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Pragmatics of Social Media
250,00 € *
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This handbook provides a comprehensive overview of the pragmatics of social media, i.e. of digitally mediated and Internet-based platforms which are interactively used to share and edit self- and other-generated textual and audio-visual messages. Its five parts offer state-of-the-art reviews and critical evaluations in the light of on-going developments: Part I The Nature of Social Media sets up the conceptual groundwork as it explores key concept such as social media, participation, privacy/publicness. Part II Social Media Platforms focuses on the pragmatics of single platforms such as YouTube, Facebook. Part III Social Media and Discourse covers the micro-and macro-level organization of social media discourse, while Part IV Social Media and Identity reveals the multifarious ways in which users collectively (re-)construct aspects of their identities. Part V Social Media and Functions/Speech Acts surveys pragmatic studies on speech act functions such as disagreeing, complimenting, requesting. Each contribution provides a state-of-the-art review together with a critical evaluation of the existing research.

Anbieter: Dodax AT
Stand: 19.01.2020
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Pragmatics of Social Media
250,00 € *
ggf. zzgl. Versand

This handbook provides a comprehensive overview of the pragmatics of social media, i.e. of digitally mediated and Internet-based platforms which are interactively used to share and edit self- and other-generated textual and audio-visual messages. Its five parts offer state-of-the-art reviews and critical evaluations in the light of on-going developments: Part I The Nature of Social Media sets up the conceptual groundwork as it explores key concept such as social media, participation, privacy/publicness. Part II Social Media Platforms focuses on the pragmatics of single platforms such as YouTube, Facebook. Part III Social Media and Discourse covers the micro-and macro-level organization of social media discourse, while Part IV Social Media and Identity reveals the multifarious ways in which users collectively (re-)construct aspects of their identities. Part V Social Media and Functions/Speech Acts surveys pragmatic studies on speech act functions such as disagreeing, complimenting, requesting. Each contribution provides a state-of-the-art review together with a critical evaluation of the existing research.

Anbieter: Dodax
Stand: 19.01.2020
Zum Angebot
Media, Democracy and Devolution in Kenya
39,90 € *
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This book discusses politics, media, social justice and democracy in Kenya. It shows how media has been used in promoting democracy and devolution in Kenya. On politics and media, the book has elaborated issues arising in the field of practicing journalism and politics. The book is divided into five chapters. Chapter One touches on social justice and democracy, nature of social justice and democracy in African and Kenya. Chapter Two deals with the concept of devolution, main objectives of devolution, benefits of devolution, history of devolution in Kenya, comparing Kenya's, Uganda's and Rwanda's decentralisation. Chapter Three covers media and devolution politics, media and good governance, and what Kenyan media has achieved in devolved governments. Chapter Four has media and politics, Kenyan media and politics, media and political conflict. Finally, Chapter Five discusses cartoon communication and democracy, Role of cartooning in social justice and democracy, and cartoon communication and social justice in Kenya. This book has some chapters that are researched. It is an important book for college and university students.

Anbieter: Dodax
Stand: 19.01.2020
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Media, Democracy and Devolution in Kenya
41,10 € *
ggf. zzgl. Versand

This book discusses politics, media, social justice and democracy in Kenya. It shows how media has been used in promoting democracy and devolution in Kenya. On politics and media, the book has elaborated issues arising in the field of practicing journalism and politics. The book is divided into five chapters. Chapter One touches on social justice and democracy, nature of social justice and democracy in African and Kenya. Chapter Two deals with the concept of devolution, main objectives of devolution, benefits of devolution, history of devolution in Kenya, comparing Kenya's, Uganda's and Rwanda's decentralisation. Chapter Three covers media and devolution politics, media and good governance, and what Kenyan media has achieved in devolved governments. Chapter Four has media and politics, Kenyan media and politics, media and political conflict. Finally, Chapter Five discusses cartoon communication and democracy, Role of cartooning in social justice and democracy, and cartoon communication and social justice in Kenya. This book has some chapters that are researched. It is an important book for college and university students.

Anbieter: Dodax AT
Stand: 19.01.2020
Zum Angebot
Micro-blogging Memories
98,99 € *
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This book offers an in-depth account of social media, journalism and collective memory through a five-year analysis of Weibo, a leading Chinese micro-blogging platform, and prism of transitional China in a globalizing world. How does society remember public events in the rapidly changing age of social media? Eileen Le Han examines how various kinds of public events are shared, debated, and their historical significance and worthiness of remembrance highlighted on Weibo. Journalism plays a significant part in mobilizing collective remembering of these events, in a society with rapidly changing topics on the platform, the tightening state control, and nationalism on the rise. The first five years of Weibo reflect a dramatic change in Chinese society, where journalists, media professionals, and opinion leaders in other fields of expertise, together with ordinary citizens directly affected by these changes in everyday life collaborate to witness the rapid social transition.

Anbieter: Dodax AT
Stand: 19.01.2020
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Measuring the Impact of Social Media on Busines...
139,95 € *
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An organization can have a high number of "likes" on its Facebook page and lots of "followers" on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization's effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of "likes" and the number of "followers" to predict an organization's "success" even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why. Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share. These data, both financial and nonfinancial, are matched and statistically analyzed to see whether a company's social media activities are significantly associated with its business performance.

Anbieter: Dodax AT
Stand: 19.01.2020
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Transactions on Large-Scale Data- and Knowledge...
68,04 € *
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This, the 40th issue of Transactions on Large-Scale Data- and Knowledge-Centered Systems, contains five revised selected regular papers. Topics covered include personalized social query expansion approaches, continuous query on social media streams, elastic processing systems, and semantic interoperability for smart grids and NoSQL environments.

Anbieter: Dodax AT
Stand: 19.01.2020
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Micro-blogging Memories
96,29 € *
ggf. zzgl. Versand

This book offers an in-depth account of social media, journalism and collective memory through a five-year analysis of Weibo, a leading Chinese micro-blogging platform, and prism of transitional China in a globalizing world. How does society remember public events in the rapidly changing age of social media? Eileen Le Han examines how various kinds of public events are shared, debated, and their historical significance and worthiness of remembrance highlighted on Weibo. Journalism plays a significant part in mobilizing collective remembering of these events, in a society with rapidly changing topics on the platform, the tightening state control, and nationalism on the rise. The first five years of Weibo reflect a dramatic change in Chinese society, where journalists, media professionals, and opinion leaders in other fields of expertise, together with ordinary citizens directly affected by these changes in everyday life collaborate to witness the rapid social transition.

Anbieter: Dodax
Stand: 19.01.2020
Zum Angebot
Measuring the Impact of Social Media on Busines...
135,95 € *
ggf. zzgl. Versand

An organization can have a high number of "likes" on its Facebook page and lots of "followers" on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization's effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of "likes" and the number of "followers" to predict an organization's "success" even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why. Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share. These data, both financial and nonfinancial, are matched and statistically analyzed to see whether a company's social media activities are significantly associated with its business performance.

Anbieter: Dodax
Stand: 19.01.2020
Zum Angebot