The Poldi Pezzoli Museum holds over 6,200 inventoried objects. Among its main activities are: conservation and restoration of works, exposure of the same according to the most up-to-date museographic criteria, acquisition of new works and entire collections, study, development of educational activities aimed at all categories of public. In recent years, great importance has been given to the communication of initiatives promoted by the museum through social media and the internet.
We are the founders and curators of loveOttawa, a photographic social media project that celebrates Ottawa, along with its rich and dynamic community.As connoisseurs of the great things that make our city so special, our exclusive photowalks not only highlight and celebrate our city’s beauty but also its many hidden gems, generous spirit and wonderful people. On this photo tour, you’ll take home not only memorable imagery of what you’ve seen, but also come away with the importance of looking at the familiar with curious and creative eyes.
Erscheinungsdatum: 28.01.2013, Medium: Stück, Einband: Geheftet, Titel: Digital Branding - A phenomenon empowered by the Internet and the rising importance of Social Media, Auflage: 1. Auflage von 2013 // 1. Auflage, Autor: Lorenzen, Amelie, Verlag: GRIN Publishing, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 16, Gewicht: 37 gr, Verkäufer: averdo
Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the wrong end of the funnel - the mass media or awareness side. What we haven't paid enough attention to is the right end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous. And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to flip the funnel once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget - in other words, getting more from less. Engaging a few customers to spread the word to many. Using this new flipped funnel model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy influencer marketing and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services. * Explains how to cut your marketing budget AND grow sales! * Illustrates practical ways to use existing customers to reach out to new prospects * Outlines the authentic role of social media * Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more * Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv)
Erscheinungsdatum: 07.08.2014, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Importance of the 'digital arena' in international business management. Use of social media by Coca-Cola., Auflage: 1. Auflage von 2014 // 1. Auflage, Autor: Bajwa, Amritpal Singh, Verlag: GRIN Verlag, Sprache: Englisch, Rubrik: Wirtschaft // Management, Seiten: 60, Gattung: Magisterarbeit, Informationen: PB, Gewicht: 101 gr, Verkäufer: averdo
Digital Branding - A phenomenon empowered by the Internet and the rising importance of Social Media ab 13.99 € als sonstiges: 1. Auflage. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
Digital Branding - A phenomenon empowered by the Internet and the rising importance of Social Media ab 8.99 € als pdf eBook: . Aus dem Bereich: eBooks, Wirtschaft,
Social Media Marketing: The Importance of Web 2.0 and its Influence on the US Presidential Elections 2012 ab 13.99 € als Taschenbuch: 1. Auflage. Aus dem Bereich: Bücher, Wissenschaft, Medienwissenschaft,
Importance of the 'digital arena' in international business management. Use of social media by Coca-Cola. ab 22.99 € als Taschenbuch: Magisterarbeit Akademische Schriftenreihe. 1. Auflage. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales,