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War of the Worlds to Social Media als eBook Dow...
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War of the Worlds to Social Media:Mediated Communication in Times of Crisis

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Stand: Dec 21, 2018
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Social Media als eBook Download von
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Social Media:The Academic Library Perspective

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Stand: Dec 21, 2018
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Social Media:Culture and Identity Lexington Books

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Social Media:Pedagogy and Practice UPA

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Stand: Dec 21, 2018
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Social Media:Der Einfluss auf Unternehmen. Auflage 2013

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Stand: Jan 13, 2019
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Social Media:HMD - Praxis der Wirtschaftsinformatik 287

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Stand: Dec 17, 2018
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Social Media:HMD - Praxis der Wirtschaftsinformatik 287

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Stand: Dec 17, 2018
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Social Media:Theorie und Praxis digitaler Sozialitaet

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Stand: Dec 21, 2018
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Social Media Marketing (eBook, PDF)
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This book is not available as a print inspection copy. To download an e-version click here or for more information contact yourlocal sales representative. The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing, whilst taking a thorough refreshment of the cases, examples and the literature. Itoffers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, providing discussion questions and further reading throughout. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. The book is supported by real-life examples and case studies from a range of industries, companies and countries such as China, Canada, Sweden and Singapore. They include DHL (Germany), Dubai Foundation for Women and Children, Google (Taiwan), Addict Aide (France) Canada (opera Vancouver), Britain (British Tourism), Procter& Gamble (Global), Maggi (India), McDonalds (Global), eBags (US/Global), Vodafone (Romania). Online resources for this book are available here Suitable for Marketing, Advertising or Media students taking classes on social media or digital marketing at upper undergraduate, Masters or Doctoral level.

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Stand: Jan 16, 2019
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Careers in Social Media als eBook Download von
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Careers in Social Media:

Anbieter: Hugendubel.de
Stand: Dec 21, 2018
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