Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them. Marketing is no longer a one-way street, but an engagement in a conversation with customers and potential customers. The Digital Handshake shows you how to introduce yourself to the online world and engage customers via new media tools like blogs, social networks, online video, podcasting, mobile marketing, customer ratings systems, and Twitter. Using real case studies, social-media authority Paul Chaney shows you how to design a comprehensive marketing and advertising campaign that enhances traditional marketing efforts with an entire suite of new media applications. He provides practical Web 2.0 solutions for real-world business problems, including how to counter negative perceptions about your brand or company, reward those who speak well of you online, and generate brand awareness and positive impressions. Social networks like Facebook and LinkedIn are growing by leaps and bounds, connecting people in profound new ways and changing the way communities and individuals buy. Tomorrow's best companies will be those who can most effectively use social media to connect with consumers, ramp up branding efforts, and grow their online presence.New technology can either undermine your marketing efforts or enhance them. Don't be left behind. The Digital Handshake is a tactical and practical guide for non-technical business leaders who want to leverage the new media tools to positively affect their bottom line. 1. Language: English. Narrator: Scott Peterson. Audio sample: http://samples.audible.de/bk/gdan/000368/bk_gdan_000368_sample.mp3. Digital audiobook in aax.
Is social media ruining our kids? How much Internet activity is too much? What do FOMO (fear of missing out), sexting, and selfies mean for teens? Are you curious about what research says about how media and technology are impacting childhood? Supported by academic research focused on technology, Media Moms and Digital Dads breaks down complex issues in a friendly, accessible fashion, making it a highly useful and ultimately reassuring listen for anyone worried about the impact that media might be having on young minds. Dr. Uhls ends each chapter with a summary of the science, the bottom line for quick takeaway, and tips and guidance for parents. Each chapter delves into a different issue, so parents can easily turn to their own particular needs and skip what doesn't concern them. Dr. Uhls' expertise as a former Hollywood executive and a current expert on child development and media gives her a unique and important perspective. As a trained scientist, she understands the fascinating studies conducted by researchers, and as a mom of digital teens she knows what actually works and can relate to the reality of being a parent in the 21st century. Dr. Uhls also describes the research she conducted at UCLA (extensively reported on in news outlets such as The New York Times, NPR, and Time Magazine), including her studies about fame and social media and about whether the extensive time we stare at screens impacts nonverbal emotional understanding. Chapters include: Foreword by the CEO of the national nonprofit Common Sense Media Overview of Parenting in the Digital Age Screen Time for Babies and Toddlers The Mobile Era The Digital Brain Social Media and Social Lives Fame, FOMO, and Selfies Learning in the Digital Age Education in the Digital Age Video Games PLEASE NOTE: When you pu 1. Language: English. Narrator: Cyndee Maxwell. Audio sample: http://samples.audible.de/bk/gdan/001785/bk_gdan_001785_sample.mp3. Digital audiobook in aax.
If you’ve always wanted your business or brand on social media to thrive but find yourself struggling to get a sale, engagement, or even endorsement, then keep listening.…Are you sick of watching other businesses successfully growing their online presence, but you are unable to even get a follow? Have you tried applying the so-called “tricks” of the trade, but nothing seems to get you the kind of results that you desire? Do you finally want to stop throwing money on social media campaigns that barely raise the dust much less raise your bottom line? If so, then you are holding the solution in your hands…literally.You see, turning your social media page into a thriving hub with several profitable outcomes doesn’t have to be difficult. Even if you have tried advertising and it still feels as though you are talking to a wall, there are things that you can do starting right now that will give your brand or business the buzz that it needs. If you are starting to think that social media is not for you or your business, you might need to think again. And the reason for this rethink is in the math. A lot of people are taking their businesses online because the market is there.According to Smart Insights, Facebook alone has two billion active users and that number is expected to grow. YouTube has an impressive user base that runs into billions as well. What this tells you is that the problem with growing your business digitally is not with the platform that you use. It is knowing where your true customers are, how to reach them and how to sell to them. And that is what this book will do for you.Here’s just a tiny fraction of what you’ll discover:Unlocking the Facebook algorithm that will change your business foreverWhy your responses on social media might actually be hurting your brand – and what you can do insteadHow to build a successful marketing campaign without spending millionsCommon soc 1. Language: English. Narrator: Lee Jagow. Audio sample: http://samples.audible.de/bk/acx0/191393/bk_acx0_191393_sample.mp3. Digital audiobook in aax.
In the connection economy, trust and relationships are the new currency. It's not a soft thing you do in your spare time, it's the heart and soul of your business. -Seth Godin, author of Tribes - Social media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real-world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why "That's the way it's always been done" will leave you without any customers. In this audiobook, you will also discover: How to maximize your potential by using the right community-focused tools on the Internet The importance of moving from convince and convert to converse and convert What main problems will keep you from seeing dramatic results How building engaged and responsive communities around your brand will significantly impact your bottom line Whether your business is just starting out or if you've been a leader in your field for years In Return on Relationship, Ted Rubin and Kathryn Rose give you a guided tour to taking your company to the next level. 1. Language: English. Narrator: Ben Lichtenwalner. Audio sample: http://samples.audible.de/bk/acx0/022016/bk_acx0_022016_sample.mp3. Digital audiobook in aax.
