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Social Media Explained: Untangling the World's ...
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The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you! Mark Schaefer, author of the best-selling books The Content Code, Return on Influence, and The Tao of Twitter, unravels the most misunderstood and confusing business trend in this fun and jam-packed book. Narrated by the author, Social Media Explained explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social-media initiative! This is the must-have guide for understanding the sociological and psychological drivers that make social-media marketing work. You will learn: The five fundamental social-media strategies The six questions that lead you to a social-media strategy Key ideas on resources, measurement, and deployment Answers to the toughest questions about social-media marketing Highlights of the major social-media platforms 1. Language: English. Narrator: Mark W. Schaefer. Audio sample: http://samples.audible.de/bk/acx0/035710/bk_acx0_035710_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 27.09.2020
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33 Million People in the Room: How to Create, I...
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Social networks are no fad. They're a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks - and how you can, too.Powell's wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in online social networking.Drawing on the latest research, Powell connects the dots, uncovering the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative - from planning through measurement, and beyond. 1. Language: English. Narrator: Eileen Stevens. Audio sample: http://samples.audible.de/bk/adbl/001490/bk_adbl_001490_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 27.09.2020
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How Change Happens: Why Some Social Movements S...
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Discover how those who change the world do so with this thoughtful and timely book  Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s - tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that seem to have fizzled, like Occupy Wall Street, and those that continue to struggle, like gun violence prevention and carbon emissions reduction. And it explores implications for movements that are newly emerging, like Black Lives Matter. By comparing successful social change campaigns to the rest, How Change Happens reveals powerful lessons for change makers who seek to impact society and the planet for the better in the 21st century.  Author Leslie Crutchfield is a writer, lecturer, social impact advisor, and leading authority on scaling social innovation. She is Executive Director of the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business, and co-author of two previous books, Forces for Good and Do More than Give. She serves as a senior advisor with FSG, the global social impact consulting firm. She is frequently invited to speak at nonprofit, philanthropic, and corporate events, and has appeared on shows such as ABC News Now and NPR, among others. She is an active media contributor, with pieces appearing in The Washington Post, Fortune.com, CNN/Money and Harvard Business Review.com.  Whatever cause inspires you, advance it by applying the must-listen advice in How Change Happens - whether you lead a social change effort, or if you’re tired of 1. Language: English. Narrator: Hillary Huber. Audio sample: http://samples.audible.de/bk/adbl/033685/bk_adbl_033685_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 27.09.2020
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Crowdsourcing for Filmmakers: Indie Film and th...
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Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise?In Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd, Richard Botto explains how to put crowdsourcing to use for your creative project, using social media, networking, branding, crowdfunding, and an understanding of your audience to build effective crowdsourcing campaigns, sourcing everything from film equipment to shooting locations.Botto covers all aspects of crowdsourcing: how to create the message of your brand, project, or initiative; how to mold, shape, and adjust it based on mass response; how to broadcast a message to a targeted group and engage those with similar likes, beliefs, or interests; and finally, how to cultivate those relationships to the point where the message is no longer put forth solely by you, but carried and broadcasted by those who have responded to it.Using a wealth of case studies and practical know-how based on his years of experience in the industry and as founder of Stage 32 - the largest crowdsourced platform for film creatives - Richard Botto presents a comprehensive and hands-on guide to crowdsourcing creatively and expertly putting your audience to work on your behalf. 1. Language: English. Narrator: Richard Botto. Audio sample: http://samples.audible.de/bk/acx0/141021/bk_acx0_141021_sample.mp3. Digital audiobook in aax.

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Stand: 27.09.2020
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Radical Islamic Terrorism in America Today , Hö...
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Today's radical Islamist terrorist could be just a breath away from you now: a fellow student, a fellow employee or even the soldier in the next bunk. Americans today are facing an alarming new terrorist threat: "self-radicalized" terrorists. Unlike previous "sleepers" like the 9/11 hijackers who infiltrated the United States from abroad, this new breed of "self-radicalized" terrorists come from within. Many are natural-born Americans or immigrants to the US who over time radicalized themselves through radical Islamist Internet propaganda and undertook terrorist action on their own initiative with little or no guidance from overseas terrorist groups. Unpredictable and often disguised in their previous identity as loyal American university students, government employees, or even members of the US military, this new "franchise style" of terrorist is difficult to detect. RJ Parker documents in a single volume some of the prominent and frightening recent cases of self-radicalized terrorist strikes in the United States. This book provides a clinical review of: San Bernardino shootings in California The Boston Marathon bombings Fort Hood shootings Sniper attacks in Washington, D.C. Saint-Jean-sur-Richelieu attack, Canada Parliament Hill shooting, Canada Radicalization Islam versus the West Islamic terrorism Influence of ISIS Self-radicalization recruiting through social media 1. Language: English. Narrator: Don Kline. Audio sample: http://samples.audible.de/bk/acx0/062713/bk_acx0_062713_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 27.09.2020
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Facebook Marketing: How to Use Facebook to Mast...
9,95 € *
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Facebook: The Most Powerful Internet Marketing Tool of the 21st Century A colossal entity with almost one billion daily users interacting with each other and checking their newsfeeds for updates about the world - any smart digital entrepreneur will recognize the utmost importance of effectively using Facebook, the most powerful form of social media, to their advantage. Though it might first appear as a friendly, simple tool for modern social interaction, Facebook is undoubtedly one of the most complex marketing forms of the current age. If you simply sit on the knowledge of established techniques without taking the initiative to keep your knowledge fresh, then you will soon find yourself a Facebook novice once more. Facebook Marketing is your comprehensive, must-have guide on how master the complex labyrinth of Facebook to optimize your Internet marketing efforts and yield the greatest results for your product or business. Gain an in-depth understanding of: Organic vs. inorganic content Facebook reach & Facebook boost system, promoted posts, & native advertising Simple FB strategies to reach maximum traffic Current EdgeRank developments Structure of a campaign advertising system: affinity, weight, & time decay Facebook insights - metrics & pages to watch Advanced Facebook strategIes: FB conversion pixel, FB custom audience pixel, FB retargeting, FB conversion testing, & FB conversion lift tests Eight most recent Facebook advances & the importance of staying current Find Facebook's free 34-part marketing e-learning course Where to access the latest FB news & updates FB profile development, ads manager apps, powerful complementing marketing options Dozens of proven, insider FB tips Most complex Facebook marketing algorithims Bonus top Facebook resources /l 1. Language: English. Narrator: Paul Cartwright. Audio sample: http://samples.audible.de/bk/acx0/048389/bk_acx0_048389_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 27.09.2020
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B2B Digital Marketing (eBook, PDF)
9,95 € *
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The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there's a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You'll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you're a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits-starting today! You'll Learn How To: . Define realistic, measurable goals for your B2B digital marketing initiative . Segment your audience and identify the best digital platforms and vehicles for connecting with them . Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty . Create a flexible, actionable B2B digital marketing plan . Design a website that helps B2B buyers quickly find exactly what they need . Optimize your site for today's search engines and today's customers . Use tailored, targeted email to reach more customers and prospects at lower cost . Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants . Drive real value from Facebook, LinkedIn, Google+, and Twitter . Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot's Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller's books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.

