The Social Media Handbook:Rules, Policies, and Best Practices to Successfully Manage Your Organization´s Social Media Presence, Posts, and Potential Nancy Flynn
The Cmo´s Social Media Handbook:A Step-By-Step Guide for Leading Marketing Teams in the Social Media World Peter Friedman
The Cmo´s Social Media Handbook:A Step-By-Step Guide for Leading Marketing Teams in the Social Media World. 1. Auflage Peter Friedman
The Social Media Handbook for Financial Advisors:How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business Matthew Halloran, Crystal Thies
International Handbook of Social Media Laws:
The SAGE Handbook of Social Media:
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social-media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social-media investment and fully leverage its benefits at your company with The Social Media Management Handbook. 1. Language: English. Narrator: Sean Crisden. Audio sample: http://samples.audible.de/bk/acx0/002321/bk_acx0_002321_sample.mp3. Digital audiobook in aax.