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Social Media Tools Used By Undergraduate Studen...
49,90 € *
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Social Media is a form of electronic communication which facilitates interaction based on certain interests and characteristics. They are media for social interaction, using highly accessible and scalable publishing techniques. Social Media use web-based technologies to transform and broadcast media monologues into social dialogues. They support the democratisation of knowledge and information and transform people from content consumers to content producers (Beer, 2008). This study investigated what the undergraduate students of Lagos State University, Lagos, Nigeria use Social Media tools for. It sought to understand the common Social Media tools used by them, the Medium they use to access these Social Media, the challenges they face while using these Social Media, their competency in the use of these new technologies and ultimately, its implication in incorporating them as an instructional strategy tool for undergraduates.

Anbieter: Dodax
Stand: 20.01.2020
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The Role of Origin of Fame in Influencer Branding
75,06 € *
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Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related outcomes depends on the identification of consumers with social media influencers. Additionally, the cultural characteristics of countries in which consumers live play a significant role as to how consumers' identification with social media influencers impacts their purchase intentions for brands that are advertised by these influencers. Through these conceptually and empirically profound analyses, the author detects interesting implications for the management of brands in the context of social media and brand management. Especially when it comes to choosing the most suitable social media influencer for brand cooperations it is not the origin of fame that counts, but whether customers identify with the influencer in the right way.

Anbieter: Dodax
Stand: 20.01.2020
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Media and Social Conflict
61,60 € *
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Post-Seattle movements share two important characteristics: First, these social movements emerged as a reaction to neo-liberal policies that gave rise to a number of negative outcomes such as increasing economic and social inequality. Second, new information and communication technologies (ICTs) and tools played an essential role in terms of communication, data verification and mobilization in these movements. "Media and social conflict" hopes to shed some light on the growing relationship between contemporary social movements and online participatory media by focusing on the Turkish experience.

Anbieter: Dodax AT
Stand: 20.01.2020
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Media and Social Conflict
59,90 € *
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Post-Seattle movements share two important characteristics: First, these social movements emerged as a reaction to neo-liberal policies that gave rise to a number of negative outcomes such as increasing economic and social inequality. Second, new information and communication technologies (ICTs) and tools played an essential role in terms of communication, data verification and mobilization in these movements. "Media and social conflict" hopes to shed some light on the growing relationship between contemporary social movements and online participatory media by focusing on the Turkish experience.

Anbieter: Dodax
Stand: 20.01.2020
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Adaptive Resonance Theory in Social Media Data ...
94,98 € *
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Social media data contains our communication and online sharing, mirroring our daily life. This book looks at how we can use and what we can discover from such big data:Basic knowledge (data & challenges) on social media analyticsClustering as a fundamental technique for unsupervised knowledge discovery and data miningA class of neural inspired algorithms, based on adaptive resonance theory (ART), tackling challenges in big social media data clusteringStep-by-step practices of developing unsupervised machine learning algorithms for real-world applications in social media domainAdaptive Resonance Theory in Social Media Data Clustering stands on the fundamental breakthrough in cognitive and neural theory, i.e. adaptive resonance theory, which simulates how a brain processes information to perform memory, learning, recognition, and prediction.It presents initiatives on the mathematical demonstration of ART's learning mechanisms in clustering, and illustrates how to extend the base ART model to handle the complexity and characteristics of social media data and perform associative analytical tasks.Both cutting-edge research and real-world practices on machine learning and social media analytics are included in the book and if you wish to learn the answers to the following questions, this book is for you:How to process big streams of multimedia data?How to analyze social networks with heterogeneous data?How to understand a user's interests by learning from online posts and behaviors?How to create a personalized search engine by automatically indexing and searching multimodal information resources? .

Anbieter: Dodax AT
Stand: 20.01.2020
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Adaptive Resonance Theory in Social Media Data ...
94,98 € *
ggf. zzgl. Versand

Social media data contains our communication and online sharing, mirroring our daily life. This book looks at how we can use and what we can discover from such big data:Basic knowledge (data & challenges) on social media analyticsClustering as a fundamental technique for unsupervised knowledge discovery and data miningA class of neural inspired algorithms, based on adaptive resonance theory (ART), tackling challenges in big social media data clusteringStep-by-step practices of developing unsupervised machine learning algorithms for real-world applications in social media domainAdaptive Resonance Theory in Social Media Data Clustering stands on the fundamental breakthrough in cognitive and neural theory, i.e. adaptive resonance theory, which simulates how a brain processes information to perform memory, learning, recognition, and prediction.It presents initiatives on the mathematical demonstration of ART's learning mechanisms in clustering, and illustrates how to extend the base ART model to handle the complexity and characteristics of social media data and perform associative analytical tasks.Both cutting-edge research and real-world practices on machine learning and social media analytics are included in the book and if you wish to learn the answers to the following questions, this book is for you:How to process big streams of multimedia data?How to analyze social networks with heterogeneous data?How to understand a user's interests by learning from online posts and behaviors?How to create a personalized search engine by automatically indexing and searching multimodal information resources? .

Anbieter: Dodax
Stand: 20.01.2020
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New Media
42,50 € *
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New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in which 'new media' really are new, assesses the claims that a media and technological revolution has taken place and formulates new ways for media studies to respond to new technologies. The authors introduce a wide variety of topics including: how to define the characteristics of new media, social and political uses of new media and new communications, new media technologies, politics and globalization, everyday life and new media, theories of interactivity, simulation, the new media economy, cybernetics, cyberculture, the history of automata and artificial life. Substantially updated from the first edition to cover recent theoretical developments, approaches and significant technological developments, this is the best and by far the most comprehensive textbook available on this exciting and expanding subject.

Anbieter: Dodax AT
Stand: 20.01.2020
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Financial Correlation Modelling Using News and ...
32,90 € *
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This thesis compares the performance of various models that measure the relationship between news and stock price correlations. These models are analysed when they are applied on the different datasets. One dataset contains social media news while the other dataset contains news flows provided by Thomson Reuters. These datasets have consequently different characteristics. Social media news are much more dynamic, since it allows a wide range of audience an easy and fast access to gain and share information. On the other hand the news flow doesn't spread as widely and quickly as the social media news flow. As a result of the different characteristics of these datasets, there is not one overall best performing model but one best performing model for each dataset.

Anbieter: Dodax
Stand: 20.01.2020
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Different market, different practice?
49,00 € *
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This book was written in order to research how companies usage of Social Media differ depending on which country they operate in. Little prior research had been done on whether companies in different countries use Social Media differently. This book was a first attempt to identify nuances in the field of country-specific characteristics in companies Social Media usage. 21 interviews with seven Social Media practitioners on the US, Japanese and German market were conducted. The findings showed that there are differences between how companies communicate, interact and measure Social Media. In conclusion, on the US market, companies that are successful in Social Media put emphasis on asking questions and listening to their consumers answers. On the Japanese market, companies that perform well drive interaction through sales promotion, and successful German companies tailor their communication to ultimately generate loyalty.

Anbieter: Dodax
Stand: 20.01.2020
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