Angebote zu "Issues" (3.664 Treffer)

Kategorien

Shops

Contemporary Issues in Social Media Marketing
50,10 € *
ggf. zzgl. Versand

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area. Topics include: - The consumer journey in a social media world - Social media and customer relationship management (CRM) - Social media marketing goals and objectives - Social media and recruitment - Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.

Anbieter: Dodax AT
Stand: 20.01.2020
Zum Angebot
Social Background, Mass Media Exposure and Awar...
74,90 € *
ggf. zzgl. Versand

The book is basically aimed at assessing the socio-background of the respondents, patterns of mass media exposure of the respondents, the relationship between the social background and awareness about gender issues among the respondents, the relationship between social background and mass media exposure of the respondents and degree of awareness about gender issues through mass media among the Post-Graduate students.The study is both qualitative and quantitative. It has been studied on a sample size of 450 respondents. The data has been analyzed with simple nominal scale, frequencies and percentage.The study revealed, though the respondents are from a good social background, are economically sound and have exposure to mass media such as newspaper and TV, still their level of awareness on gender issues is an average. The study has vital importance not only from the academic point of view but also from development policy point of view. The book would be useful in determining the possible impact of mass media on gender issues in the society.

Anbieter: Dodax
Stand: 20.01.2020
Zum Angebot
Social Background, Mass Media Exposure and Awar...
77,00 € *
ggf. zzgl. Versand

The book is basically aimed at assessing the socio-background of the respondents, patterns of mass media exposure of the respondents, the relationship between the social background and awareness about gender issues among the respondents, the relationship between social background and mass media exposure of the respondents and degree of awareness about gender issues through mass media among the Post-Graduate students.The study is both qualitative and quantitative. It has been studied on a sample size of 450 respondents. The data has been analyzed with simple nominal scale, frequencies and percentage.The study revealed, though the respondents are from a good social background, are economically sound and have exposure to mass media such as newspaper and TV, still their level of awareness on gender issues is an average. The study has vital importance not only from the academic point of view but also from development policy point of view. The book would be useful in determining the possible impact of mass media on gender issues in the society.

Anbieter: Dodax AT
Stand: 20.01.2020
Zum Angebot
Social Computing and Social Media. User Experie...
86,23 € *
ggf. zzgl. Versand

The two volumes set LNCS 10913-10914 of SCSM 2018 constitutes the proceedings of the 10th International Conference on Social Computing and Social Media, SCSM 2018, held as part of the International Conference on Human-Computer Interaction, HCII 2018, held in Las Vegas, NV, USA, in July 2018. The total of 1171 papers and 160 posters presented at the 14 colocated HCII 2018 conferences.The papers were carefully reviewed and selected from 4346 submissions. These papers which are organized in the following topical sections: social media user experience, individual and social behavior in Social Media, privavcy and ethical issues in Social Media, motivation and gamification in Social Media, social network analysis, and agents, models and algorithms in Social Media.

Anbieter: Dodax
Stand: 20.01.2020
Zum Angebot
Social Computing and Social Media. Technologies...
78,63 € *
ggf. zzgl. Versand

The two volumes set LNCS 10913-10914 of SCSM 2018 constitutes the proceedings of the 10th International Conference on Social Computing and Social Media, SCSM 2018, held as part of the International Conference on Human-Computer Interaction, HCII 2018, held in Las Vegas, NV, USA, in July 2018. The total of 1171 papers and 160 posters presented at the 14 colocated HCII 2018 conferences.The papers were carefully reviewed and selected from 4346 submissions. These papers which are organized in the following topical sections: social media user experience, individual and social behavior in Social Media, privavcy and ethical issues in Social Media, motivation and gamification in Social Media, social network analysis, and agents, models and algorithms in Social Media.

Anbieter: Dodax
Stand: 20.01.2020
Zum Angebot
Social Computing and Social Media. User Experie...
86,23 € *
ggf. zzgl. Versand

The two volumes set LNCS 10913-10914 of SCSM 2018 constitutes the proceedings of the 10th International Conference on Social Computing and Social Media, SCSM 2018, held as part of the International Conference on Human-Computer Interaction, HCII 2018, held in Las Vegas, NV, USA, in July 2018. The total of 1171 papers and 160 posters presented at the 14 colocated HCII 2018 conferences.The papers were carefully reviewed and selected from 4346 submissions. These papers which are organized in the following topical sections: social media user experience, individual and social behavior in Social Media, privavcy and ethical issues in Social Media, motivation and gamification in Social Media, social network analysis, and agents, models and algorithms in Social Media.

Anbieter: Dodax AT
Stand: 20.01.2020
Zum Angebot
Social Computing and Social Media. Technologies...
78,63 € *
ggf. zzgl. Versand

The two volumes set LNCS 10913-10914 of SCSM 2018 constitutes the proceedings of the 10th International Conference on Social Computing and Social Media, SCSM 2018, held as part of the International Conference on Human-Computer Interaction, HCII 2018, held in Las Vegas, NV, USA, in July 2018. The total of 1171 papers and 160 posters presented at the 14 colocated HCII 2018 conferences.The papers were carefully reviewed and selected from 4346 submissions. These papers which are organized in the following topical sections: social media user experience, individual and social behavior in Social Media, privavcy and ethical issues in Social Media, motivation and gamification in Social Media, social network analysis, and agents, models and algorithms in Social Media.

Anbieter: Dodax AT
Stand: 20.01.2020
Zum Angebot
Social Media Processing
62,05 € *
ggf. zzgl. Versand

This book constitutes the thoroughly refereed papers of the 4th National Conference of Social Media Processing, SMP 2015, held in Guangzhou, China, in November 2015.The 14 revised full papers and 9 short papers presented were carefully reviewed and selected from 105 submissions. The papers address issues such as: mining social media and applications, natural language processing, data mining, information retrieval, emergent social media processing problems.

Anbieter: Dodax
Stand: 20.01.2020
Zum Angebot
Social Media Audit
53,45 € *
ggf. zzgl. Versand

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

Anbieter: Dodax
Stand: 20.01.2020
Zum Angebot