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Nair, Swati: Slacktivism vs. Activism: Social M...
49,00 € *
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Erscheinungsdatum: 04/2012, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Slacktivism vs. Activism: Social Media Campaigns In India, Titelzusatz: Socio-political campaigns and their success through social media platforms in India, Autor: Nair, Swati, Verlag: LAP Lambert Academic Publishing, Sprache: Englisch, Rubrik: Kommunikationswissenschaften, Seiten: 60, Informationen: Paperback, Gewicht: 106 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 06.12.2019
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Ashwini, Sudhanshu: Impact of Social Media as a...
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Erscheinungsdatum: 11/2011, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Impact of Social Media as a Marketing Tool in India, Titelzusatz: A study for India only, Autor: Ashwini, Sudhanshu // Bansal, Prashant // Jain, Ritwik, Verlag: LAP Lambert Academic Publishing, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 56, Informationen: Paperback, Gewicht: 104 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 06.12.2019
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Development and Current Characteristics of Soci...
13,40 € *
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Essay from the year 2011 in the subject English Language and Literature Studies - Other, grade: 1,0, University of Hamburg (Institut für Anglistik und Amerikanistik), course: Business English C: Emerging Markets - China and India, language: English, abstract: The People's Republic of China is a country of many superlatives. It is not only the most populous state and fastest growing economy, but also home to the largest Internet community in the world. Today, China's population consists of more than 457 million Internet users who work with the World Wide Web in lots of different ways. As in many other countries, 'Social Media' has become a crucial aspect of China's everyday Internet and business life. Still, this use of 'Social Media' cannot be taken for granted considering the strong governmental control over citizens' personal lives a couple of decades ago, and in some aspects its characteristics and terms of use differ from the rest of the world. In this essay, I first want to present the development of China's (digital) communication in order to provide a better understanding of former and current aspects of media in general. Then, I will have a closer look at the characteristics of 'Social Media' in China. This chapter will include a rough definition of the term 'Social Media' to avoid misinterpretation. Finally, I will deal with economic aspects by explaining so-called 'Social Business' in China.

Anbieter: Thalia AT
Stand: 06.12.2019
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Development and Current Characteristics of Soci...
19,90 CHF *
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Essay from the year 2011 in the subject English Language and Literature Studies - Other, grade: 1,0, University of Hamburg (Institut für Anglistik und Amerikanistik), course: Business English C: Emerging Markets - China and India, language: English, abstract: The People's Republic of China is a country of many superlatives. It is not only the most populous state and fastest growing economy, but also home to the largest Internet community in the world. Today, China's population consists of more than 457 million Internet users who work with the World Wide Web in lots of different ways. As in many other countries, 'Social Media' has become a crucial aspect of China's everyday Internet and business life. Still, this use of 'Social Media' cannot be taken for granted considering the strong governmental control over citizens' personal lives a couple of decades ago, and in some aspects its characteristics and terms of use differ from the rest of the world. In this essay, I first want to present the development of China's (digital) communication in order to provide a better understanding of former and current aspects of media in general. Then, I will have a closer look at the characteristics of 'Social Media' in China. This chapter will include a rough definition of the term 'Social Media' to avoid misinterpretation. Finally, I will deal with economic aspects by explaining so-called 'Social Business' in China.

Anbieter: Orell Fuessli CH
Stand: 06.12.2019
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A Study on the Usage of Internet by Working Wom...
51,40 € *
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The internet is a system of enormous technical and social complexity. It comprises a gigantic but almost invisible universe that includes thousands of networks, millions of computers, and billions of users around the world. The internet has widened its reach among people by taking them away from just using it for emails and chat rooms to giving them more alternative media tools to use from. It has given power to the masses to speak about their rights, share their views on particular topics or events, and showcase their abilities to the world. It also provides an opportunity to learn an endless amount of different things, viz. different languages, cuisines, arts, crafts, and much more. The internet can be whatever we make of it. We can shape and form it. But most importantly, we can use it to connect people, communities, and countries around the world. In 2014, India was the third-largest online market with more than 198 million internet users, ranked only behind China and the United States and declaring itself as a market not to be ignored on the global stage. Furthermore, men dominated internet usage with 61 percent, while only 39 percent of women used it. The average daily online usage in India amounted 5.1 hours. There are 345 million users in India, counted in January 2016. With the growing needs of humans, it has become a challenge for women to fulfill all their responsibilities and to perform all their roles at the same time. Therefore, their dependency on family members, helpers/maids, friends, neighbors, and the media has increased. Media here includes print (i.e. newspaper, magazine, tabloids), electronic (i.e. television, radio), and new media (i.e. internet and mobile technology). This study evaluates how the internet can help working women to perform their household responsibilities.

