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Fundamentals of Marketing
71,90 CHF *
ggf. zzgl. Versand

Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organization can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not? Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to help build their theoretical understanding of marketing into skilful practice. Covering the most essential theories and latest trends, this book take you from the traditional marketing mix to the cutting-edge trends of the discipline, with a particular focus on sustainability, ethics, and digitalization. With cases featuring international companies such as YouTube, Kopparberg, and Nestlé, and exploring issues such as greenwashing, guilt appeals, and responsible branding, the book goes beyond marketing theory to illustrate marketing at work in the business world, and how it can be used to promote a company's success. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further and read in depth on selected topics. A fully integrated Online Resource Centre allows you to learn from real-life marketers whose video interviews expand on the book's Case Insights to offer a more in-depth view of their world. From Withers Worldwide to Aston Martin, Lanson International to Spotify, household names as well as SMEs and online businesses discuss their real-life marketing dilemmas and how they navigated their way to a positive outcome. Test bank questions, internet activities, and web links also allow you to test your learning and explore key concepts further. Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing. The book is accompanied by an Online Resource Centre that features: For everyone: Case Insight videos Library of video links Worksheets For students: Author audio podcasts Multiple-choice questions Flashcard glossaries Employability guidance and marketing careers insights Internet activities Research insights Web linksFor lecturers: VLE content PowerPoint slides Test bank Essay questions Tutorial activities Marketing resource bank Pointers on answering the discussion question at the end of each chapter of the book Figures and tables from the book in electronic format Transcripts of the Case Insight videos

Anbieter: Orell Fuessli CH
Stand: 26.02.2020
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Events Management
71,90 CHF *
ggf. zzgl. Versand

Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector. Written by a high profile international team of authors, the text features cases spanning Europe, Africa, Asia, Australia and North America and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. Furthermore, it aims to bolster student employability through the inclusion of pedagogical features such as practical asides, case studies and 'Diary of an Events Manager' in each chapter as well as five extended case studies at the back of the book to give students a window into the real life of a practitioner. Brand new to the 2nd edition: Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events New case studies in every chapter illustrating real life and diverse practical applications of each topic Updated theory about the critical global issues affecting events and the main drivers of change in the industry A selection of links to Power points and an Instructors manual for lecturer, events-related videos for fun additional educational viewing and author-selected SAGE journal articles for advanced learning and cutting edge research about events can be found at

Anbieter: Orell Fuessli CH
Stand: 26.02.2020
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Recruiting on Social Media with Linkedin, Faceb...
83,90 CHF *
ggf. zzgl. Versand

Growing numbers of recruiters use social media as a talent sourcing tool. So far, social media recruitment has largely been confined to professional recruiters and larger corporates but smaller companies with more limited resources are also including a social media element in their online recruitment strategy. Social media isn't only a great tool for networking and marketing online, companies are using these tools more and more to connect with potential employees, to attract new hires, to build brand awareness (as a great company to work for) and to research prospective employees. If you have vacancies that you're struggling to fill, Facebook, Twitter and LinkedIn could be the missing ingredient in your recruitment strategy. But how should you go about implementing a social media recruitment campaign? This book is your ultimate resource for Recruiting on Social Media with LinkedIn, Facebook and Twitter. Here you will find the most up-to-date information, analysis, background and everything you need to know. In easy to read chapters, with extensive references and links to get you to know all there is to know about Recruiting on Social Media with LinkedIn, Facebook and Twitter right away, covering: Recruitment, Selection ratio, Application for employment, Audition, Background check, Campus placement, Candidate submittal, Careers In The Outdoors, Common Recruitment Examination, Competency-based job description, Cover letter, Cravath System, E-recruitment, Employability, Employee referral, Employee value proposition, Employer of last resort, Employment agency, Employment contract, Employment counsellor, Europass, Executive pay, Executive search, ForceSelect, Free agent (business), Global Career Development Facilitator, Golden hello, Graduate recruitment, Greater Chicago HERC, Haigui, Higher Education Recruitment Consortium, Hipsty, Homeworker, HResume, Independent contractor, Induction (teachers), Induction programme, INGRADA, Integrity Inventory, Internal labor market, Internet recruiting, Interview suit, Jeopardy! audition process, Job description, Job fair, Job fraud, Job interview, Job wrapping, Labour hire, Military recruitment, Multiple mini interview, National Association of Colleges and Employers, New Jersey/Eastern Pennsylvania/Delaware HERC, NotchUp, Onboarding, Online job fair, Online vetting, Overqualification, Peak earning years, Performance-linked incentives, Permanent employment, Person specification, Probation (workplace), Realistic Job Preview, Recession-proof job, Recruitment advertising, Recruitment in the Republic of Ireland, Recruitment Process Insourcing, Recruitment Process Outsourcing, Referral recruitment, Résumé, Role-based assessment, Salary, Screening Resumes, Simultaneous Recruiting of New Graduates, Social recruiting, Sourcing (personnel), South West African Native Labour Association, St. Louis Regional HERC, Talent community, The Select Family of Staffing Companies, Times Ascent, Trends in pre-employment screening, Versatilist, Vetting, Video resume, Witwatersrand Native Labour Association, Work-at-home scheme, LinkedIn, Facebook, Twitter, Social media This book explains in-depth the real drivers and workings of Recruiting on Social Media with LinkedIn, Facebook and Twitter. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Recruiting on Social Media with LinkedIn, Facebook and Twitter with the objectivity of experienced professionals.

