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Instant Social Media Marketing with HootSuite
13,99 € *
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Instant Social Media Marketing with HootSuite ab 13.99 € als pdf eBook: . Aus dem Bereich: eBooks, Belletristik, Erzählungen,

Anbieter: hugendubel
Stand: 12.08.2020
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Instant Social Media Marketing with HootSuite
30,49 € *
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Instant Social Media Marketing with HootSuite ab 30.49 € als Taschenbuch: . Aus dem Bereich: Bücher, Ratgeber, Computer & Internet,

Anbieter: hugendubel
Stand: 12.08.2020
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Social Media Marketing Mastery 2020: 2 Books in...
9,95 € *
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Are you struggling to grow your online presence? Unsure of how best to use social media to help grow your business? Get your questions answered now, and discover how to become a top social media influencer with effective personal-branding strategies.It's 2020, and there's never been a better time than now to build a personal brand with social media marketing. Your social media marketing strategy would not be complete without two powerful tools: Facebook and Instagram.  Hootsuite reported that 90 percent of brands use social media to scale up their brand awareness. A social media examiner confirmed that 85 percent of business owners were unsure of how to use these tools. The main problem highlighted is that there is too much information out there, which makes it challenging to figure out which strategies work and how to effectively use them to improve the strength of a brand.If you are looking for the best way to master how to improve and grow your social media marketing skills and substantially increase brand awareness, then this audiobook collection is all you need! Even if you haven’t had much success on social media and have a small following, you can apply the techniques and step-by-step guides detailed in this bundle to instantly create the momentum and progression you’ve always wanted. 1. Language: English. Narrator: Jim D Johnston. Audio sample: http://samples.audible.de/bk/acx0/187177/bk_acx0_187177_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 12.08.2020
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Social Media Strategy (eBook, ePUB)
34,45 € *
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Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text.This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach supplemented with updated statistics, features, tactics, and social media platform options. New features include:Expanded discussion of social media careers, ROI, social media plan outline, crisis communication, and content creationChapter Checklists that challenge students to seek out latest developments in rapidly changing social mediaKey Concepts sections appear at the end of chapters as an easy study referenceFull Glossary of all key concepts, including more than 125 new termsEthics-focused questions and new brand examples in each chapterCoverage of new developments such as TikTok, AI and messenger chatbots, as well as links to professional certifications from Hootsuite, HubSpot, Facebook, Google, and moreInstructor resources may be found at https://textbooks.rowman.com/Quesenberry3E. These include:Updated case briefs, chapter outlines, and test banks Revised example assignments and syllabi for undergraduate and graduate coursesNew PowerPoint slides for in-person or online lectures Ten downloadable templates and guides to support key strategic tools

Anbieter: buecher
Stand: 12.08.2020
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Social Media Strategy (eBook, ePUB)
34,45 € *
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Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text.This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach supplemented with updated statistics, features, tactics, and social media platform options. New features include:Expanded discussion of social media careers, ROI, social media plan outline, crisis communication, and content creationChapter Checklists that challenge students to seek out latest developments in rapidly changing social mediaKey Concepts sections appear at the end of chapters as an easy study referenceFull Glossary of all key concepts, including more than 125 new termsEthics-focused questions and new brand examples in each chapterCoverage of new developments such as TikTok, AI and messenger chatbots, as well as links to professional certifications from Hootsuite, HubSpot, Facebook, Google, and moreInstructor resources may be found at https://textbooks.rowman.com/Quesenberry3E. These include:Updated case briefs, chapter outlines, and test banks Revised example assignments and syllabi for undergraduate and graduate coursesNew PowerPoint slides for in-person or online lectures Ten downloadable templates and guides to support key strategic tools

Anbieter: buecher
Stand: 12.08.2020
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Instant Social Media Marketing with HootSuite
13,99 € *
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Instant Social Media Marketing with HootSuite ab 13.99 EURO

Anbieter: ebook.de
Stand: 12.08.2020
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Introduction to Social Media Marketing
21,99 € *
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Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.What You'll LearnUnderstand basic functions for most social media tools, including how to get up and runningSee the benefits of social media tools and which one you should use for specific purposesCalculate the real ROI expected from using specific toolsUtilize social media monitoring and analytics Who This Book Is ForThose who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.

