The Use of Indigenous Communication Approaches for HIV/AIDS Prevention in Erob Woreda, North Eastern Tigray' is a research work undertaken in Erob, North Eastern Tigray, in Ethiopia. It gives a glimpse of the Erob culture and the different forms of folk media there in the area. People of the area have been using them in their different social and political contexts since the time immemorial. They may use them in different settings ranging from like reflecting opinion both for appreciation and criticism of individuals, politics, and others to conflict resolution among the Erob people. Therefore, although there are limited researches carried out in the area, this research work could be taken as a very great input in promoting and enhancing the different folk media forms of the Erob People.
There exists women rights violation all over the world, especially in third world countries like Ethiopia. To fight this social injustice, there are various groups in society as governmental bodies, civil society, international organizations and local non governmental organizations. These elements of the society make efforts to fight for the rights of women through different methods. Studies have shown that media is a powerful tool that can bring significant change in behavior through creating awareness for the benefit of societal development. Media has the ability to educate and enlighten a society on harmful norms andtraditions that affect its life, through passing along developmental messages. This study looks in to the different ways three organizations that work in women rights in Ethiopia. Also, the study presents the existing challenges these advocates face to pass developmental messages through media, as illiteracy and digital divide persist in third world countries as Ethiopia.
Media as an agenda setter would have significant contribution to initiate the mass for participation in the development and democratization process. The existence of media both in quality and quantity would contribute for the social and economic well-being of the people in a given country. In Ethiopia, though the number of media outlets is relatively sprouting, it seems that they scant attention for issues which are vital for the development. Of course, their editorial policies, particularly Ethiopian Radio and Television Agency, have underlined that paying attention to policies and strategies of rural and agriculture activities is central to bring development in the country. This book, therefore, provides an overview on the coverage of development issues based on Ethiopian Radio, a pioneer radio station in Ethiopia and in Africa. It also consists of wide range of information regarding radio s role in addressing development issues and the extent Ethiopian Radio set development agendas .This comprehensive and concise information related to major aspects of media and development will give valuable input for students, researchers, media practitioners, and policy makers.
Media and the Liberal Arts have been portraying women with the depiction that belittles their importance in the social dynamics. The phenomenon of downplaying women appears to be a universal reality. Today various genres of the media whether they are broadcast, print or online abound with pictures of women that highlight their bodies well-nigh au naturel. Such an act constitutes the sexual objectification of women. With emphasis on women's bodies under the disguise of celebrating beauty and fashion, especially in the entertainment industry, the portrayal of women eventually assumes a form that represents them as mere sex objects. This book looks at the matter from a different perspective. It rather focuses on how the images of women as they appear in women's magazines in Addis Ababa, Ethiopia, are perceived by various members of the sexes. This way the book would throw light on the consumption of such images through the mirror of sex difference.
Covering rural development issues is important because about 85 per cent of Ethiopians are rural. It demands more media attention to enjoy the fruits of development, though media penetration in the Ethiopian countryside faces multiple challenges. Ethiopia has a very low standard of rural journalism practice.The literature of media development coverage tends to emphasis on Urban-based social issues. However, the vast majority of the population in developing countries lives in rural areas.
Ethiopia has a large population that has to be informed properly in order to achieve strong socio-economic and political establishment in the country. Thus, the country has to establish and encourage independent and diversified mass media as many as they can satisfy the information need of these large and diversified ethnic groups. But there is no such practice in the country.Even the majorities, Oromos are not represented in the press of the country.The main objective of the study is to assess the status of Afan Oromo Print Media in Ethiopia and to identify major factors that hinder the growth of the media. Data were qualitatively collected through in-depth personal interviews and questionnaires with open- ended questions.The study concluded that Afan Oromo Print media are insufficient to satisfy the information need of Oromo people. There are only three print media that are owned by the government and there is no private print media in the country that are published in Oromo language. Different challenges like political, economic, professional and social challenges were ascribed for the less development of the media were identified by the study.
Based on the Partnership Framework between the Government of Ethiopia and the U.S. Government signed in 2010, Ethiopia had set a national target of reducing new HIV infections by 50% by the end of 2014. Ethiopia is among countries most affected by HIV/AIDS epidemic. The International Labor Organization projection for 2015 indicates that as much as 8.5% of the Ethiopian labor force loss will be due to HIV/AIDS deaths. On the other hand, the national target does not fully take into account contextual factors, and development barriers due to the prevailing social, political and development policies of the country. For instance, participation of the private sector, independent civil societies and media in the development process has been severely curtailed. Ethiopia lacks a comprehensive strategy to fully address the issue of most-at-risk population as drivers of the HIV epidemic, and the HIV/AIDS response excludes Men who have sex with Men, a significant unacknowledged but fast growing transmission route of HIV. Contrary to the widespread public belief that homosexuality is not Ethiopian, there exists a flourishing underground male-sex trade in the capital Addis Ababa.
In rural Ethiopia, poverty is rampant and girls are more vulnerable to various social and economical problems than the rest of the society. They rarely have access to education, have no right to making decision on their lives even at the family level. The parents opted to use them as a means for income, and there by bridge poverty gaps. As a result, those girls would likely be entrapped in various risks. Human trafficking is one of the main risks that make them more vulnerable. With little or no information, girls migrate to middle estern countries for employment as domestic workers. Parents on their part do not hesitate to pay employment agents, which facilitate the travel, from their meager income. However, they would experience a different picture on the ground than the information they get from employment agents. According to media reports, Ethiopian girls who live and work in the middle east are subjected to conditions of forced labor, sexual assault, physical and psychological abuse, suicide, murder, and other crimes. Once they entered in those countries, no one is verifying their wellbeing responsibly. Due to that, the vulnerability of rural girls continues unabated.
"Do They Know It's Christmas?" is a song written by Bob Geldof and Midge Ure in 1984 to raise money for relief of 1984 1985 famine in Ethiopia. The original version was produced by Midge Ure, and released by Band Aid on 29 November 1984.In late 1984, a BBC report by Michael Buerk was aired highlighting the famine that had hit the people of Ethiopia. Irish singer Bob Geldof had seen the report and, being a social person, wanted to raise money. Aware that he could do little on his own, he called Midge Ure from Ultravox and together they quickly co-wrote the song, "Do They Know It's Christmas?".Geldof kept a November appointment with BBC Radio 1 DJ Richard Skinner to appear on his show, but instead of discussing his new album (the original reason for his booking), he used his airtime to publicise the idea for the charity single, so by the time the musicians were recruited there was intense media interest in the subject.