Anbieter: Orell Fuessli CH
Stand: 26.02.2020
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Events Management
241,00 CHF *
ggf. zzgl. Versand

Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector. Written by a high profile international team of authors, the text features cases spanning Europe, Africa, Asia, Australia and North America and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. Furthermore, it aims to bolster student employability through the inclusion of pedagogical features such as practical asides, case studies and 'Diary of an Events Manager' in each chapter as well as five extended case studies at the back of the book to give students a window into the real life of a practitioner. Brand new to the 2nd edition: Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events New case studies in every chapter illustrating real life and diverse practical applications of each topic Updated theory about the critical global issues affecting events and the main drivers of change in the industry A selection of links to Power points and an Instructors manual for lecturer, events-related videos for fun additional educational viewing and author-selected SAGE journal articles for advanced learning and cutting edge research about events can be found at

Anbieter: Orell Fuessli CH
Stand: 26.02.2020
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Teaching in a Networked Classroom
35,90 CHF *
ggf. zzgl. Versand

The pace of technological change has made the immediate and long-term future difficult, if not impossible, to predict. Teachers are forced to imagine the world they are preparing their students to live in. In this situation creativity becomes a vital resource for enabling uncertain futures to be embraced and an important attribute for students to have both for their learning and their employability in the future. In this book, the authors argue that creativity is a social and collaborative process that can be enhanced through online and digital technologies. Filled with case studies and practical tasks, it shows teachers how they can develop an approach to teaching and learning with digital technologies that is inherently social, collaborative and creative. Including case studies and practical examples of projects and lessons throughout, the chapters cover:Learning in a networked societyAn examination of sharing practices and how knowledge can be shared more effectivelyPotential pitfalls of virtual learning environments and public social networking sites Using digital media to plan schemes of work and lessons How to facilitate meaningful collaboration and discussion through digital media Creating online environments to enable students to share their understandings and learning Bringing together key ideas about creativity, collaborative learning and ICT in the classroom, this timely book will be an invaluable resource for all teachers.

Anbieter: Orell Fuessli CH
Stand: 26.02.2020
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Events Management
52,99 € *
ggf. zzgl. Versand

Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector. Written by a high profile international team of authors, the text features cases spanning Europe, Africa, Asia, Australia and North America and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. Furthermore, it aims to bolster student employability through the inclusion of pedagogical features such as practical asides, case studies and 'Diary of an Events Manager' in each chapter as well as five extended case studies at the back of the book to give students a window into the real life of a practitioner. Brand new to the 2nd edition: Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events New case studies in every chapter illustrating real life and diverse practical applications of each topic Updated theory about the critical global issues affecting events and the main drivers of change in the industry A selection of links to Power points and an Instructors manual for lecturer, events-related videos for fun additional educational viewing and author-selected SAGE journal articles for advanced learning and cutting edge research about events can be found at

Anbieter: Thalia AT
Stand: 26.02.2020
Zum Angebot
Fundamentals of Marketing
52,99 € *
ggf. zzgl. Versand

Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organization can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not? Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to help build their theoretical understanding of marketing into skilful practice. Covering the most essential theories and latest trends, this book take you from the traditional marketing mix to the cutting-edge trends of the discipline, with a particular focus on sustainability, ethics, and digitalization. With cases featuring international companies such as YouTube, Kopparberg, and Nestlé, and exploring issues such as greenwashing, guilt appeals, and responsible branding, the book goes beyond marketing theory to illustrate marketing at work in the business world, and how it can be used to promote a company's success. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further and read in depth on selected topics. A fully integrated Online Resource Centre allows you to learn from real-life marketers whose video interviews expand on the book's Case Insights to offer a more in-depth view of their world. From Withers Worldwide to Aston Martin, Lanson International to Spotify, household names as well as SMEs and online businesses discuss their real-life marketing dilemmas and how they navigated their way to a positive outcome. Test bank questions, internet activities, and web links also allow you to test your learning and explore key concepts further. Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing. The book is accompanied by an Online Resource Centre that features: For everyone: Case Insight videos Library of video links Worksheets For students: Author audio podcasts Multiple-choice questions Flashcard glossaries Employability guidance and marketing careers insights Internet activities Research insights Web linksFor lecturers: VLE content PowerPoint slides Test bank Essay questions Tutorial activities Marketing resource bank Pointers on answering the discussion question at the end of each chapter of the book Figures and tables from the book in electronic format Transcripts of the Case Insight videos

