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Handbook of Social Media Management
205,98 € *
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Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book's main sections address forms and content of social media, impact and users, management with social media, and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Anbieter: Dodax
Stand: 18.01.2020
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Friedman, Peter: The Cmo's Social Media Handbook
34,29 € *
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Erscheinungsdatum: 01.09.2014, Medium: Buch, Einband: Gebunden, Titel: The Cmo's Social Media Handbook, Titelzusatz: A Step-By-Step Guide for Leading Marketing Teams in the Social Media World, Autor: Friedman, Peter, Verlag: LiveWorld, Sprache: Englisch, Rubrik: Wirtschaft // Sonstiges, Seiten: 188, Informationen: HC gerader Rücken mit Schutzumschlag, Gewicht: 426 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 18.01.2020
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Handbook of Social Media Management
209,09 € *
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Erscheinungsdatum: 31.05.2013, Medium: Buch, Einband: Gebunden, Titel: Handbook of Social Media Management, Titelzusatz: Value Chain and Business Models in Changing Media Markets, Redaktion: Friedrichsen, Mike // Mühl-Benninghaus, Wolfgang, Verlag: Springer-Verlag GmbH, Sprache: Englisch, Schlagworte: E-Business // Electronic Commerce // E-Commerce // Electronic Marketing // E-Venture // Internet // Marketing // Net Economy // New Marketing // Kommunikationswissenschaft // Medientheorie // Medienwissenschaft // Marktforschung // Öffentlichkeitsarbeit // PR // Public Relations // Medienwirtschaft // Makroökonomie // Ökonomik // Makroökonomik // BUSINESS & ECONOMICS // General // Industries // Media & Communications // LANGUAGE ARTS & DISCIPLINES // Communication Studies // SOCIAL SCIENCE // Media Studies // Medien- // Unterhaltungs- // Informations // und Kommunikationsindustrie // Management und Managementtechniken, Rubrik: Betriebswirtschaft, Seiten: 880, Abbildungen: 78 schwarz-weiße Abbildungen, 100 schwarz-weiße Tabellen, Herkunft: NIEDERLANDE (NL), Reihe: Media Business and Innovation, Gewicht: 1473 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 18.01.2020
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Barefoot, Darren: Friends with Benefits: A Soci...
29,99 € *
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Erscheinungsdatum: 11/2009, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Friends with Benefits: A Social Media Marketing Handbook, Autor: Barefoot, Darren // Szabo, Julie, Verlag: NO STARCH PR // No Starch Press, Sprache: Englisch, Schlagworte: Business // Economics // Finance // BUSINESS & ECONOMICS // Marketing // General // Public Relations // E-Commerce // Internet Marketing // Online-Marketing, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 280, Gewicht: 503 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 18.01.2020
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Handbook of Writing and Text Production
200,00 € *
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Writing matters, and so does research into real-life writing. The shift from an industrial to an information society has increased the importance of writing and text production in education, in everyday life and in more and more professions in the fields of economics and politics, science and technology, culture and media. Through writing, we build up organizations and social networks, develop projects, inform colleagues and customers, and generate the basis for decisions. The quality of writing is decisive for social resonance and professional success. This ubiquitous real-life writing is what the present handbook is about. The de Gruyter Handbook of Writing and Text Production brings together and systematizes state-of-the-art research. The volume contains five sections, focussing on (I) the theory and methodology of writing and text production research, as well as on problem-oriented and problem-solving approaches related to (II) authors, (III) modes and media, (IV) genres, and (V) domains of writing and text production. Throughout the 21 chapters, exemplary research projects illustrate the theoretical perspectives from globally relevant research spaces and traditions. Both established and future scholars can benefit from the handbook’s fresh approach to writing in the context of multimodal, multi-semiotic text production.

Anbieter: Dodax AT
Stand: 18.01.2020
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Handbook of Writing and Text Production
200,00 € *
ggf. zzgl. Versand

Writing matters, and so does research into real-life writing. The shift from an industrial to an information society has increased the importance of writing and text production in education, in everyday life and in more and more professions in the fields of economics and politics, science and technology, culture and media. Through writing, we build up organizations and social networks, develop projects, inform colleagues and customers, and generate the basis for decisions. The quality of writing is decisive for social resonance and professional success. This ubiquitous real-life writing is what the present handbook is about. The de Gruyter Handbook of Writing and Text Production brings together and systematizes state-of-the-art research. The volume contains five sections, focussing on (I) the theory and methodology of writing and text production research, as well as on problem-oriented and problem-solving approaches related to (II) authors, (III) modes and media, (IV) genres, and (V) domains of writing and text production. Throughout the 21 chapters, exemplary research projects illustrate the theoretical perspectives from globally relevant research spaces and traditions. Both established and future scholars can benefit from the handbook’s fresh approach to writing in the context of multimodal, multi-semiotic text production.

Anbieter: Dodax
Stand: 18.01.2020
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Mediatization of Communication
183,95 € *
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This handbook on Mediatization of Communication uncovers the interrelation between media changes and changes in culture and society. This is essential to understand contemporary trends and transformations."Mediatization" characterizes changes in practices, cultures and institutions in media-saturated societies, thus denoting transformations of these societies themselves.This volume offers 31 contributions by leading media and communication scholars from the humanities and social sciences, with different approaches to mediatization of communication. The chapters span from how mediatization meets climate change and contribute to globalization to questions on life and death in mediatized settings.The book deals with mass media as well as communication with networked, digital media.The topic of this volume makes a valuable contribution to the understanding of contemporary processes of social, cultural and political changes.The handbook provides the reader with the most currentstate of mediatization research.

Anbieter: Dodax AT
Stand: 18.01.2020
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Mediatization of Communication
183,95 € *
ggf. zzgl. Versand

This handbook on Mediatization of Communication uncovers the interrelation between media changes and changes in culture and society. This is essential to understand contemporary trends and transformations."Mediatization" characterizes changes in practices, cultures and institutions in media-saturated societies, thus denoting transformations of these societies themselves.This volume offers 31 contributions by leading media and communication scholars from the humanities and social sciences, with different approaches to mediatization of communication. The chapters span from how mediatization meets climate change and contribute to globalization to questions on life and death in mediatized settings.The book deals with mass media as well as communication with networked, digital media.The topic of this volume makes a valuable contribution to the understanding of contemporary processes of social, cultural and political changes.The handbook provides the reader with the most currentstate of mediatization research.

Anbieter: Dodax
Stand: 18.01.2020
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Pragmatics of Social Media
250,00 € *
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This handbook provides a comprehensive overview of the pragmatics of social media, i.e. of digitally mediated and Internet-based platforms which are interactively used to share and edit self- and other-generated textual and audio-visual messages. Its five parts offer state-of-the-art reviews and critical evaluations in the light of on-going developments: Part I The Nature of Social Media sets up the conceptual groundwork as it explores key concept such as social media, participation, privacy/publicness. Part II Social Media Platforms focuses on the pragmatics of single platforms such as YouTube, Facebook. Part III Social Media and Discourse covers the micro-and macro-level organization of social media discourse, while Part IV Social Media and Identity reveals the multifarious ways in which users collectively (re-)construct aspects of their identities. Part V Social Media and Functions/Speech Acts surveys pragmatic studies on speech act functions such as disagreeing, complimenting, requesting. Each contribution provides a state-of-the-art review together with a critical evaluation of the existing research.

Anbieter: Dodax AT
Stand: 18.01.2020
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