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Das Ingredient Branding von Intel und IBM. Eine...
15,50 € *
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Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,3, Westfälische Wilhelms-Universität Münster (Institut für Genossenschaftswesen), Veranstaltung: Unternehmenskooperation: Aktuelle Fälle, Sprache: Deutsch, Abstract: Mit zunehmender Produktkomplexität einerseits und globalisierungsbedingt immer härter werdendem Wettbewerb andererseits, ist es für Unternehmen wichtiger denn je, sich durch Wettbewerbsvorteile von der Konkurrenz zu differenzieren. Mit dem markenpolitischem Instrument Ingredient Branding ergibt sich für Produzenten von Vorprodukten die Möglichkeit, für das Endprodukt wesentliche Komponenten in die Kaufentscheidung des Endverbrauchers einfließen zu lassen.Eines der erfolgreichsten Beispiele für die Umsetzung einer Ingredient Branding Strategie ist der Mikroprozessor-Hersteller Intel. Durch die Werbekampagne "Intel Inside" ist das Unternehmen in den Neunzigerjahren zum weltweiten Marktführer für Mikroprozessoren aufgestiegen und gehört, seit Einführung des Rankings der "Best Global Brands" durch Interbrand im Jahre 2001, stets zu den zehn wertvollsten Marken.Bei diesem Erfolg spielt vor allem die Kooperation mit renommierten Computer-Herstellern wie IBM eine große Rolle, auf deren Rücken es Intel zu großer Bekanntheit geschafft hat. Zwar haben auch die Computer-Hersteller von der Kooperation profitiert, es lassen sich allerdings auch Abhängigkeiten von dem Ingredient-Hersteller feststellen, die mit der Zusammenarbeit einhergehen.

Anbieter: Dodax AT
Stand: 20.01.2020
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Microsoft Surface Go LTE 8Gb/128Gb
876,12 € *
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Schnell, effizient und leistungsstark. Das neue Surface Go mit Intel®-Prozessor bietet Leistung für Ihre gewohnte Software wie Office, Social-Media-Apps, Netflix oder Spotify mit bis zu 9 Stunden Akkulaufzeit(4). Dazu verfügt es über e

Anbieter: Rakuten
Stand: 20.01.2020
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Security-Enriched Urban Computing and Smart Grid
142,99 € *
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Security-enriched urban computing and smart grids are areas that attracted many a- demic and industry professionals to research and develop. The goal of this conference was to bring together researchers from academia and industry as well as practitioners to share ideas, problems and solutions relating to the multifaceted aspects of urban computing and the smart grid. This conference includes the following special sessions: Signal Processing, Image Processing, Pattern Recognition and Communications (SIPC 2010), Networking, Fault-tolerance and Security For Distributed Computing Systems (NFSDCS 2010), Security Technology Application (STA 2010), Electric Transportation (ElecTrans 2010), Techniques of Bi-directional Power Computing in High Voltage Power Supply (TBPC 2010), Low Power IT and Applications (LPITA 2010), Computational Intel- gence and Soft Computing (CISC 2010), Distributed Computing and Sensor Networks (DCSN 2010), Advanced Fusion IT (AFIT 2010), Social Media and Social Netwo- ing (SMSN 2010), Software Engineering and Medical Information Engineering (SEMIE 2010), Human-Centered Advanced Research/Education (HuCARE 2010), Database Integrity and Security (DIS 2010), Ubiquitous IT Application (UITA 2010) and Smart Grid Applications (SGA 2010). We would like to express our gratitude to all of the authors of the submitted papers and to all attendees, for their contributions and participation. We believe in the need for continuing this undertaking in the future.