Anbieter: Thalia AT
Stand: 06.12.2019
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A Study on the Usage of Internet by Working Wom...
82,90 CHF *
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The internet is a system of enormous technical and social complexity. It comprises a gigantic but almost invisible universe that includes thousands of networks, millions of computers, and billions of users around the world. The internet has widened its reach among people by taking them away from just using it for emails and chat rooms to giving them more alternative media tools to use from. It has given power to the masses to speak about their rights, share their views on particular topics or events, and showcase their abilities to the world. It also provides an opportunity to learn an endless amount of different things, viz. different languages, cuisines, arts, crafts, and much more. The internet can be whatever we make of it. We can shape and form it. But most importantly, we can use it to connect people, communities, and countries around the world. In 2014, India was the third-largest online market with more than 198 million internet users, ranked only behind China and the United States and declaring itself as a market not to be ignored on the global stage. Furthermore, men dominated internet usage with 61 percent, while only 39 percent of women used it. The average daily online usage in India amounted 5.1 hours. There are 345 million users in India, counted in January 2016. With the growing needs of humans, it has become a challenge for women to fulfill all their responsibilities and to perform all their roles at the same time. Therefore, their dependency on family members, helpers/maids, friends, neighbors, and the media has increased. Media here includes print (i.e. newspaper, magazine, tabloids), electronic (i.e. television, radio), and new media (i.e. internet and mobile technology). This study evaluates how the internet can help working women to perform their household responsibilities.

Anbieter: Orell Fuessli CH
Stand: 06.12.2019
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Children and Media in India
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Is the bicycle, like the loudspeaker, a medium of communication in India? Do Indian children need trade unions as much as they need schools? What would you do with a mobile phone if all your friends were playing tag in the rain or watching Indian Idol? Children and Media in India illuminates the experiences, practices and contexts in which children and young people in diverse locations across India encounter, make, or make meaning from media in the course of their everyday lives. From textbooks, television, film and comics to mobile phones and digital games, this book examines the media available to different socioeconomic groups of children in India and their articulation with everyday cultures and routines. An authoritative overview of theories and discussions about childhood, agency, social class, caste and gender in India is followed by an analysis of films and television representations of childhood informed by qualitative interview data collected between 2005 and 2015 in urban, small-town and rural contexts with children aged nine to 17. The analysis uncovers and challenges widely held assumptions about the relationships among factors including sociocultural location, media content and technologies, and children's labour and agency. The analysis casts doubt on undifferentiated claims about how new technologies 'affect', 'endanger' and/or 'empower', pointing instead to the importance of social class - and caste - in mediating relationships among children, young people and the poor. The analysis of children's narratives of daily work, education, caring and leisure supports the conclusion that, although unrecognised and underrepresented, subaltern children's agency and resourceful conservation makes a significant contribution to economic, interpretive and social reproduction in India.

Anbieter: Orell Fuessli CH
Stand: 06.12.2019
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Children and Media in India
49,90 CHF *
ggf. zzgl. Versand

Is the bicycle, like the loudspeaker, a medium of communication in India? Do Indian children need trade unions as much as they need schools? What would you do with a mobile phone if all your friends were playing tag in the rain or watching Indian Idol? Children and Media in India illuminates the experiences, practices and contexts in which children and young people in diverse locations across India encounter, make, or make meaning from media in the course of their everyday lives. From textbooks, television, film and comics to mobile phones and digital games, this book examines the media available to different socioeconomic groups of children in India and their articulation with everyday cultures and routines. An authoritative overview of theories and discussions about childhood, agency, social class, caste and gender in India is followed by an analysis of films and television representations of childhood informed by qualitative interview data collected between 2005 and 2015 in urban, small-town and rural contexts with children aged nine to 17. The analysis uncovers and challenges widely held assumptions about the relationships among factors including sociocultural location, media content and technologies, and children's labour and agency. The analysis casts doubt on undifferentiated claims about how new technologies 'affect', 'endanger' and/or 'empower', pointing instead to the importance of social class - and caste - in mediating relationships among children, young people and the poor. The analysis of children's narratives of daily work, education, caring and leisure supports the conclusion that, although unrecognised and underrepresented, subaltern children's agency and resourceful conservation makes a significant contribution to economic, interpretive and social reproduction in India.

Anbieter: Orell Fuessli CH
Stand: 06.12.2019
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North-East India: An Untapped Emerging Market
10,30 € *
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Research Paper (postgraduate) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Article-publications, , course: Management, language: English, abstract: The North East of India comprising of the 8 states of Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Tripura and Sikkim, is a reservoir of rich natural resources and a beautiful amalgamation of different people and cultures. It surely is a region waiting to happen. Blessed with biodiversity, huge hydro-energy potential, oil and gas, coal, limestone, forest wealth, fruits and vegetables, flowers, herbs and aromatic plants, rare and rich flora and fauna, NE India has all the potential to transform into a commercial hub and tourist paradise. The region shares borders with China in the north, Bangladesh in the South-West, Bhutan in the North-West and Myanmar in the East. This makes the North-East a prospective hub of international trade and commerce. Unlike the rest of India, North East India has an added demographic advantage, in the sense that it occupies 7.8 per cent of the country¿s total land space but has a population of 3.8 crore, which makes it approximately 3.73 per cent of the country¿s population. This is also a huge untapped, emerging market, which should prove to be of interest to large domestic and international investors.

Anbieter: Thalia AT
Stand: 06.12.2019
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