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Social Media and the Public Interest (eBook, ePUB)
20,95 € *
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Facebook, a platform created by undergraduates in a Harvard dorm room, has transformed the ways millions of people consume news, understand the world, and participate in the political process. Despite taking on many of journalism´s traditional roles, Facebook and other platforms, such as Twitter and Google, have presented themselves as tech companies-and therefore not subject to the same regulations and ethical codes as conventional media organizations. Challenging such superficial distinctions, Philip M. Napoli offers a timely and persuasive case for understanding and governing social media as news media, with a fundamental obligation to serve the public interest. Social Media and the Public Interest explores how and why social media platforms became so central to news consumption and distribution as they met many of the challenges of finding information-and audiences-online. Napoli illustrates the implications of a system in which coders and engineers drive out journalists and editors as the gatekeepers who determine media content. He argues that a social media-driven news ecosystem represents a case of market failure in what he calls the algorithmic marketplace of ideas. To respond, we need to rethink fundamental elements of media governance based on a revitalized concept of the public interest. A compelling examination of the intersection of social media and journalism, Social Media and the Public Interest offers valuable insights for the democratic governance of today´s most influential shapers of news.

Anbieter: buecher.de
Stand: 06.08.2019
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Ten Arguments For Deleting Your Social Media Ac...
6,99 € *
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Social media is supposed to bring us together - but it is tearing us apart. ´A blisteringly good, urgent, essential read´ Zadie Smith The evidence suggests that social media is making us sadder, angrier, less empathetic, more fearful, more isolated and more tribal. Jaron Lanier is the world-famous Silicon Valley scientist-pioneer who first alerted us to the dangers of social media. In this witty and urgent manifesto he explains why its toxic effects are at the heart of its design, and, in ten simple arguments, why liberating yourself from its hold will transform your life and the world for the better. WITH A NEW AFTERWORD BY THE AUTHOR ´Informed, heartfelt and often entertaining ... a timely reminder that even if we can´t bring ourselves to leave social media altogether, we should always think critically about how it works´ Sunday Times ´Indispensable. Everyone who wants to understand the digital world, its pitfalls and possibilities should read this book - now´ Matthew d´Ancona, author of Post-Truth

Anbieter: buecher.de
Stand: 02.08.2019
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Blogging: A 6 Figure Strategy: Learn The Exact ...
2,99 € *
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Are You struggling for ideas for your first Blog? You´d like to get started but don´t have the first clue on how to write a Blog post? Or Maybe you´re just looking for proven methods that actually works when it comes to monetizing your Blog? If this sounds like you, then don´t worry you´re not alone In this day and age making money through blogging has never been made so easy, yet only 5% of bloggers actually make a full-time income through their blogs. But here´s the problem What you´ve learnt and have been taught so far was probably great back in 2010, but as we know the internet is forever evolving. In ´´ Blogging: A 6 Figure Strategy ´´ we can help steer you away from this by introducing you to real strategies and methods that are currently being used by the most successful bloggers from all over the world. Here´s a small fraction of what you´ll discover inside: 5 Essential Steps you need to start a profitable blog What people don´t tell you when it comes to choosing a niche Stop wasting your time with free blog sites, do this instead The 1 thing you need to write a better blog post Effective SEO tactics that people won´t have told you about Key Monetization Methods that you´ll fail without …..and much, much more! So, if you´re fed up of being stuck in that dreaded 9 to 5 hell, and want a life of independence and financial freedom, simply just scroll up now and click the ´´Buy Button´´.

Anbieter: buecher.de
Stand: 18.08.2019
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The Social CEO (eBook, ePUB)
12,95 € *
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There remains a huge gulf in understanding by many leaders of what some are calling the Social Age - huge changes going on in society, enabling anyone with a smartphone to sign up to a social network and comment on anything and everything. Despite this revolution, which has been embraced by the masses, it is the people at the top of organizations who have been slowest to understand and adapt to it. While business leaders may feel that it´s enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age - why CEOs need to ´get social´ to survive. The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they´re better able to communicate their organization´s objectives and values, gauge the climate in which they operate and improve their brand image. Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising ´social CEOs´ working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage.