Anbieter: Dodax
Stand: 12.08.2020
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Tell Everyone: Why We Share and Why It Matters
17,90 CHF *
zzgl. 3,50 CHF Versand

Longlisted for the National Business Book Award 'Insightful.' — The Globe and Mail '[Hermida is] wonderfully clear eyed about contemporary culture. . . . His lucid, energetic prose demonstrates his reportorial instincts. . . . As Hermida moves from topic to topic—politics, marketing, revolutions, labour unrest, etc.—he delivers many . . . thought-provoking insights.' — The Globe and Mail “This thoughtful and often amusing social history of social media shows how the abundance of information available today affects how we understand and give context to world events . . . [This] book succeeds by using real-life examples—from Tahrir Square to Anthony Weiner’s sexting mishap.” —Toronto Star “ Tell Everyone is an easy read with lots of takeaway . . . one of the first books to successfully explain the sharing logic of social media.” —Digital Journalism 'Hermida does a good job of presenting the happy side of social media and the effect it has on the world, while still acknowledging the drawbacks, imperfections, and misunderstandings of what has become a cultural norm. . . . Tell Everyone is an excellent read for anyone trying to make sense of the morphed landscape of technological advancement that we are all living in.' — Vancouver Weekly   ' Tell Everyone gives the reader the chance to inhabit what many think is a tantalising if largely unachievable environment—a world of reflection and context amid the chaos and opportunity of the constantly evolving media landscape. Hermida’s work highlights patterns of failure through the ages and clues about what behaviour stands the test of time. I found the book a very helpful guide to understanding the author’s main preoccupation of why we share and why it matters.'  —David Walmsley, Editor-in-Chief, The Globe and Mail 'To share is human. This truth is so obvious that we routinely overlook it when caught up in competitive games and territorial defensiveness. But no one running a company, a team or a family stands a chance of success until they inspire and liberate our collaborative, communicative instincts. Hermida understands this and sees it in everything we do, make and build. The technology may be new but message is eternal: Information—like power—makes its greatest impact when it is shared.' —Margaret Heffernan, author of A Bigger Prize: How We Can Do Better than the Competition 'In Tell Everyone Alfred Hermida explores the inverted news paradigm created by user-generated content and social media. His investigations give us critical insight into one of the most disrupted industries of the post internet era. A must read for anyone who cares about the way we now make and receive our news.' —Michael Tippett, Director, New Products, Hootsuite Labs 'We all know social media has changed our world but Tell Everyone is the first ‎serious attempt to analyze what that change really means. From street protests to relationships to news coverage and everything in between, Alfred Hermida's fascinating new book answers the question 'what have we created and are we better off for it?' #youwanttoreadthisbook.' —Peter Mansbridge 'An insightful and compelling look at how the communication and the distribution of information has changed—now that practically everyone has their own forum to ‘broadcast’ at their fingertips.' —Kirstine Stewart “An excellent analysis of how social media is changing social and media dynamics.” —John Stackhouse, former editor-in-chief of The Globe and Mail “A wide-ranging book about what to be aware of, as social media becomes an increasingly important tool in our work or life. It will be of interest to you if you’re wondering how social media specifically impacts entertainment, activism, politics, international crises, marketing or business.” — New Canadian Media “A remarkable book characterized by smart insights, a lively

Anbieter: Orell Fuessli CH
Stand: 12.08.2020
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Work Smarter with Twitter and HootSuite
10,90 CHF *
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You're on Twitter but can't keep up with the onslaught of incoming messages. You're also not sure how to extract value from this social media phenomenon-especially as a professional tool. In Work Smarter with Twitter and HootSuite, social media expert Alexandra Samuel helps you take Twitter to the next level by using the free tool HootSuite, which allows you to focus on the people whose tweets matter to you and easily establish the relationships and presence you want. This short, practical book shows you the most effective ways to use this popular system to: . Focus on the people and relationships that are the most important to you professionally . Set up your own 'relationship dashboard” to track tweets that matter . Keep your incoming Twitter stream free of clutter . Tweet the right messages at the right time-and even schedule your tweets in advance This ebook also includes a 30-minute quick guide to setting up your complete Twitter and HootSuite system for maximum ease of use. Interested in learning more about how social media can help you get ahead of your daily work-and get ahead in your career? Look for more in this series of short, digital books from Harvard Business Review Press and social media expert Alexandra Samuel. Other installments provide the best tips and tricks for using tools like Evernote, Twitter, HootSuite, and Gmail to get organized and improve your performance on the job.

Anbieter: Orell Fuessli CH
Stand: 12.08.2020
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