Bulletproof your organization against data breach, identity theft, and corporate espionage. In this updated and revised edition of Privacy Means Profit, John Sileo demonstrates how to keep data theft from destroying your bottom line, both personally and professionally. In addition to sharing his gripping tale of losing $300,000 and his business to data breach, John writes about the risks posed by social media, travel theft, workplace identity theft, and how to keep it from happening to you and your business. By interlacing his personal experience with cutting-edge research and unforgettable stories, John not only inspires change inside of your organization, but outlines a simple framework with which to build a Culture of Privacy. This book is a must-read for any individual with a Social Security Number and any business leader who doesn't want the negative publicity, customer flight, legal battles and stock depreciation resulting from data breach. Protect your net worth and bottom line using the Seven Mindsets of a Spy Accumulate Layers of Privacy Eliminate the Source Destroy Data Risk Lock Your Assets Evaluate the Offer Interrogate the Enemy Monitor the Signs In this revised edition, John includes an 8th Mindset, Adaptation, which serves as an additional bridge between personal protection and bulletproofing your organization. Privacy Means Profit offers a one-stop guide to protecting what's most important and most at risk - your essential business and personal data. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Brian Troxell. Audio sample: http://samples.audible.de/bk/acx0/002064/bk_acx0_002064_sample.mp3. Digital audiobook in aax.
This look at CSR (Corporate Social Responsibility) - where it began, where it is today, and where it is headed, told chronologically and through Toby Usnik’s 25 years of brand stewarding at celebrated multinational and start-up firms - is a primer for leaders in small- and medium-sized businesses that are figuring out how to manage their triple bottom line (people, profit, and planet). This book is a primer for any leader developing or expanding their CSR efforts. This book explains to business leaders: How CSR contributes to their bottom line and why they cannot "fake" caringHow business leaders leverage to CSR make their companies more profitable, more attractive to the best talent, customers, and investorsHow CSR helps retain and grow top talent to a degree that allows them to see around corners and lead in their organizations and marketsHow CSR connect brands with the younger consumer and makes them loyal to your brandHow good CSR creates evangelists for brands, creating a halo effect that drives more editorial and social media, and reaches consumers in more cost effective ways than advertisingHow to separate the wheat from the chaff: What are the myths and false hopes of CSR? And who are the charlatans trying to exploit a company’s efforts to create meaningful change through CSR? Why leaders cannot afford not to think about CSR and integrate it to their business (e.g., this is not something only for large companies or public companies)The ways to avoid reinventing the wheel by borrowing from those who have already established best-in-class practicesWhy and how ultimately CSR as we know it will and should go away because it is so integrated into the DNA of the brand and its employees 1. Language: English. Narrator: Toby Usnik. Audio sample: http://samples.audible.de/bk/acx0/135211/bk_acx0_135211_sample.mp3. Digital audiobook in aax.
Real Estate Lead Generation Are you looking to generate more real estate leads? Look no further. In the book Real Estate Lead Generation, Brent Driscoll holds nothing back and gives you all of his lead generation tactics. This book is short and to the point. There is no fluff, filler, or vague theories. This one book could add thousands of dollars to your bottom line every year. Real Estate Leads Within this book you will discover how to dramatically increase your real estate leads. Here are some of the things you will learn: How to generate real estate leads through email How to utilize social media for lead generation Using a personal website Classified ads Using an answering machine to collect leads Using a mailing list for lead generation If you are interested in generating real estate leads, this book is a must-listen. 1. Language: English. Narrator: Jack Nolan. Audio sample: http://samples.audible.de/bk/acx0/048262/bk_acx0_048262_sample.mp3. Digital audiobook in aax.
The branding bible for today’s globalized world. Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency - where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only audiobook you will need to implement an effective brand strategy for your firm. 1. Language: English. Narrator: Rose Itzcovitz. Audio sample: http://samples.audible.de/bk/gdan/001155/bk_gdan_001155_sample.mp3. Digital audiobook in aax.
Grassroots organizing is our best hope. If you're serious about making change from the bottom up, read Stand Up! and pass it on. - Congressman Keith Ellison Each of us faces a moment of truth - at a time of crisis, do we stand up and speak out or retreat into our private lives? This audiobook is for those frustrated by what they see happening in the world but are not sure what they can do about it. Veteran organizer Gordon Whitman shows that we have the power we need to create a racially and economically just society. But it won't happen if we stay on the sidelines sharing social media posts and signing online petitions. We win only if we're willing to join other people in the kind of face-to-face organizing that has powered every successful social movement in history. Whitman describes five types of conversations that enable people to build organizations that can solve local problems and confront the greatest challenges facing our country - from gun violence to climate change. The audiobook is a road map for standing up to the bullies who've hijacked our democracy and divided us against each other. Find your voice, make it heard, create lasting change, and live your purpose in the world! 1. Language: English. Narrator: Tom Dheere. Audio sample: http://samples.audible.de/bk/acx0/102775/bk_acx0_102775_sample.mp3. Digital audiobook in aax.