Anbieter: buecher.de
Stand: 18.08.2019
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Media Imperialism (eBook, ePUB)
25,95 € *
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Media Imperialism: Continuity and Change advances applied theoretical research on 21st century media imperialism. The volume includes established and emerging researchers in international communications who examine the geopolitical, economic, technological and cultural dimensions of 21st century media imperialism. The volume highlights and challenges how news, entertainment and social media uphold unequal power relations in the world. Written in an accessible style, this volume marries conceptual, theoretical sophistication, and concrete illustration with rich case studies and global examples. Chapters cover the complete media spectrum, from social media to Hollywood, to news and national propaganda in national and transnational analyses. Readers will find discussions that range from soft power and China to the USA´s empire of the internet to the rise of ´´Chindia´´ in a post-American media world. The volume is essential reading for upper level undergraduate, postgraduate and research communities across a wide range disciplines in the social science and the humanities.

Anbieter: buecher.de
Stand: 18.08.2019
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Social Media
28,99 € *
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This book equips students with the critical thinking they need to understand the complexities and contradictions of social media and make informed judgements. The Second Edition explores the sharing economy of Uber and Airbnb and social media in China.

Anbieter: buecher.de
Stand: 18.08.2019
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This is Social Media
14,99 € *
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*UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.* Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how. You might already be social networking on Facebook, or even microblogging on Twitter. One thing´s for sure though; you´re too busy to muck about on these sites all day, not really knowing how to get any decent play out of them. You´re looking for profitability, not gimmicks. Many organizations, large and small, are using social media and social networking to build robust communities of followers, stay ahead of the competition and increase profits. Are you missing a trick? This is the definitive guide to using the whole spectrum of social media in an efficient and measurable way in order to market your business. It covers Twitter, Facebook, LinkedIn, Ecademy, Flickr, YouTube, Bebo, MySpace, Blogs, Podcasts, Mobile and much, much more. Each site is assessed not as an end in itself but as means of delivering a business result. With simple, practical steps, real life examples and quick definitions to explain the jargon, you´ll soon understand the world of social media and have access to a range of social networking tactics that will help you reach new customers and clients, as well as get your existing ones to do more business with you.

Anbieter: buecher.de
Stand: 16.08.2019
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Social Media
34,99 € *
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Die Themen Digitalisierung und Social Media werden in der Gesellschaft kontrovers diskutiert. Fast jeder Mensch kommt auf seine Art und aus seinem Blickwinkel mit Social-Media-Anwendungen in Berührung. Dieses Buch gibt anhand zahlreicher Beispiele einen Überblick über die Vielfalt der Nutzungsmöglichkeiten, Potenziale, Chancen, Risiken und Gefahren. So trägt es zum kompetenten Umgang im Privat- und Berufsleben sowie zur Nutzung und Gestaltung von Social-Media-Anwendungen bei.

Anbieter: buecher.de
Stand: 31.07.2019
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Social Media
14,99 € *
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Plattformen wie Facebook, Wikipedia, YouTube oder Twitter haben in den vergangenen Jahren das Internet stark verändert. Sie gelten als ´´soziale Medien´´, weil sie großen Einfluss darauf haben, wie Menschen sich selbst und ihre Interessen im Internet präsentieren, wie sie Beziehungen pflegen, neu knüpfen und sich über relevante Themen informieren. Zugleich werfen sie eine Reihe von weit reichenden Fragen auf: Verschwindet durch soziale Medien die Privatsphäre? Machen soziale Medien jeden zum Journalisten? Bringen soziale Medien Wissen für alle? Sind die sozialen Medien partizipativ - oder überwachen und kontrollieren sie den Menschen? Diese Fragen beantwortet der Band aus kommunikationssoziologischer Sicht und gibt so einen Überblick darüber, wie soziale Medien unseren individuellen Alltag wie auch unsere Gesellschaft verändern. Für die zweite Auflage wurde der Band aktualisiert und um ein Kapitel zur Meinungsbildung in und mit sozialen Medien erweitert.

Anbieter: buecher.de
Stand: 31.07.2019
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