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The Role of Social Media in Presidential Electi...
63,70 € *
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THE ROLE OF SOCIAL MEDIA IN THE 2013 PRESIDENTIAL ELECTION CAMPAIGNS IN KENYA The advent of social media has provided a platform for discussion and information exchange between political actors and the electorate which was impossible a couple of years back. Political candidates are able to disseminate information to the public and even acquire feedback from them. This has greatly changed the political landscape and has provided numerous opportunities to both political parties. This book reviews the use of social media by the 2013 presidential election candidates and how it was utilized during the campaign period in Kenya.

Anbieter: Dodax AT
Stand: 20.01.2020
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Nair, Swati: Slacktivism vs. Activism: Social M...
49,00 € *
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Erscheinungsdatum: 04/2012, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Slacktivism vs. Activism: Social Media Campaigns In India, Titelzusatz: Socio-political campaigns and their success through social media platforms in India, Autor: Nair, Swati, Verlag: LAP Lambert Academic Publishing, Sprache: Englisch, Rubrik: Kommunikationswissenschaften, Seiten: 60, Informationen: Paperback, Gewicht: 106 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.01.2020
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Social Media Campaigns
58,40 € *
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Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.

Anbieter: Dodax
Stand: 20.01.2020
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Social Media Campaigns
60,10 € *
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Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.

Anbieter: Dodax AT
Stand: 20.01.2020
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Social Media in Politics
149,79 € *
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This volume sets out to analyse the relation between social media and politics by investigating the power of the internet and more specifically social media, in the political and social discourse. The volume collects original research on the use of social media in political campaigns, electoral marketing, riots and social revolutions, presenting a range of case studies from across the world as well as theoretical and methodological contributions. Examples that explore the use of social media in electoral campaigns include, for instance, studies on the use of Face book in the 2012 US presidential campaign and in the 2011 Turkish general elections. The final section of the book debates the usage of Twitter and other Web 2.0 tools in mobilizing people for riots and revolutions, presenting and analysing recent events in Istanbul and Egypt, among others.

Anbieter: Dodax
Stand: 20.01.2020
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Social Media in Politics
140,58 € *
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This volume sets out to analyse the relation between social media and politics by investigating the power of the internet and more specifically social media, in the political and social discourse. The volume collects original research on the use of social media in political campaigns, electoral marketing, riots and social revolutions, presenting a range of case studies from across the world as well as theoretical and methodological contributions. Examples that explore the use of social media in electoral campaigns include, for instance, studies on the use of Face book in the 2012 US presidential campaign and in the 2011 Turkish general elections. The final section of the book debates the usage of Twitter and other Web 2.0 tools in mobilizing people for riots and revolutions, presenting and analysing recent events in Istanbul and Egypt, among others.

Anbieter: Dodax
Stand: 20.01.2020
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Social Media in Politics
140,58 € *
ggf. zzgl. Versand

This volume sets out to analyse the relation between social media and politics by investigating the power of the internet and more specifically social media, in the political and social discourse. The volume collects original research on the use of social media in political campaigns, electoral marketing, riots and social revolutions, presenting a range of case studies from across the world as well as theoretical and methodological contributions. Examples that explore the use of social media in electoral campaigns include, for instance, studies on the use of Face book in the 2012 US presidential campaign and in the 2011 Turkish general elections. The final section of the book debates the usage of Twitter and other Web 2.0 tools in mobilizing people for riots and revolutions, presenting and analysing recent events in Istanbul and Egypt, among others.

Anbieter: Dodax AT
Stand: 20.01.2020
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Social Media in Politics
153,99 € *
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This volume sets out to analyse the relation between social media and politics by investigating the power of the internet and more specifically social media, in the political and social discourse. The volume collects original research on the use of social media in political campaigns, electoral marketing, riots and social revolutions, presenting a range of case studies from across the world as well as theoretical and methodological contributions. Examples that explore the use of social media in electoral campaigns include, for instance, studies on the use of Face book in the 2012 US presidential campaign and in the 2011 Turkish general elections. The final section of the book debates the usage of Twitter and other Web 2.0 tools in mobilizing people for riots and revolutions, presenting and analysing recent events in Istanbul and Egypt, among others.

Anbieter: Dodax AT
Stand: 20.01.2020
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Social Media Management
57,04 € *
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This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

Anbieter: Dodax
Stand: 20.01.2020
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