Anbieter: Dodax AT
Stand: 20.01.2020
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Security-Enriched Urban Computing and Smart Grid
139,09 € *
ggf. zzgl. Versand

Security-enriched urban computing and smart grids are areas that attracted many a- demic and industry professionals to research and develop. The goal of this conference was to bring together researchers from academia and industry as well as practitioners to share ideas, problems and solutions relating to the multifaceted aspects of urban computing and the smart grid. This conference includes the following special sessions: Signal Processing, Image Processing, Pattern Recognition and Communications (SIPC 2010), Networking, Fault-tolerance and Security For Distributed Computing Systems (NFSDCS 2010), Security Technology Application (STA 2010), Electric Transportation (ElecTrans 2010), Techniques of Bi-directional Power Computing in High Voltage Power Supply (TBPC 2010), Low Power IT and Applications (LPITA 2010), Computational Intel- gence and Soft Computing (CISC 2010), Distributed Computing and Sensor Networks (DCSN 2010), Advanced Fusion IT (AFIT 2010), Social Media and Social Netwo- ing (SMSN 2010), Software Engineering and Medical Information Engineering (SEMIE 2010), Human-Centered Advanced Research/Education (HuCARE 2010), Database Integrity and Security (DIS 2010), Ubiquitous IT Application (UITA 2010) and Smart Grid Applications (SGA 2010). We would like to express our gratitude to all of the authors of the submitted papers and to all attendees, for their contributions and participation. We believe in the need for continuing this undertaking in the future.

Anbieter: Dodax
Stand: 20.01.2020
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Aesthetic Labour
37,58 € *
ggf. zzgl. Versand

This volume approaches questions about gender and the politics of appearance from a new perspective by developing the notion of aesthetic labour. Bringing together feminist writing regarding the 'beauty myth' with recent scholarship about new forms of work, the book suggests that in this moment of ubiquitous photography, social media, and 360 degree surveillance, women are increasingly required to be 'aesthetic entrepreneurs', maintaining a constant state of vigilance about their appearance. The collection shows that this work is not just on the surface of bodies, but requires a transformation of subjectivity itself, characterised by notions of personal choice, risk-taking, self-management, and individual responsibility. The book includes analyses of online media, beauty service work, female genital cosmetic surgery, academic fashion, self-help literature and the seduction community, from a range of countries. Discussing beauty politics, postfeminism, neoliberalism, labour and subjectivity, the book will be of interest to scholars and students with an interest in Gender, Media Studies, Cultural Studies, Sociology, Social Psychology and Management Studies."This highly engaging, smart, and wide-ranging collection analyzes how, under the self-governing mandates of neoliberalism, the demands that girls and women regulate and control their bodies and appearance have escalated to new, unforgiving levels. A special strength of the book is its emphasis on the rise of 'aesthetic labour' as a global, transnational and ever-colonizing phenomenon that seeks to sweep up women of all races, ages and locales into its disciplinary grip. Highly recommended."-Susan J Douglas, University of Michigan, USAthe inherited responsibility that remains women's particular burden to manage."-Melissa Gregg, Intel Corporation, USA"This book incisively conceptualizes how neo-liberalist and postfeminist tendencies are ramping up pressures for glamour, aesthetic, fashion, and body work in the general public. In a moment when YouTube 'makeup how to' videos receive millions of hits, what to wear and how to wear it blogs clock massive followings, and staying 'on brand' is sold to us as the key to personal and financial success, 'aesthetic entrepreneurship' is bound to become a go-to concept for anyone seeking to understand the profound shifts shaping labor and life in the 21 st century."-Elizabeth Wissinger, City University of New York, USA

Anbieter: Dodax AT
Stand: 20.01.2020
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Microsoft Surface GO 25.4cm (10.0 Zoll) Windows...
597,23 € *
ggf. zzgl. Versand

