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Social Computing and Social Media. Communicatio...
72,17 € *
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This two-volume set LNCS 11578 and 11579 constitutes the refereed proceedings of the 11th International Conference on Social Computing and Social Media, SCSM 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA.HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process.The 81 papers presented in these two volumes are organized in topical sections named: Social Media Design and Development, Human Behaviour in Social Media, Social Network Analysis, Community Engagement and Social Participation, Computer Mediated Communication, Healthcare Communities, Social Media in Education, Digital Marketing and Consumer Experience.

Anbieter: Dodax
Stand: 19.01.2020
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Science Communication in the Social Media Era
45,90 € *
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Science communication is dramatically being redefined by the convergence of the 'old' and 'new' media. The latter is creating fresh opportunities that can potentially enhance science communication and possibly bridge the apparent gaps between journalists and scientists that have contributed to inadequate dissemination and communication of scientific issues in the public sphere. This book attempts to investigate whether social media is compatible with Kenya's agro-biotechnology communication strategies and questions whether it can enhance the communication initiatives surrounding this controversial science. It does this by conducting open ended, semi-structured interviews with experts in the biotechnology field on issues pertaining to biotechnology communication in the past and at present, and questions whether social media would be compatible within the Kenyan setting. The findings suggest that social media would be compatible but only if used in tandem with the old media. It highlights the difference between social media as a tool for science communication in the developed and the developing world as it uncovers varying constraints faced in the African situation.

Anbieter: Dodax
Stand: 19.01.2020
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Science Communication in the Social Media Era
47,20 € *
ggf. zzgl. Versand

Science communication is dramatically being redefined by the convergence of the 'old' and 'new' media. The latter is creating fresh opportunities that can potentially enhance science communication and possibly bridge the apparent gaps between journalists and scientists that have contributed to inadequate dissemination and communication of scientific issues in the public sphere. This book attempts to investigate whether social media is compatible with Kenya's agro-biotechnology communication strategies and questions whether it can enhance the communication initiatives surrounding this controversial science. It does this by conducting open ended, semi-structured interviews with experts in the biotechnology field on issues pertaining to biotechnology communication in the past and at present, and questions whether social media would be compatible within the Kenyan setting. The findings suggest that social media would be compatible but only if used in tandem with the old media. It highlights the difference between social media as a tool for science communication in the developed and the developing world as it uncovers varying constraints faced in the African situation.

Anbieter: Dodax AT
Stand: 19.01.2020
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Leveraging Social Media for Health Communication
54,90 € *
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The use of social media has become part and parcel of our lives. What then can we benefit from social media to help in providing solutions to some of challenges that we face such as in health? Do we fully understand social media and its interactive and dialogic nature that enhances feedback? Through exploring social media in HIV and AIDS Communication, the book provides insights on specific appropriateness of different social media platforms that enhances content creation and consumption with specific preferences in social media platforms while matching the audience gratifications such as entertainment so as to capture attention and attract the audiences to HIV and AIDS information.

Anbieter: Dodax
Stand: 19.01.2020
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Leveraging Social Media for Health Communication
56,50 € *
ggf. zzgl. Versand

The use of social media has become part and parcel of our lives. What then can we benefit from social media to help in providing solutions to some of challenges that we face such as in health? Do we fully understand social media and its interactive and dialogic nature that enhances feedback? Through exploring social media in HIV and AIDS Communication, the book provides insights on specific appropriateness of different social media platforms that enhances content creation and consumption with specific preferences in social media platforms while matching the audience gratifications such as entertainment so as to capture attention and attract the audiences to HIV and AIDS information.

Anbieter: Dodax AT
Stand: 19.01.2020
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Improvement of social media communication for f...
38,90 € *
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Social media is not a new term, not a trend or a new wave of communication. When it comes to business, majority of new start-ups and newly launched brands from the very beginning are based on power of social media. Although some companies still fight social networking era existence and keep investing their resources into traditional marketing means. Therefore this book solves a problem of a fashion brand which was launched for Latvian market 10 years ago. Research study in the book ascertains social technographical types of the target market, their level of involvement into fashion and patterns of their behavior on social media spaces. Statistically significant relationships are examined between fashion involvement and social media related variables. Therefore book offers communication plan for the whole year which includes suggestions for the content of the message, timing, budgeting and platforms to enter. Even though it is very difficult to predict success or failure when it comes to marketing, the final goal of communication plan generated is to increase brand awareness and involvement.

Anbieter: Dodax
Stand: 19.01.2020
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Improvement of social media communication for f...
40,00 € *
ggf. zzgl. Versand

Social media is not a new term, not a trend or a new wave of communication. When it comes to business, majority of new start-ups and newly launched brands from the very beginning are based on power of social media. Although some companies still fight social networking era existence and keep investing their resources into traditional marketing means. Therefore this book solves a problem of a fashion brand which was launched for Latvian market 10 years ago. Research study in the book ascertains social technographical types of the target market, their level of involvement into fashion and patterns of their behavior on social media spaces. Statistically significant relationships are examined between fashion involvement and social media related variables. Therefore book offers communication plan for the whole year which includes suggestions for the content of the message, timing, budgeting and platforms to enter. Even though it is very difficult to predict success or failure when it comes to marketing, the final goal of communication plan generated is to increase brand awareness and involvement.

Anbieter: Dodax AT
Stand: 19.01.2020
Zum Angebot
Usage of Social Media for Teaching Mass Communi...
64,90 € *
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The use and acceptance of social media for teaching and learning is perpetually becoming a global trend. Despite the revolutionary emergence of social media in all aspects of human endeavors, there is however a major drawback in the correlation of such increase and using social media for teaching. Regardless of the relevance of social media, faculty members' willingness to use social media applications for teaching of mass communication is relatively low. This book reveals how Social media applications can be used to support students cooperative/collaborative learning, improves students' academic performance by exposing them to good learning materials, flexible learning and modern technological skills.

Anbieter: Dodax
Stand: 19.01.2020
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Usage of Social Media for Teaching Mass Communi...
66,80 € *
ggf. zzgl. Versand

The use and acceptance of social media for teaching and learning is perpetually becoming a global trend. Despite the revolutionary emergence of social media in all aspects of human endeavors, there is however a major drawback in the correlation of such increase and using social media for teaching. Regardless of the relevance of social media, faculty members' willingness to use social media applications for teaching of mass communication is relatively low. This book reveals how Social media applications can be used to support students cooperative/collaborative learning, improves students' academic performance by exposing them to good learning materials, flexible learning and modern technological skills.

Anbieter: Dodax AT
Stand: 19.01.2020
Zum Angebot