligations of journalists and public relations professionals?These are just a few of the issues raised by the new social media landscape. Myriad standards of professional ethics command compliance in order for various media industries to function. Scholarly researchers of social media have not yet focused on the rights of expression and ethical obligations of the new media environment.This volume will address the scope and nature of this developing environment of expression with chapter topics ranging from privacy, cyber-bullying, and harassment to defamation, intellectual property rights, and online safety.

Anbieter: Dodax
Stand: 20.01.2020
Zum Angebot
Regulating Social Media
32,95 € *
ggf. zzgl. Versand

Convergence, participatory culture, multimedia technologies, and social media platforms are creating new communicative opportunities that fundamentally influence citizenship and journalism. Social media present a staggering breadth of legal and ethical matters to consider. The limits and laws of free expression in this new media landscape are beginning to emerge both domestically and internationally, causing us to ask the following questions: How do we conceive of privacy? Should the law protect citizen journalists? How do social media affect ethical obligations of journalists and public relations professionals?These are just a few of the issues raised by the new social media landscape. Myriad standards of professional ethics command compliance in order for various media industries to function. Scholarly researchers of social media have not yet focused on the rights of expression and ethical obligations of the new media environment.This volume will address the scope and nature of this developing environment of expression with chapter topics ranging from privacy, cyber-bullying, and harassment to defamation, intellectual property rights, and online safety.

Anbieter: Dodax
Stand: 20.01.2020
Zum Angebot
Regulating Social Media
33,95 € *
ggf. zzgl. Versand

Convergence, participatory culture, multimedia technologies, and social media platforms are creating new communicative opportunities that fundamentally influence citizenship and journalism. Social media present a staggering breadth of legal and ethical matters to consider. The limits and laws of free expression in this new media landscape are beginning to emerge both domestically and internationally, causing us to ask the following questions: How do we conceive of privacy? Should the law protect citizen journalists? How do social media affect ethical obligations of journalists and public relations professionals?These are just a few of the issues raised by the new social media landscape. Myriad standards of professional ethics command compliance in order for various media industries to function. Scholarly researchers of social media have not yet focused on the rights of expression and ethical obligations of the new media environment.This volume will address the scope and nature of this developing environment of expression with chapter topics ranging from privacy, cyber-bullying, and harassment to defamation, intellectual property rights, and online safety.

Anbieter: Dodax AT
Stand: 20.01.2020
Zum Angebot
Journalism and Social Media
79,98 € *
ggf. zzgl. Versand

This book offers a comprehensive investigation of the ways in which social media has affected change to the constitution of mainstream journalism. The volume does this in a unique way - by tracing the links between the different changes social media has brought to individual journalism practice, organisational processes and policies and institutional understandings of journalism. The role of social media platforms in the changing professional landscape of journalism is explored, both in terms of the changes that social media platforms have impacted on journalism, but also the way in which journalistic use of social media has impacted on particular uses of these platforms. Therefore, Journalism and Social Media is not simply a description of changed journalistic practices, but endeavours to encapsulate a complex and integrated techno-social relationship, incorporating both the individual practices of journalists, as well as the larger organisational and institutional changes that have occurred due to the increasing use of social media to investigate, present and disseminate news.

Anbieter: Dodax
Stand: 20.01.2020
Zum Angebot
Journalism and Social Media
79,98 € *
ggf. zzgl. Versand

This book offers a comprehensive investigation of the ways in which social media has affected change to the constitution of mainstream journalism. The volume does this in a unique way - by tracing the links between the different changes social media has brought to individual journalism practice, organisational processes and policies and institutional understandings of journalism. The role of social media platforms in the changing professional landscape of journalism is explored, both in terms of the changes that social media platforms have impacted on journalism, but also the way in which journalistic use of social media has impacted on particular uses of these platforms. Therefore, Journalism and Social Media is not simply a description of changed journalistic practices, but endeavours to encapsulate a complex and integrated techno-social relationship, incorporating both the individual practices of journalists, as well as the larger organisational and institutional changes that have occurred due to the increasing use of social media to investigate, present and disseminate news.

Anbieter: Dodax AT
Stand: 20.01.2020
Zum Angebot
Why Should Companies Invest in Social Media Mar...
34,98 € *
ggf. zzgl. Versand

Marketing has been greatly impacted by social media and internet developments. In the past decades a massive change within the disclosure landscape and the communication between companies and their stakeholders has taken place. In order to stay competitive on the market, companies have to identify the advantages and opportunities given by social media.Using various social media platforms, companies can benefit in different corporate areas, like marketing, public relations, human resources or customer services. Since every platform has its own goals and approaches a different target audience, the companies have to choose the most appropriate platforms and then develop a specific strategy.This book shows the motives for companies to invest in social media and clarifies complicated concepts. Furthermore, it evaluates various social media channels and their effectiveness as well as their return on investment measurements.

Anbieter: Dodax
Stand: 20.01.2020
Zum Angebot
Why Should Companies Invest in Social Media Mar...
34,98 € *
ggf. zzgl. Versand

Marketing has been greatly impacted by social media and internet developments. In the past decades a massive change within the disclosure landscape and the communication between companies and their stakeholders has taken place. In order to stay competitive on the market, companies have to identify the advantages and opportunities given by social media.Using various social media platforms, companies can benefit in different corporate areas, like marketing, public relations, human resources or customer services. Since every platform has its own goals and approaches a different target audience, the companies have to choose the most appropriate platforms and then develop a specific strategy.This book shows the motives for companies to invest in social media and clarifies complicated concepts. Furthermore, it evaluates various social media channels and their effectiveness as well as their return on investment measurements.

Anbieter: Dodax AT
Stand: 20.01.2020
Zum Angebot
Social Commerce
103,88 € *
ggf. zzgl. Versand

This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today's business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow's creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

Anbieter: Dodax AT
Stand: 20.01.2020
Zum Angebot
Social Commerce
101,37 € *
ggf. zzgl. Versand

This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today's business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow's creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

Anbieter: Dodax
Stand: 20.01.2020
Zum Angebot