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Media Power and Plurality
24,47 € *
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While policymakers in the world reiterate the importance of protecting voice diversity, traditional media conglomerates and new social media giants make their task increasingly challenging. This book assesses the current state of policy-making on media plurality and explores novel policy ideas for funding, regulatory and structural interventions.

Anbieter: Dodax AT
Stand: 18.01.2020
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Media Power and Plurality
24,52 € *
ggf. zzgl. Versand

While policymakers in the world reiterate the importance of protecting voice diversity, traditional media conglomerates and new social media giants make their task increasingly challenging. This book assesses the current state of policy-making on media plurality and explores novel policy ideas for funding, regulatory and structural interventions.

Anbieter: Dodax
Stand: 18.01.2020
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Social media and Content Marketing
57,50 € *
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Social media is so deeply entrenched in our everyday lives. Marketing professionals realize the importance of social media as a marketing communication tool. However, nowadays it is not enough to just raise awareness hoping to connect with customers. Marketers have to create strategies, so called content marketing strategies, to build a sustainable customer relationship that pays off in the long run. Creating, as well as evaluating the effectiveness of such strategies poses challenges to companies that they have to overcome. This book provides a deeper insight into the opportunities and challenges of social media content marketing. Furthermore, it is a framework of how to create and measure successful social media marketing activities.

Anbieter: Dodax AT
Stand: 18.01.2020
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Social media and Content Marketing
55,90 € *
ggf. zzgl. Versand

Social media is so deeply entrenched in our everyday lives. Marketing professionals realize the importance of social media as a marketing communication tool. However, nowadays it is not enough to just raise awareness hoping to connect with customers. Marketers have to create strategies, so called content marketing strategies, to build a sustainable customer relationship that pays off in the long run. Creating, as well as evaluating the effectiveness of such strategies poses challenges to companies that they have to overcome. This book provides a deeper insight into the opportunities and challenges of social media content marketing. Furthermore, it is a framework of how to create and measure successful social media marketing activities.

Anbieter: Dodax
Stand: 18.01.2020
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Impact of Social Media as a Marketing Tool in I...
49,00 € *
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Social Media as a tool for communication is getting popular by the day. 60% of respondents use social media for product consultation among peers. Also people put more importance to their Social Media Status. This is more prominent among females as compared to the males. Social Media Advertising has low impact on the respondents. It still has a long way to go before being recognized as a powerful marketing tool in India.

Anbieter: Dodax
Stand: 18.01.2020
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Selected Essays on Corporate Reputation and Soc...
62,98 € *
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_In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the "social media brand value chain" paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base.

Anbieter: Dodax AT
Stand: 18.01.2020
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Impact of Social Media as a Marketing Tool in I...
50,40 € *
ggf. zzgl. Versand

Social Media as a tool for communication is getting popular by the day. 60% of respondents use social media for product consultation among peers. Also people put more importance to their Social Media Status. This is more prominent among females as compared to the males. Social Media Advertising has low impact on the respondents. It still has a long way to go before being recognized as a powerful marketing tool in India.

Anbieter: Dodax AT
Stand: 18.01.2020
Zum Angebot
Selected Essays on Corporate Reputation and Soc...
62,98 € *
ggf. zzgl. Versand

_In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the "social media brand value chain" paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base.

Anbieter: Dodax
Stand: 18.01.2020
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The impact of social media on social developmen...
49,90 € *
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The book investigates the impact of social media on social development of teenagers of Lwendulu Village, Hwange in Matabeleland North Province. The main thrust of the study was to explore the negative and positive effects of social media during the teenagers' development and establish the consumption patterns of social media messages, particularly to Zimbabwean teenagers who are the pillars of development in the society. This study was guided by the need to trace the development of social media and its influence on teenagers' social development, determine the ways in which social media can define social development in teenagers, examine the importance of parents on teenagers' use of social media on social growth, identify the socialisation agents that influence behavioural patterns in teenagers' development and establish ways in which social media promoted social responsibilities in teenagers.

Anbieter: Dodax
Stand: 18.01.2020
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