Anbieter: Thalia AT
Stand: 26.02.2020
Zum Angebot
Recruiting on Social Media with Linkedin, Faceb...
47,99 € *
ggf. zzgl. Versand

Growing numbers of recruiters use social media as a talent sourcing tool. So far, social media recruitment has largely been confined to professional recruiters and larger corporates but smaller companies with more limited resources are also including a social media element in their online recruitment strategy. Social media isn't only a great tool for networking and marketing online, companies are using these tools more and more to connect with potential employees, to attract new hires, to build brand awareness (as a great company to work for) and to research prospective employees. If you have vacancies that you're struggling to fill, Facebook, Twitter and LinkedIn could be the missing ingredient in your recruitment strategy. But how should you go about implementing a social media recruitment campaign? This book is your ultimate resource for Recruiting on Social Media with LinkedIn, Facebook and Twitter. Here you will find the most up-to-date information, analysis, background and everything you need to know. In easy to read chapters, with extensive references and links to get you to know all there is to know about Recruiting on Social Media with LinkedIn, Facebook and Twitter right away, covering: Recruitment, Selection ratio, Application for employment, Audition, Background check, Campus placement, Candidate submittal, Careers In The Outdoors, Common Recruitment Examination, Competency-based job description, Cover letter, Cravath System, E-recruitment, Employability, Employee referral, Employee value proposition, Employer of last resort, Employment agency, Employment contract, Employment counsellor, Europass, Executive pay, Executive search, ForceSelect, Free agent (business), Global Career Development Facilitator, Golden hello, Graduate recruitment, Greater Chicago HERC, Haigui, Higher Education Recruitment Consortium, Hipsty, Homeworker, HResume, Independent contractor, Induction (teachers), Induction programme, INGRADA, Integrity Inventory, Internal labor market, Internet recruiting, Interview suit, Jeopardy! audition process, Job description, Job fair, Job fraud, Job interview, Job wrapping, Labour hire, Military recruitment, Multiple mini interview, National Association of Colleges and Employers, New Jersey/Eastern Pennsylvania/Delaware HERC, NotchUp, Onboarding, Online job fair, Online vetting, Overqualification, Peak earning years, Performance-linked incentives, Permanent employment, Person specification, Probation (workplace), Realistic Job Preview, Recession-proof job, Recruitment advertising, Recruitment in the Republic of Ireland, Recruitment Process Insourcing, Recruitment Process Outsourcing, Referral recruitment, Résumé, Role-based assessment, Salary, Screening Resumes, Simultaneous Recruiting of New Graduates, Social recruiting, Sourcing (personnel), South West African Native Labour Association, St. Louis Regional HERC, Talent community, The Select Family of Staffing Companies, Times Ascent, Trends in pre-employment screening, Versatilist, Vetting, Video resume, Witwatersrand Native Labour Association, Work-at-home scheme, LinkedIn, Facebook, Twitter, Social media This book explains in-depth the real drivers and workings of Recruiting on Social Media with LinkedIn, Facebook and Twitter. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Recruiting on Social Media with LinkedIn, Facebook and Twitter with the objectivity of experienced professionals.

Anbieter: Thalia AT
Stand: 26.02.2020
Zum Angebot
Events Management
175,99 € *
ggf. zzgl. Versand

Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector. Written by a high profile international team of authors, the text features cases spanning Europe, Africa, Asia, Australia and North America and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. Furthermore, it aims to bolster student employability through the inclusion of pedagogical features such as practical asides, case studies and 'Diary of an Events Manager' in each chapter as well as five extended case studies at the back of the book to give students a window into the real life of a practitioner. Brand new to the 2nd edition: Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events New case studies in every chapter illustrating real life and diverse practical applications of each topic Updated theory about the critical global issues affecting events and the main drivers of change in the industry A selection of links to Power points and an Instructors manual for lecturer, events-related videos for fun additional educational viewing and author-selected SAGE journal articles for advanced learning and cutting edge research about events can be found at

Anbieter: Thalia AT
Stand: 26.02.2020
Zum Angebot