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Mallek, Michael: Social Media Marketing auf Bus...
39,99 € *
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Erscheinungsdatum: 02.12.2010, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Social Media Marketing auf Business-to-Business Märkten, Auflage: 1. Auflage von 2010 // 1. Auflage, Autor: Mallek, Michael, Verlag: GRIN Publishing, Sprache: Deutsch, Rubrik: Kommunikationswissenschaften, Seiten: 84, Gewicht: 128 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.01.2020
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Cutting-Edge Social Media Approaches to Busines...
61,19 € *
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Erscheinungsdatum: 27.07.2010, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Cutting-Edge Social Media Approaches to Business Education, Titelzusatz: Teaching with Linkedin, Facebook, Twitter, Second Life, and Blogs (PB), Redaktion: Wankel, Charles, Verlag: Information Age Publishing, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Management, Rubrik: Wirtschaft // Management, Seiten: 352, Informationen: Paperback, Gewicht: 535 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.01.2020
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Cutting-Edge Social Media Approaches to Busines...
106,09 € *
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Erscheinungsdatum: 27.07.2010, Medium: Buch, Einband: Gebunden, Titel: Cutting-Edge Social Media Approaches to Business Education, Titelzusatz: Teaching with Linkedin, Facebook, Twitter, Second Life, and Blogs (Hc), Redaktion: Wankel, Charles, Verlag: Information Age Publishing, Sprache: Englisch, Schlagworte: COMPUTERS // Web // Social Networking, Rubrik: Datenkommunikation // Netze, Mailboxen, Seiten: 352, Informationen: HC gerader Rücken kaschiert, Gewicht: 695 gr, Verkäufer: averdo

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Stand: 20.01.2020
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Social Strategy
21,99 € *
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Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Piskorski, one of the worlds leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies.

Anbieter: Dodax AT
Stand: 20.01.2020
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Social Media for Small Business
51,30 € *
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Given the ubiquity of social media, it has become an integral part of digital marketing mix for large businesses, as they spent considerable budget for brand enhancement, customer engagement and social promotion. However, small businesses struggle to leverage the true potential of social media owing to constraints such as lack of budget, expertise and time. Hence, social media management tools has come to rescue, which offer scheduling, engaging, and analytics from a single dashboard. But, as the number of social media are increasing so are the SMM (Social Media Management) tools, therefore, small businesses are in dilemma to decide which social media applications and tools are beneficial for business. Moreover, what data are available from the social media analytics, and are they applicable to improve business performance for small business is another important question. Therefore, this research employed a case study approach with a small takeaway business, implementing strategic social media marketing, and promotion in seven popular social media sites i.e. Facebook, Twitter, Google+, Instagram, Pinterest, Foursquare and TripAdvisor.

Anbieter: Dodax AT
Stand: 20.01.2020
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Social Media for Small Business
49,90 € *
ggf. zzgl. Versand

Given the ubiquity of social media, it has become an integral part of digital marketing mix for large businesses, as they spent considerable budget for brand enhancement, customer engagement and social promotion. However, small businesses struggle to leverage the true potential of social media owing to constraints such as lack of budget, expertise and time. Hence, social media management tools has come to rescue, which offer scheduling, engaging, and analytics from a single dashboard. But, as the number of social media are increasing so are the SMM (Social Media Management) tools, therefore, small businesses are in dilemma to decide which social media applications and tools are beneficial for business. Moreover, what data are available from the social media analytics, and are they applicable to improve business performance for small business is another important question. Therefore, this research employed a case study approach with a small takeaway business, implementing strategic social media marketing, and promotion in seven popular social media sites i.e. Facebook, Twitter, Google+, Instagram, Pinterest, Foursquare and TripAdvisor.