Anbieter: buecher
Stand: 27.09.2020
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B2B Digital Marketing (eBook, PDF)
9,95 € *
ggf. zzgl. Versand

The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there's a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You'll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you're a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits-starting today! You'll Learn How To: . Define realistic, measurable goals for your B2B digital marketing initiative . Segment your audience and identify the best digital platforms and vehicles for connecting with them . Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty . Create a flexible, actionable B2B digital marketing plan . Design a website that helps B2B buyers quickly find exactly what they need . Optimize your site for today's search engines and today's customers . Use tailored, targeted email to reach more customers and prospects at lower cost . Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants . Drive real value from Facebook, LinkedIn, Google+, and Twitter . Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot's Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller's books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.

Anbieter: buecher
Stand: 27.09.2020
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#TunWirWas
10,00 € *
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Martin Speer und Vincent-Immanuel Herr (Herr & Speer) sind bekannte Aktivisten, die #FreeInterrail und #EsIstZeit initiiert haben. Mit ihrem Buch wollen sie die Millenials und die Generation Y dazu bewegen, sich für Demokratie und die Gesellschaft einzusetzen. Herr und Speer erklären in einfachen Handlungsanweisungen, wie jeder und jede schnell anfangen kann, etwas zu tun.Die Wahlbeteiligung der jungen Menschen zwischen 18 und 30 sinkt, das gefährdet die Demokratie. Den Klimawandel können wir kaum bremsen, wenn nicht auch die Jungen Verantwortung übernehmen. Fakt ist: Die Millenials bringen sich noch nicht genug ein. Das politische Engagement der Generation Y ist definitiv ausbaufähig. Die beiden Polit-Aktivisten Herr und Speer wissen, wie man die Social Media nutzt, um sich Gehör zu verschaffen und Demokratie mitzugestalten. Über Hashtags Missstände anprangern, sich in Facebook-Gruppen vernetzen und über Petitionen zehntausende Menschen mobilisieren sind nur einige der neuen Möglichkeiten. Mit #TunWirWas rütteln die beiden Autoren auf und führen mit Handlungsanweisungen die Jungen ins politische Geschehen. Vincent-Immanuel Herr (geb. 1988) und Martin Speer (geb. 1986) haben mit ihrer Initiative #FreeInterrail dafür gesorgt, dass 20 000 europäische Jugendliche zu ihrem 18. Geburtstag ein gratis Interrail-Ticket geschenkt bekommen. Mit #EsIstZeit haben sie dazu beigetragen, dass die Ehe für gleichgeschlechtliche Paare geöffnet wurde. Als Moderatoren und Kommentatoren sind Herr und Speer in verschiedenen Foren tätig und unterrichten als Lehrbeauftragte an der TU in Hamburg. 2017 erschien ihr Essay "Wer, wenn nicht wir" bei Knaur, den sie gemeinsam mit dem Young European Collective verfasst haben."Der Einsatz des Einzelnen kann tatsächlich etwas bewirken. Das zeigt die Arbeit von Martin Speer und Vincent-Immanuel Herr." Aus der Laudatio zum Bayreuther Vorbildpreis"Es ist höchste Zeit, dass die Erasmus-Generation politische Verantwortung übernimmt. Herr & Speer zeigen, wie es geht." Robert Menasse, Autor"Herr und Speer machen vor, wie man sich mit guten Ideen und positiver Energie erfolgreich einmischt und politische Prozesse so richtig schön in Gang bringt." Evelyn Roll, Süddeutsche Zeitung"Als Aktivisten-Duo mit dem Namen "Herr und Speer" wollen sie die Welt etwas besser machen - und werben dafür professionell und kreativ." ZEIT Online"Noch ist es nur eine Idee, doch sie könnte bald Wirklichkeit werden: Jeder Europäer bekommt zu seinem 18. Geburtstag ein Interrail-Ticket geschenkt. Die Berliner Aktivisten Vincent Immanuel-Herr und Martin Speer setzen sich für #FreeInterrail ein, und die EU hat angebissen." ARTE"Kostenlos reisen für junge Menschen - und sich dabei als Europäer entdecken: Die einfache Idee zweier Studenten begeistert selbst das bürokratische Brüssel." Handelsblatt

Anbieter: buecher
Stand: 27.09.2020
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