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Social Media for Small Business
49,90 € *
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Given the ubiquity of social media, it has become an integral part of digital marketing mix for large businesses, as they spent considerable budget for brand enhancement, customer engagement and social promotion. However, small businesses struggle to leverage the true potential of social media owing to constraints such as lack of budget, expertise and time. Hence, social media management tools has come to rescue, which offer scheduling, engaging, and analytics from a single dashboard. But, as the number of social media are increasing so are the SMM (Social Media Management) tools, therefore, small businesses are in dilemma to decide which social media applications and tools are beneficial for business. Moreover, what data are available from the social media analytics, and are they applicable to improve business performance for small business is another important question. Therefore, this research employed a case study approach with a small takeaway business, implementing strategic social media marketing, and promotion in seven popular social media sites i.e. Facebook, Twitter, Google+, Instagram, Pinterest, Foursquare and TripAdvisor.

Anbieter: Dodax
Stand: 20.01.2020
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Social Media in Business
94,90 € *
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This study targeted firms' managers from the Architectural/Engineering business in Dubai. The purpose was to explore their attitudes towards social media if was used for brand awareness. In terms of risks and benefits, perceptions of business and marketing managers were surveyed, related and weighed in order to explain the attitude. The Technology Acceptance Model TAM was implemented to analyze the findings due to its fundamental determinants (Usefulness and Ease of use) that influence the attitude. The statistical model was calculated using a PLS method. Attitude of Dubai's architects was positive although influenced by fears of reputation risks, as the managers acknowledged the need to accommodate social media into their marketing and audience communication activities. However, success cannot be achieved without the appropriate usage and preparation. To orchestrate social media, managers need to develop an engagement policy by which staff is delegated to engage with the targeted audience.Listening to the feedback is essential, while analysis should be conducted in a way enables to improve the engagement policy. Eventually, to turn audience and clients into brand advocates.

Anbieter: Dodax
Stand: 20.01.2020
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Social Media in Business
97,60 € *
ggf. zzgl. Versand

This study targeted firms' managers from the Architectural/Engineering business in Dubai. The purpose was to explore their attitudes towards social media if was used for brand awareness. In terms of risks and benefits, perceptions of business and marketing managers were surveyed, related and weighed in order to explain the attitude. The Technology Acceptance Model TAM was implemented to analyze the findings due to its fundamental determinants (Usefulness and Ease of use) that influence the attitude. The statistical model was calculated using a PLS method. Attitude of Dubai's architects was positive although influenced by fears of reputation risks, as the managers acknowledged the need to accommodate social media into their marketing and audience communication activities. However, success cannot be achieved without the appropriate usage and preparation. To orchestrate social media, managers need to develop an engagement policy by which staff is delegated to engage with the targeted audience.Listening to the feedback is essential, while analysis should be conducted in a way enables to improve the engagement policy. Eventually, to turn audience and clients into brand advocates.

Anbieter: Dodax AT
Stand: 20.01.2020
Zum Angebot
Measuring the Impact of Social Media on Busines...
139,95 € *
ggf. zzgl. Versand

An organization can have a high number of "likes" on its Facebook page and lots of "followers" on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization's effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of "likes" and the number of "followers" to predict an organization's "success" even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why. Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share. These data, both financial and nonfinancial, are matched and statistically analyzed to see whether a company's social media activities are significantly associated with its business performance.

Anbieter: Dodax AT
Stand: 20.01.2020
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Executive Summary Impacting B2B Business Develo...
21,99 € *
ggf. zzgl. Versand

Recent academic and practitioner studies indicated that Social Media in B2B-Business Development is an emerging phenomenon with little direction and scant guidance. While Social Media has received extensive attention in Business-To-Consumer, there is a paucity of Business-To-Business studies with joint research being a novelty. This research explored and explained how Social Media impacts the B2B-Business Development process cycle in the software solutions and services environment by testing a conceptual model applying a cross-sectional survey of more than 530 practitioners. This research developed a conceptual framework of different fields such as Relationship Marketing and Information System Theory incorporating Social Capital and Usage Criteria as critical moderators leading to new business. The B2B-Business Development process represents constructs conceptualizing the behavioral outcome of the business performance. The cross-sectional research design included open-ended expert, qualitative semi-structured interviews with gatekeepers and decision-makers complemented by an online survey. The findings supported the research model and produced substantial contributions.

Anbieter: Dodax
Stand: 20.01.2020
Zum Angebot
Measuring the Impact of Social Media on Busines...
135,95 € *
ggf. zzgl. Versand

An organization can have a high number of "likes" on its Facebook page and lots of "followers" on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization's effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of "likes" and the number of "followers" to predict an organization's "success" even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why. Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share. These data, both financial and nonfinancial, are matched and statistically analyzed to see whether a company's social media activities are significantly associated with its business performance.

Anbieter: Dodax
Stand: 20.01.2020
Zum Angebot
Executive Summary Impacting B2B Business Develo...
21,99 € *
ggf. zzgl. Versand

Recent academic and practitioner studies indicated that Social Media in B2B-Business Development is an emerging phenomenon with little direction and scant guidance. While Social Media has received extensive attention in Business-To-Consumer, there is a paucity of Business-To-Business studies with joint research being a novelty. This research explored and explained how Social Media impacts the B2B-Business Development process cycle in the software solutions and services environment by testing a conceptual model applying a cross-sectional survey of more than 530 practitioners. This research developed a conceptual framework of different fields such as Relationship Marketing and Information System Theory incorporating Social Capital and Usage Criteria as critical moderators leading to new business. The B2B-Business Development process represents constructs conceptualizing the behavioral outcome of the business performance. The cross-sectional research design included open-ended expert, qualitative semi-structured interviews with gatekeepers and decision-makers complemented by an online survey. The findings supported the research model and produced substantial contributions.

Anbieter: Dodax AT
Stand: 20.01.2020
Zum Angebot
Measuring the Impact of Social Media on Busines...
34,95 € *
ggf. zzgl. Versand

An organization can have a high number of "likes" on its Facebook page and lots of "followers" on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization's effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of "likes" and the number of "followers" to predict an organization's "success" even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why. Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share. These data, both financial and nonfinancial, are matched and statistically analyzed to see whether a company's social media activities are significantly associated with its business performance.

Anbieter: Dodax
Stand: 20.01.2020
Zum Angebot
Measuring the Impact of Social Media on Busines...
35,95 € *
ggf. zzgl. Versand

An organization can have a high number of "likes" on its Facebook page and lots of "followers" on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization's effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of "likes" and the number of "followers" to predict an organization's "success" even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why. Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share. These data, both financial and nonfinancial, are matched and statistically analyzed to see whether a company's social media activities are significantly associated with its business performance.

Anbieter: Dodax AT
Stand: 20.01.2020
Zum Angebot