Anbieter: Dodax
Stand: 20.01.2020
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Smart Business, Social Business
26,87 € *
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"To thrive and win in the dynamic new world of social business, you need a strong foundational understanding, a clear and purposeful strategy, and playbook to turn concepts and intentions into actions and results. Michael Brito delivers these essentials so you can get going--now--on the path to social business success. Read, conceptualize, customize, execute, win."Mark Yolton , Senior Vice President, SAP"It's time to get serious about social media execution. Michael Brito shows you how. This book will transform your thinking and inspire change across your organization."Clara Shih , Author of The Facebook Era and CEO/Founder of Hearsay Social"It isn't enough to just be on Twitter and Facebook to be 'social' in business today. Michael Brito expertly leads you into the 2012 world where being social in business is expected, not an extra frill done by some geeks in the corner. This book will get your company up to date and will show you the management and tooling changes you need to make to keep up with the Facebook generation."Robert Scoble , Chief Learning Officer, Rackspace" Smart Business, Social Business should be in the hands of every executive who knows social media is transforming the way we do business and doesn't want to get left behind."Ben Parr , Editor-at-Large, Mashable"Michael Brito is one of the real deals. In a world where it's hard to find accredited sources in disruptive technology, Michael Brito has brand side experience, as well as agency side perspective. His new book is a likely desktop reference for organizations to understand the social customer and to humanize its business operations."Jeremiah Owyang , Partner, Altimeter Group"It's clear now that every business needs to begin its transformational journey towards becoming a social enterprise. This book gets right to it with practical steps to take, models to follow, roles to create, and case studies to inspire. The essence of today's modern thinking in one nice, neat package."David Alston , Chief Marketing Officer, Radian6Become an Authentic, High Performing, and Collaborative "Social Business"...and Reap the Rewards of Driving Real Business ValueYou'll learn how to- Transform from a "social brand" to a fully collaborative "social business"- Have productive internal conversations with stakeholders that lead to successful external conversations with the community- Create effective organizational models that drive collaboration and communication- Overcome the conflicts of social media ownership from behind the firewall- Tear down the "organizational silos" that prevent crucial collaboration- Select the right social media tools, technologies, and agencies that will add value to the business- Implement moderation strategies and governance models that address social media policies and procedures- Embrace today's new social customer and implement a next-generation "Social CRM" strategy- Measure the effectiveness of your social media presence and initiatives- Utilize social techniques to engage better talent and put it to work- Use community feedback to shape your business models, products, and processesMany companies are active on Twitter and Facebook...have blogs and online communities...but behind the firewall, chaos, anarchy, and conflict reign. In this book, top social business expert Michael Brito shows how to build a rock-solid internal framework to operationalize social media and make external engagement and community building more effective, meaningful, and sustainable. Brito systematically reviews the people, process, and technology obstacles you'll face w

Anbieter: Dodax AT
Stand: 20.01.2020
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Smart Business, Social Business
27,07 € *
ggf. zzgl. Versand

"To thrive and win in the dynamic new world of social business, you need a strong foundational understanding, a clear and purposeful strategy, and playbook to turn concepts and intentions into actions and results. Michael Brito delivers these essentials so you can get going--now--on the path to social business success. Read, conceptualize, customize, execute, win."Mark Yolton , Senior Vice President, SAP"It's time to get serious about social media execution. Michael Brito shows you how. This book will transform your thinking and inspire change across your organization."Clara Shih , Author of The Facebook Era and CEO/Founder of Hearsay Social"It isn't enough to just be on Twitter and Facebook to be 'social' in business today. Michael Brito expertly leads you into the 2012 world where being social in business is expected, not an extra frill done by some geeks in the corner. This book will get your company up to date and will show you the management and tooling changes you need to make to keep up with the Facebook generation."Robert Scoble , Chief Learning Officer, Rackspace" Smart Business, Social Business should be in the hands of every executive who knows social media is transforming the way we do business and doesn't want to get left behind."Ben Parr , Editor-at-Large, Mashable"Michael Brito is one of the real deals. In a world where it's hard to find accredited sources in disruptive technology, Michael Brito has brand side experience, as well as agency side perspective. His new book is a likely desktop reference for organizations to understand the social customer and to humanize its business operations."Jeremiah Owyang , Partner, Altimeter Group"It's clear now that every business needs to begin its transformational journey towards becoming a social enterprise. This book gets right to it with practical steps to take, models to follow, roles to create, and case studies to inspire. The essence of today's modern thinking in one nice, neat package."David Alston , Chief Marketing Officer, Radian6Become an Authentic, High Performing, and Collaborative "Social Business"...and Reap the Rewards of Driving Real Business ValueYou'll learn how to- Transform from a "social brand" to a fully collaborative "social business"- Have productive internal conversations with stakeholders that lead to successful external conversations with the community- Create effective organizational models that drive collaboration and communication- Overcome the conflicts of social media ownership from behind the firewall- Tear down the "organizational silos" that prevent crucial collaboration- Select the right social media tools, technologies, and agencies that will add value to the business- Implement moderation strategies and governance models that address social media policies and procedures- Embrace today's new social customer and implement a next-generation "Social CRM" strategy- Measure the effectiveness of your social media presence and initiatives- Utilize social techniques to engage better talent and put it to work- Use community feedback to shape your business models, products, and processesMany companies are active on Twitter and Facebook...have blogs and online communities...but behind the firewall, chaos, anarchy, and conflict reign. In this book, top social business expert Michael Brito shows how to build a rock-solid internal framework to operationalize social media and make external engagement and community building more effective, meaningful, and sustainable. Brito systematically reviews the people, process, and technology obstacles you'll face w

Anbieter: Dodax
Stand: 20.01.2020
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The Social Media Manifesto
41,79 € *
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The Social Media Manifesto  is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.

Anbieter: Dodax AT
Stand: 20.01.2020
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