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The Role of Social Media in Empowering the Invo...
37,00 € *
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The under-representation of the women in the field of Information Technology (IT) in Nigeria has been closely observed over the last decade. One of the facts is that social media have been widely and intensively used in Nigeria, which is an effective way to empower women in the IT sector. This book aimed to investigate the role of social media in empowering the involvement of women in information technology. In order to achieve the objective of this book, the author conducted a survey amongst the female students of Al-Qalam and Umaru Musa Yar'adua Universities and tried to find out how the use of social media is contributing to the involvement women in the IT sector.

Anbieter: Dodax AT
Stand: 18.01.2020
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User-Generated Content and ist Impact on Branding
54,69 € *
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The emergence of social media as one of the driving forces of consumers’ online experiences today also challenges our current understanding on marketing and brand management. The effects of brands’ social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth,  social media impacts consumers’ purchase decision process.

Anbieter: Dodax AT
Stand: 18.01.2020
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User-Generated Content and ist Impact on Branding
48,17 € *
ggf. zzgl. Versand

The emergence of social media as one of the driving forces of consumers’ online experiences today also challenges our current understanding on marketing and brand management. The effects of brands’ social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth,  social media impacts consumers’ purchase decision process.

Anbieter: Dodax
Stand: 18.01.2020
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Managing Social Media and Consumerism
68,98 € *
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Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Anbieter: Dodax AT
Stand: 18.01.2020
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Managing Social Media and Consumerism
68,98 € *
ggf. zzgl. Versand

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Anbieter: Dodax
Stand: 18.01.2020
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Improvement of social media communication for f...
38,90 € *
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Social media is not a new term, not a trend or a new wave of communication. When it comes to business, majority of new start-ups and newly launched brands from the very beginning are based on power of social media. Although some companies still fight social networking era existence and keep investing their resources into traditional marketing means. Therefore this book solves a problem of a fashion brand which was launched for Latvian market 10 years ago. Research study in the book ascertains social technographical types of the target market, their level of involvement into fashion and patterns of their behavior on social media spaces. Statistically significant relationships are examined between fashion involvement and social media related variables. Therefore book offers communication plan for the whole year which includes suggestions for the content of the message, timing, budgeting and platforms to enter. Even though it is very difficult to predict success or failure when it comes to marketing, the final goal of communication plan generated is to increase brand awareness and involvement.

Anbieter: Dodax
Stand: 18.01.2020
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Improvement of social media communication for f...
40,00 € *
ggf. zzgl. Versand

Social media is not a new term, not a trend or a new wave of communication. When it comes to business, majority of new start-ups and newly launched brands from the very beginning are based on power of social media. Although some companies still fight social networking era existence and keep investing their resources into traditional marketing means. Therefore this book solves a problem of a fashion brand which was launched for Latvian market 10 years ago. Research study in the book ascertains social technographical types of the target market, their level of involvement into fashion and patterns of their behavior on social media spaces. Statistically significant relationships are examined between fashion involvement and social media related variables. Therefore book offers communication plan for the whole year which includes suggestions for the content of the message, timing, budgeting and platforms to enter. Even though it is very difficult to predict success or failure when it comes to marketing, the final goal of communication plan generated is to increase brand awareness and involvement.

Anbieter: Dodax AT
Stand: 18.01.2020
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College Media
84,95 € *
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College Media: Learning in Action is a unique resource for journalism educators and students, media advisors, student personnel administrators, and students at any level - undergraduate or graduate - interested in learning theory and practice. Sixteen original, scholarly and diverse chapters encompass a wide range of methodologies that detail how students involved in college media organizations have formative experiences in a variety of different forms of publication and electronic media broadcasting. In part, the volume is assembled to help students and educators alike justify their practice and involvement at a time of change when new forms of social media, pressure to quantify learning outcomes, and budget issues in higher education are reshaping the undergraduate media landscape. This volume offers insight into how many journalism and media professionals began their careers and in doing so affirms the value of learning through direct experience and involvement.

Anbieter: Dodax AT
Stand: 18.01.2020
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Influence 2.0: How Social Media WOM Influences You
48,90 € *
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Social media has emerged as one of the biggest phenomenon in the world of communication and marketing. Billions of people are using different social media websites on a daily basis. Consumers also refer to reviews of products and services on social media before making purchase decisions. This book investigates how consumers get influenced by the reviews that they read on social media. Based on extant literature a conceptual model of social media WOM is presented and then the research hypotheses are empirically validated using experiments. Role of source credibility, social media website, product knowledge and involvement level are also explored in this context.

Anbieter: Dodax
Stand: 18.01.2020
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