Vielseitig, flexibel und ultramobil.Klein und mit 522 g leicht wie nie: unser neues 10”-Surface Go. Es ist vielseitig als Laptop und Tablet verwendbar und verfügt über einen verstellbaren Klappständer und eine schnelle Verbindung über WLAN. Kompatibel mit iPhones- und Android-Smartphones.• Unser bislang kleinstes und leichtestes Surface: Das neue 10”-Surface Go passt in jede Tasche.• Ein vielseitiger Partner für die Arbeit, Zuhause, die Familie und unterwegs: Surfen, Shoppen, E-Mails, Hausaufgaben und vieles mehr.• So flexibel wie Sie: Surface Go verbindet Laptop-Leistung mit Tablet-Mobilität.• Synchronisiert sich mit Ihren anderen Geräten: Auch iPhone und Android-Smartphones.• Unterwegs immer auf dem Laufenden sein: Das integrierte WLAN ermöglicht Ihnen von überall aus zu arbeiten.• Vom Laptop zum Desktop-PC: Surface Dock* ermöglicht den Anschluss von bis zu zwei externen Monitoren, die Sie wie bei einem herkömmlichen Desktop-PC auch freigeben können.* Surface Dock nicht im Lieferumfang enthaltenSchnell, effizient und leistungsstark.Das neue Surface Go mit Intel®-Prozessor bietet Leistung für Ihre gewohnte Software wie Office, Social-Media-Apps, Netflix oder Spotify mit bis zu 9 Stunden Akkulaufzeit. Dazu verfügt es über einen USB-C-Anschuss, einen MicroSD-Kartenleser sowie weitere Anschlüsse.• Starke Performance: Das neue Surface Go mit leistungsstarkem Intel® Prozessor

Anbieter: smdv.de
Stand: 20.01.2020
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Microsoft Surface Go 25.4cm (10.0 Zoll) Windows...
459,15 € *
ggf. zzgl. Versand

Vielseitig, flexibel und ultramobil.Klein und mit 522 g leicht wie nie: unser neues 10”-Surface Go. Es ist vielseitig als Laptop und Tablet verwendbar und verfügt über einen verstellbaren Klappständer und eine schnelle Verbindung über WLAN. Kompatibel mit iPhones- und Android-Smartphones.• Unser bislang kleinstes und leichtestes Surface: Das neue 10”-Surface Go passt in jede Tasche.• Ein vielseitiger Partner für die Arbeit, Zuhause, die Familie und unterwegs: Surfen, Shoppen, E-Mails, Hausaufgaben und vieles mehr.• So flexibel wie Sie: Surface Go verbindet Laptop-Leistung mit Tablet-Mobilität.• Synchronisiert sich mit Ihren anderen Geräten: Auch iPhone und Android-Smartphones.• Unterwegs immer auf dem Laufenden sein: Das integrierte WLAN ermöglicht Ihnen von überall aus zu arbeiten.• Vom Laptop zum Desktop-PC: Surface Dock* ermöglicht den Anschluss von bis zu zwei externen Monitoren, die Sie wie bei einem herkömmlichen Desktop-PC auch freigeben können.* Surface Dock nicht im Lieferumfang enthaltenSchnell, effizient und leistungsstark.Das neue Surface Go mit Intel®-Prozessor bietet Leistung für Ihre gewohnte Software wie Office, Social-Media-Apps, Netflix oder Spotify mit bis zu 9 Stunden Akkulaufzeit. Dazu verfügt es über einen USB-C-Anschuss, einen MicroSD-Kartenleser sowie weitere Anschlüsse.• Starke Performance: Das neue Surface Go mit leistungsstarkem Intel® Prozessor

Anbieter: smdv.de
Stand: 20.01.2020
Zum Angebot
Aesthetic Labour
99,00 € *
ggf. zzgl. Versand

