Angebote zu "Ebook" (1.458.405 Treffer)

Erfolgreich mit Social Media (eBook, ePUB)
3,99 € *
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Wer sich professionell in den sozialen Netzwerken positioniert, verschafft sich berufliche Vorteile. Social Media sind inzwischen ein wichtiger Erfolgsfaktor. Nutzen Sie die vielfältigen Möglichkeiten für Ihre Karriere! Einen kompakten Überblick bekommen Sie hier. Inhalte: - Richtig einsteigen: Kommunikationsprinzipien und wichtige Social-Media-Kanäle - Liken, sharen, bloggen: Wie Sie im Social Web auf sich aufmerksam machen - Neue Arbeitswelt: Social Media im Unternehmenskontext und bei der Jobsuche professionell einsetzen - Rechtliche Fallstricke umgehen: fremde Inhalte verwenden, Creative Commons, AGBs und mehr

Anbieter: buecher.de
Stand: 19.09.2019
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Mining Social Media (eBook, ePUB)
15,95 € *
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BuzzFeed News Senior Reporter Lam Thuy Vo explains how to get, process, and analyze data from the social web in meaningful ways with the Python programming language. Mining Social Media will show you the kind of data that can be mined on the social web, the insights that can be gained from it, and the limitations of its scope. You´ll learn how to find out what kind of data is available on popular social media juggernauts like Facebook and Twitter and how to recognize the value of what is measured. Practical exercises interweave with conceptual lessons that cover ways to use Python to extract data from social media sources, analyze it, and make sense of it visually. You´ll learn how to write a script that taps into an API, how to scrape data from websites, and even how to analyze data from an automated Twitter bot.

Anbieter: buecher.de
Stand: 19.09.2019
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Understanding Social Media (eBook, ePUB)
16,95 € *
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Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape. Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacy Tying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.

Anbieter: buecher.de
Stand: 19.09.2019
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Understanding Social Media (eBook, PDF)
16,95 € *
ggf. zzgl. Versand

Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape. Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacy Tying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.

Anbieter: buecher.de
Stand: 19.09.2019
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Social Media als eBook Download von
39,49 € *
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(39,49 € / in stock)

Social Media:Pedagogy and Practice

Anbieter: Hugendubel.de
Stand: 18.09.2019
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Social Media als eBook Download von
44,99 € *
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(44,99 € / in stock)

Social Media:Culture and Identity

Anbieter: Hugendubel.de
Stand: 18.09.2019
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Social Media als eBook Download von
59,99 €
Reduziert
22,99 € *
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(59,99 € / in stock)

Social Media:Der Einfluss auf Unternehmen

Anbieter: Hugendubel.de
Stand: 05.09.2019
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Social Media Marketing (eBook, PDF)
23,99 € *
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Das Standardwerk zum Social Media Marketing, nun in der vierten Auflage. Für die neue Auflage haben Corina Pahrmann und Wibke Ladwig das Buch komplett überarbeitet und aktualisiert. Es enthält nun noch mehr aktuelle Fallstudien aus dem deutschsprachigen Raum, Interviews mit deutschen Social Media Managern und Best Practices für den Social Media-Alltag: Wie reagiert man auf Kritik? Wie moderiert man ausufernde Diskussionen? Wie geht man mit Trollen um? Außerdem geht es verstärkt auf kleine und mittelständische Unternehmen ein. Weitere Schwerpunkte sind Monitoring und Erfolgskontrolle sowie Location based-Services und Mobile Social Media Marketing. Darüber hinaus wird gezeigt, was heute zum Berufsbild des Social Media Managers gehört.

Anbieter: buecher.de
Stand: 19.09.2019
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Social Media Marketing (eBook, PDF)
35,95 € *
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This book is not available as a print inspection copy. To download an e-version or for more information contact your . **Winner of the TAA 2017 Textbook Excellence Award** ´´Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.´´ TAA Judges Panel ocial Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand´s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ´four zones´ of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. Suitable for modules and courses on social media marketing.

Anbieter: buecher.de
Stand: 19.09.2019
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