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Social Media: driver for sustainable food consu...
50,40 € *
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Social media is a phenomenon that everybody uses, that has an enormous effect on our current daily life, but that is relatively unknown in the world of academic research. This research explores the possibilities of social media for the stimulation of sustainable food consumption, as this type of consumption will become inevitable in the future. The global population will grow to over nine billion people in 2050, which demands immediate action in order to feed the entire population in the future. Social media has become one of the most important factors in people's daily lifes in Western societies, also when looking at social influence. This research focused on the possibilities of the online platforms to assist in stimulating sustainable food consumption and derived eleven features of social media. These features were linked to ten different consumer behaviour theories in order to scientifically explain the possibilities of social media, which were then applied to sustainable food consumption. This research can be seen as a first step into a detailed investigation of the usefulness of social media concerning social influence.

Anbieter: Dodax AT
Stand: 18.01.2020
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Risk in The New York Times (1987-2014)
53,20 € *
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This book investigates to what extent claims of common social science risk theories such as risk society, governmentality, risk and culture, risk colonisation and culture of fear are reflected in linguistic changes in print news media. The authors provide a corpus-based investigation of risk words in The New York Times (1987-2014) and a case study of the health domain.The book presents results from an interdisciplinary enterprise which combines sociological risk theories with a systematic functional theory of language to conduct an empirical analysis of linguistic patterns and social change. It will be of interest to students and scholars interested in corpus linguistics and digital humanities, and social scientists looking for new research strategies to examine long term social change.

Anbieter: Dodax
Stand: 18.01.2020
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Customer Co-Design
87,99 € *
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Stefan R. Thallmaier's investigation enables mass customization businesses to better understand how co-design increases customers' value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers' value perception in the different stages of the co-design process. The research shows that customers' value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

Anbieter: Dodax AT
Stand: 18.01.2020
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Customer Co-Design
85,59 € *
ggf. zzgl. Versand

Stefan R. Thallmaier's investigation enables mass customization businesses to better understand how co-design increases customers' value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers' value perception in the different stages of the co-design process. The research shows that customers' value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

Anbieter: Dodax
Stand: 18.01.2020
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Urban Bicycling and Sustainability
49,00 € *
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Over the last few years, sustainability has become an integral part of city policies across the world and is being addressed in many fields, including urban and transport planning. As will be shown in this book there is an interlinkage between urban bicycling and sustainability. Nevertheless, certain factors can hinder the level of bicycling in the city, and this can have a negative effect to city's sustainability agenda. These possible factors will be introduced in this book and these are applied to the city of Tampere, Finland. The most important method when finding out the factors affecting urban bicycling in Tampere is social media. As a method, social media is rather new, thus deeper investigation for the use of it as a potential method is in order. This book could help planners and city officials to better acknowledge the potentials of social media in planning process, or anyone else who may be considering utilizing social media with its potentials.

Anbieter: Dodax
Stand: 18.01.2020
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Urban Bicycling and Sustainability
50,40 € *
ggf. zzgl. Versand

Over the last few years, sustainability has become an integral part of city policies across the world and is being addressed in many fields, including urban and transport planning. As will be shown in this book there is an interlinkage between urban bicycling and sustainability. Nevertheless, certain factors can hinder the level of bicycling in the city, and this can have a negative effect to city's sustainability agenda. These possible factors will be introduced in this book and these are applied to the city of Tampere, Finland. The most important method when finding out the factors affecting urban bicycling in Tampere is social media. As a method, social media is rather new, thus deeper investigation for the use of it as a potential method is in order. This book could help planners and city officials to better acknowledge the potentials of social media in planning process, or anyone else who may be considering utilizing social media with its potentials.

Anbieter: Dodax AT
Stand: 18.01.2020
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Study of Value Perception (Facebook V/S Print M...
35,90 € *
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The purpose of this paper is to compare customer's perceptions of the value of advertising on social network sites (SNSs) to their perceptions of the value of Print media advertising. Data was collected through questionnaire from a sample of 235 and was analyzed using SPSS. The analysis indicated that Ducoffe's Ad Value model does provide a good fit for assessing advertising value in social media and print media. The respondents assessed ad value on the basis of Entertainment and informativeness(higher for social media). In examining the relative importance of each component of Ducoffe's model, it is clear that Entertainment and Informativeness play key roles in assessing advertising value for both traditional (Print media) and non-traditional media (SNSs). If practitioners seek to interact via SNSs with young consumers they should focus on providing entertaining content in a format that makes brand engagement seamless while not impeding goals. This investigation provides the impetus for future research about consumers' perceptions of advertising value across all SNSs, in comparison to their traditional counterparts.

Anbieter: Dodax
Stand: 18.01.2020
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Study of Value Perception (Facebook V/S Print M...
37,00 € *
ggf. zzgl. Versand

The purpose of this paper is to compare customer's perceptions of the value of advertising on social network sites (SNSs) to their perceptions of the value of Print media advertising. Data was collected through questionnaire from a sample of 235 and was analyzed using SPSS. The analysis indicated that Ducoffe's Ad Value model does provide a good fit for assessing advertising value in social media and print media. The respondents assessed ad value on the basis of Entertainment and informativeness(higher for social media). In examining the relative importance of each component of Ducoffe's model, it is clear that Entertainment and Informativeness play key roles in assessing advertising value for both traditional (Print media) and non-traditional media (SNSs). If practitioners seek to interact via SNSs with young consumers they should focus on providing entertaining content in a format that makes brand engagement seamless while not impeding goals. This investigation provides the impetus for future research about consumers' perceptions of advertising value across all SNSs, in comparison to their traditional counterparts.

Anbieter: Dodax AT
Stand: 18.01.2020
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Online Collective Action
80,98 € *
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This work addresses the gap in the current collective action literature exposed by the new Information and Communication Technologies (ICTs) landscape by bringing together qualitative and quantitative studies from computational and social sciences. The book offers a rigorous and systematic investigation of both methodological and theoretical underpinnings and, thus, collectively promotes a symbiotic and synergistic advancement of the multiple interconnected disciplines in studying online collective actions. More specifically, the book is intended to illuminate several fundamental and powerful yet theoretically undeveloped and largely unexplored aspects of collective action in the participatory media (e.g., social media). Through in-depth exploration of relevant concepts, theories, methodologies, applications, and case studies, the reader will gain an advanced understanding of collective action with the advent of the new generation of ICTs enabled by social media and the Internet. The developed theories will be valuable and comprehensive references for those interested in examining the role of ICTs not only in collective action but also in decision and policy making, understanding the dynamics of interaction, collaboration, cooperation, communication, as well as information flow and propagation, and social network research for years to come. Further, the book also serves as an extensive repository of data sets and tools that can be used by researchers leading to a deeper and more fundamental understanding of the dynamics of the crowd in online collective actions.

Anbieter: Dodax AT
Stand: 18.01.2020
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