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The Social Media MBA
14,99 € *
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The Social Media MBA ab 14.99 € als epub eBook: Your Competitive Edge in Social Media Strategy Development and Delivery. Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 16.11.2019
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Social Media Marketing
29,90 € *
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Das Standardwerk zum Social Media Marketing, nun in der vierten Auflage. Für die neue Auflage haben Corina Pahrmann und Wibke Ladwig das Buch komplett überarbeitet und aktualisiert. Es enthält nun noch mehr aktuelle Fallstudien aus dem deutschsprachigen Raum, Interviews mit deutschen Social Media Managern und Best Practices für den Social Media-Alltag: Wie reagiert man auf Kritik? Wie moderiert man ausufernde Diskussionen? Wie geht man mit Trollen um? Außerdem geht es verstärkt auf kleine und mittelständische Unternehmen ein. Weitere Schwerpunkte sind Monitoring und Erfolgskontrolle sowie Location based-Services und Mobile Social Media Marketing. Darüber hinaus wird gezeigt, was heute zum Berufsbild des Social Media Managers gehört.

Anbieter: buecher
Stand: 16.11.2019
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Social Media Marketing
30,80 € *
ggf. zzgl. Versand

Das Standardwerk zum Social Media Marketing, nun in der vierten Auflage. Für die neue Auflage haben Corina Pahrmann und Wibke Ladwig das Buch komplett überarbeitet und aktualisiert. Es enthält nun noch mehr aktuelle Fallstudien aus dem deutschsprachigen Raum, Interviews mit deutschen Social Media Managern und Best Practices für den Social Media-Alltag: Wie reagiert man auf Kritik? Wie moderiert man ausufernde Diskussionen? Wie geht man mit Trollen um? Außerdem geht es verstärkt auf kleine und mittelständische Unternehmen ein. Weitere Schwerpunkte sind Monitoring und Erfolgskontrolle sowie Location based-Services und Mobile Social Media Marketing. Darüber hinaus wird gezeigt, was heute zum Berufsbild des Social Media Managers gehört.

Anbieter: buecher
Stand: 16.11.2019
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Strategic Social Media
46,99 € *
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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

Anbieter: buecher
Stand: 16.11.2019
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Strategic Social Media
46,99 € *
ggf. zzgl. Versand

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

Anbieter: buecher
Stand: 16.11.2019
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Online Social Media Content Delivery
58,99 € *
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Online Social Media Content Delivery ab 58.99 € als Taschenbuch: A Data-Driven Approach. 1st ed. 2018. Aus dem Bereich: Bücher, English, International, Gebundene Ausgaben,

Anbieter: hugendubel
Stand: 16.11.2019
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Social Media Marketing
11,49 € *
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Social Media Marketing ab 11.49 € als Taschenbuch: Growing Your Social Media Accounts And Turning Your Audience Into Profitable Customers For Your Business Through Selling and Affiliate Marketing.. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales,

Anbieter: hugendubel
Stand: 16.11.2019
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Online Social Media Content Delivery
58,99 € *
ggf. zzgl. Versand

Online Social Media Content Delivery ab 58.99 EURO A Data-Driven Approach. 1st ed. 2018

Anbieter: ebook.de
Stand: 16.11.2019
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Social Media Analytics Strategy
26,99 € *
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This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You'll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing

Anbieter: buecher
Stand: 16.11.2019
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