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Human Resource Management, Global Edition (eBoo...
34,95 € *
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For courses in Management. Modern Human Resources: Technology, Social Media, and ManagementHuman Resource Management provides students with the daily tools and skills they need to function as successful managers--in both human resources and business in general. With a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologies and social media platforms such as LinkedIn and cloud computing. The Fifteenth Edition focuses on the positive impacts technology has had on the HR field. The ability to vet potential employees on the Internet shifts more HR responsibilities to managers, leaving HR departments with more time to carry out strategic, long-term endeavors for boosting employee performance and engagement. With a heavy focus on emerging industry trends, the text prepares students with everything they need to be successful managers and HR personnel in the 21st century. MyManagementLab® not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Anbieter: buecher
Stand: 05.04.2020
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Human Resource Management, Global Edition (eBoo...
34,95 € *
ggf. zzgl. Versand

For courses in Management. Modern Human Resources: Technology, Social Media, and ManagementHuman Resource Management provides students with the daily tools and skills they need to function as successful managers--in both human resources and business in general. With a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologies and social media platforms such as LinkedIn and cloud computing. The Fifteenth Edition focuses on the positive impacts technology has had on the HR field. The ability to vet potential employees on the Internet shifts more HR responsibilities to managers, leaving HR departments with more time to carry out strategic, long-term endeavors for boosting employee performance and engagement. With a heavy focus on emerging industry trends, the text prepares students with everything they need to be successful managers and HR personnel in the 21st century. MyManagementLab® not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Anbieter: buecher
Stand: 05.04.2020
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Self Publishing to Make Money: What You Need to...
9,95 € *
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Part guide, part rant, this audiobook will shake you into facing the realities of self-publishing to make money. Dr. Heidi Thorne, MBA/DBA, shares her no-nonsense, no-hype insights and observations from her career in publishing as both an editor and author, bolstered by survey research data she’s collected from real self-published authors just like you.  Annoyed by the outrageous “you can do it, too” promises of making big money from books that litter the internet, Heidi knew it was time to show budding authors what they could really face on the self-publishing path. She also knew that there were many frustrated self-published authors who were looking for explanations as to why they were struggling. So wherever you are on your journey, you’ll discover:  Defining what "making money" means for you. What self-published authors really make. How to estimate how many people will initially buy your book. Why it's so hard to sell self-published books (or any books!).Does your choice of self-publishing platform affect your income? Why printing and selling your book on your own isn't a good idea. Why your book cover isn't a "big" deal. What ISBN numbers are and how they can affect your book's sales. How self-publishing could cost you your life savings. Understanding the difference between book "advertising" and "promotion". Learn where and how books are marketed and sold. Using social media and social media advertising for books. An alternative to investing in a domain name and website for your book. Getting more visibility for your book on Amazon. Book advertising and promotions available on Amazon. What self-published authors really want besides money. "Best seller" games you shouldn't play and won't win.  The resources for this audiobook, with links to helpful companion resources 1. Language: English. Narrator: Heidi Thorne. Audio sample: http://samples.audible.de/bk/acx0/145994/bk_acx0_145994_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 05.04.2020
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Marketing
51,99 € *
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For undergraduate courses on the principles of marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value - creating it and capturing it - drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Pearson Pearson MyLab Marketing is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Anbieter: buecher
Stand: 05.04.2020
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Information Systems Today: Managing the Digital...
48,99 € *
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For undergraduate courses in management information systems A modern, case study-based exploration of Management Information Systems. Information Systems Today: Managing in a Digital World opens each chapter with a case study so students can quickly understand how and why information systems are essential in today's evolving business landscape. The authors selected cases that highlight real-world companies, technologies, and issues that illuminate the chapter topics. Aligning major concepts with the latest trends, the Eighth Edition explores how the rise of mobile computing, cloud computing, social media, the Internet of Things, and Big Data affect information systems. Valacich and Schneider continue to use real-world examples to further illustrate key points and help students retain valuable insights.MyLab(TM) MIS not included. Students, if MyLab MIS is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab MIS should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab MIS is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts

Anbieter: buecher
Stand: 05.04.2020
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Marketing
51,99 € *
ggf. zzgl. Versand

For undergraduate courses on the principles of marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value - creating it and capturing it - drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Pearson Pearson MyLab Marketing is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Anbieter: buecher
Stand: 05.04.2020
Zum Angebot
Information Systems Today: Managing the Digital...
48,99 € *
ggf. zzgl. Versand

For undergraduate courses in management information systems A modern, case study-based exploration of Management Information Systems. Information Systems Today: Managing in a Digital World opens each chapter with a case study so students can quickly understand how and why information systems are essential in today's evolving business landscape. The authors selected cases that highlight real-world companies, technologies, and issues that illuminate the chapter topics. Aligning major concepts with the latest trends, the Eighth Edition explores how the rise of mobile computing, cloud computing, social media, the Internet of Things, and Big Data affect information systems. Valacich and Schneider continue to use real-world examples to further illustrate key points and help students retain valuable insights.MyLab(TM) MIS not included. Students, if MyLab MIS is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab MIS should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab MIS is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts

Anbieter: buecher
Stand: 05.04.2020
Zum Angebot
Consumer Behavior: Buying, Having, and Being, G...
52,99 € *
ggf. zzgl. Versand

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as "Dadvertising,""Meerkating," and the "Digital Self" to maintain an edge in the fluid and evolving field of consumer behavior. Pearson MyLab Marketing(TM) not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Pearson MyLab Marketing is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Anbieter: buecher
Stand: 05.04.2020
Zum Angebot
Consumer Behavior: Buying, Having, and Being, G...
52,99 € *
ggf. zzgl. Versand

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as "Dadvertising,""Meerkating," and the "Digital Self" to maintain an edge in the fluid and evolving field of consumer behavior. Pearson MyLab Marketing(TM) not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Pearson MyLab Marketing is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Anbieter: buecher
Stand: 05.04.2020
Zum Angebot