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ISBN Social Media Optimization For Dummies Buch...
9,12 € *
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Optimize, optimize, optimize to get the most out of your company's social media presenceAs it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age.So, what is Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals.* Integrate social media into your website* Drive traffic to your website* Build followers and generate a buzz* Increase engagement with customersFrom integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.

Anbieter: Dodax AT
Stand: 24.01.2020
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ISBN Social Media Marketing For Dummies, 3rd Ed...
25,60 € *
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The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms, getting social with existing web properties like a company site, blog, mobile tools, and advertising, making the most of Facebook, Twitter, Google+, LinkedIn, and others, launching a campaign and developing a voice, reaching your audience on key and niche platforms, and embracing influencers, and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. - Gives you an overview of your social media marketing choices - Covers giving social license to employees and metrics - Provides the latest trends in social media marketing - Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered. Author Information Shiv Singh is one of the leading voices in social media marketing. He’s currently SVP Global Brand and Marketing Transformation at Visa, Inc. Stephanie Diamond is a former marketing director at AOL and president of Digital Media Works, a firm that offers content marketing services to businesses.

Anbieter: Dodax AT
Stand: 24.01.2020
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Singh, Shiv: Social Media Marketing For Dummies
24,19 € *
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Erscheinungsdatum: 02.01.2015, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Social Media Marketing For Dummies, Auflage: 3. Auflage von 2015 // 3. Auflage // 3. Auflage. Revised, Autor: Singh, Shiv // Diamond, Stephanie, Verlag: Wiley John + Sons // John Wiley & Sons, Sprache: Englisch, Schlagworte: E-Business // Electronic Commerce // E-Commerce // Electronic Marketing // E-Venture // Internet // Marketing // Net Economy // Absatz // Vermarktung // Social Media // Social Network // Soziales Netzwerk // Soziale Medien // Soziale Netzwerke, Rubrik: Betriebswirtschaft, Seiten: 432, Reihe: For Dummies, Gewicht: 581 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 24.01.2020
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ISBN Social Media Marketing For Dummies, 3rd Ed...
24,90 € *
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The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms, getting social with existing web properties like a company site, blog, mobile tools, and advertising, making the most of Facebook, Twitter, Google+, LinkedIn, and others, launching a campaign and developing a voice, reaching your audience on key and niche platforms, and embracing influencers, and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. - Gives you an overview of your social media marketing choices - Covers giving social license to employees and metrics - Provides the latest trends in social media marketing - Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered. Author Information Shiv Singh is one of the leading voices in social media marketing. He’s currently SVP Global Brand and Marketing Transformation at Visa, Inc. Stephanie Diamond is a former marketing director at AOL and president of Digital Media Works, a firm that offers content marketing services to businesses.

Anbieter: Dodax
Stand: 24.01.2020
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ISBN Social Media Commerce For Dummies Buch Tas...
14,65 € *
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Capture customers and sales with social media commerceSocial media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more.* Your customers are communicating with each other via social media, making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities* This step-by-step guide explains social media commerce and shows what you can accomplish* Helps you determine the sites where your business should have a presence* Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks* Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketingSocial Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.

Anbieter: Dodax AT
Stand: 24.01.2020
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ISBN Social Media Marketing All-in-One For Dumm...
24,41 € *
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The bestselling social media marketing bookMarketing your business through social media isn't an option these days--it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach--and keep--more customers, make more sales, and boost your bottom line.* Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more* Offers tips for engaging your community and measuring your efforts* Explains how to blend social media with your other online and offline marketing efforts* Shows you how to leverage data to learn more about your communityDon't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.

Anbieter: Dodax
Stand: 24.01.2020
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ISBN Social Media Marketing All-in-One For Dumm...
25,34 € *
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The bestselling social media marketing bookMarketing your business through social media isn't an option these days--it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach--and keep--more customers, make more sales, and boost your bottom line.* Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more* Offers tips for engaging your community and measuring your efforts* Explains how to blend social media with your other online and offline marketing efforts* Shows you how to leverage data to learn more about your communityDon't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.

Anbieter: Dodax AT
Stand: 24.01.2020
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ISBN Visual Social Marketing For Dummies Buch T...
5,60 € *
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How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. - Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan - Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare - Explores visual tools, including infographics, presentations, and video - Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies. Author Information Krista Neher is the CEO of Boot Camp Digital, author of the bestselling Social Media Field Guide, and an international speaker. She spent over five years working at Procter & Gamble on some of the biggest brand launches and is now a leading consultant, speaker, and educator on social media marketing.

Anbieter: Dodax
Stand: 24.01.2020
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Facebook, Twitter, and Instagram For Seniors Fo...
21,61 € *
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Enjoy the top social media sites with ease and securityDone correctly, social media is a way to connect friends, family, and the world while still maintaining security and privacy. Facebook, Twitter, & Instagram For Seniors For Dummies, 3rd Edition offers advice on how to enjoy the three most popular social media options while avoiding worry about who sees what you share.Written by social media expert Marsha Collier, this book walks you through establishing accounts, making connections, and sharing content including photos and video. You learn the settings to adjust on each platform to maintain privacy and filter out the content you don't want. This book also explains the subtle art of avoiding or blocking people on social platforms without jeopardizing your real-world relationships!Take control of what you shareConnect with othersTake and share your best picturesUse social media as a news sourceSocial media sites are great fun once you learn how to cut through the clutter--and this book shows you how!

Anbieter: Dodax AT
Stand: 24.01.2020
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