This volume approaches questions about gender and the politics of appearance from a new perspective by developing the notion of aesthetic labour. Bringing together feminist writing regarding the 'beauty myth' with recent scholarship about new forms of work, the book suggests that in this moment of ubiquitous photography, social media, and 360 degree surveillance, women are increasingly required to be 'aesthetic entrepreneurs', maintaining a constant state of vigilance about their appearance. The collection shows that this work is not just on the surface of bodies, but requires a transformation of subjectivity itself, characterised by notions of personal choice, risk-taking, self-management, and individual responsibility. The book includes analyses of online media, beauty service work, female genital cosmetic surgery, academic fashion, self-help literature and the seduction community, from a range of countries.Discussing beauty politics, postfeminism, neoliberalism, labour and subjectivity, the book will be of interest to scholars and students with an interest in Gender, Media Studies, Cultural Studies, Sociology, Social Psychology and Management Studies."This highly engaging, smart, and wide-ranging collection analyzes how, under the self-governing mandates of neoliberalism, the demands that girls and women regulate and control their bodies and appearance have escalated to new, unforgiving levels. A special strength of the book is its emphasis on the rise of 'aesthetic labour' as a global, transnational and ever-colonizing phenomenon that seeks to sweep up women of all races, ages and locales into its disciplinary grip. Highly recommended."-Susan J Douglas, University of Michigan, USAthe inherited responsibility that remains women's particular burden to manage."-Melissa Gregg, Intel Corporation, USA"This book incisively conceptualizes how neo-liberalist and postfeminist tendencies are ramping up pressures for glamour, aesthetic, fashion, and body work in the general public. In a moment when YouTube 'makeup how to' videos receive millions of hits, what to wear and how to wear it blogs clock massive followings, and staying 'on brand' is sold to us as the key to personal and financial success, 'aesthetic entrepreneurship' is bound to become a go-to concept for anyone seeking to understand the profound shifts shaping labor and life in the 21 st century."-Elizabeth Wissinger, City University of New York, USA

Anbieter: Dodax AT
Stand: 20.01.2020
Zum Angebot
Aesthetic Labour
37,58 € *
ggf. zzgl. Versand

This volume approaches questions about gender and the politics of appearance from a new perspective by developing the notion of aesthetic labour. Bringing together feminist writing regarding the 'beauty myth' with recent scholarship about new forms of work, the book suggests that in this moment of ubiquitous photography, social media, and 360 degree surveillance, women are increasingly required to be 'aesthetic entrepreneurs', maintaining a constant state of vigilance about their appearance. The collection shows that this work is not just on the surface of bodies, but requires a transformation of subjectivity itself, characterised by notions of personal choice, risk-taking, self-management, and individual responsibility. The book includes analyses of online media, beauty service work, female genital cosmetic surgery, academic fashion, self-help literature and the seduction community, from a range of countries. Discussing beauty politics, postfeminism, neoliberalism, labour and subjectivity, the book will be of interest to scholars and students with an interest in Gender, Media Studies, Cultural Studies, Sociology, Social Psychology and Management Studies."This highly engaging, smart, and wide-ranging collection analyzes how, under the self-governing mandates of neoliberalism, the demands that girls and women regulate and control their bodies and appearance have escalated to new, unforgiving levels. A special strength of the book is its emphasis on the rise of 'aesthetic labour' as a global, transnational and ever-colonizing phenomenon that seeks to sweep up women of all races, ages and locales into its disciplinary grip. Highly recommended."-Susan J Douglas, University of Michigan, USAthe inherited responsibility that remains women's particular burden to manage."-Melissa Gregg, Intel Corporation, USA"This book incisively conceptualizes how neo-liberalist and postfeminist tendencies are ramping up pressures for glamour, aesthetic, fashion, and body work in the general public. In a moment when YouTube 'makeup how to' videos receive millions of hits, what to wear and how to wear it blogs clock massive followings, and staying 'on brand' is sold to us as the key to personal and financial success, 'aesthetic entrepreneurship' is bound to become a go-to concept for anyone seeking to understand the profound shifts shaping labor and life in the 21 st century."-Elizabeth Wissinger, City University of New York, USA

Anbieter: Dodax
Stand: 20.01.2020
Zum Angebot