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Ganti, Tejaswini: Bollywood
28,29 € *
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Erscheinungsdatum: 02/2013, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Bollywood, Titelzusatz: A Guidebook to Popular Hindi Cinema, Auflage: 2. Auflage von 2013 // 2nd edition, Autor: Ganti, Tejaswini, Verlag: Taylor & Francis Ltd., Sprache: Englisch, Schlagworte: Fernsehen // Privatfernsehen // TV // Bollywood // PERFORMING ARTS // Film & Video // History & Criticism // SOCIAL SCIENCE // Media Studies // Indien // Radio // Film- // Fernseh // und Radioindustrie // Filmgeschichte // Filmtheorie und Filmkritik, Rubrik: Theater // Ballett, Film, Fernsehen, Seiten: 268, Abbildungen: 40 black & white halftones, Gewicht: 338 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 05.04.2020
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Boosterism & Bollywood
39,90 € *
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As with all business, film promotions are important parts of any release because of the inherent high financial risk, film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Bollywood evidently has been indulged in promoting the films in a newer method with every passing film. Right from trailers on social media platforms (including the various versions- posters, motion posters, teasers, chapterization in teasers) to music to ads to reality show appearances to interviews to controversies and scandals, promotional strategies include all. The charm of continuously being in the limelight and the beauty to attract the maximum mass out there forces the makers to go beyond mere mass appeal and mass viewing. The book attempts to clarify if all the hard work and even more laborious tasks to give it a better recognition worth enough. With case studies and interviews from industry trade analysts, the author has tried to find out why is there such a rise in promotions these days and does it really help in fetching audience to the theatres.

Anbieter: Dodax
Stand: 05.04.2020
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True Lies Worldwide
98,26 € *
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People of all times and in all cultures have produced and consumed fiction in a variety of forms, not only for entertainment, but also to spread knowledge, religious or political beliefs. Furthermore, fiction has taken part in reflecting and shaping the cultural identity of communities as well as the identity of individuals. This volume aims to explore the concept and the use of fiction from different epochs, in different cultures and in different forms, both ancient and more recent. It covers a broad field of interests, from ancient literature, art, philosophy and theater to Bollywood productions, television series and modern electronic media. Twenty-three scholars from ten countries and from different areasand fields of interests in the Humanities assembled in Stockholm on a conference in August 2012 to exchange views on "Fiction in Global Contexts". This volume presents the results of their discussions. It contains fresh perspectives on issues and topics such as: the nature of fiction fiction and its relationship to "truth" the demand for and the function and uses of fiction the development of fiction from ancient to modern times different forms of fiction fiction in social contexts or in a gender perspective

Anbieter: Dodax
Stand: 05.04.2020
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True Lies Worldwide
19,95 € *
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People of all times and in all cultures have produced and consumed fiction in a variety of forms, not only for entertainment, but also to spread knowledge, religious or political beliefs. Furthermore, fiction has taken part in reflecting and shaping the cultural identity of communities as well as the identity of individuals. This volume aims to explore the concept and the use of fiction from different epochs, in different cultures and in different forms, both ancient and more recent. It covers a broad field of interests, from ancient literature, art, philosophy and theater to Bollywood productions, television series and modern electronic media. Twenty-three scholars from ten countries and from different areasand fields of interests in the Humanities assembled in Stockholm on a conference in August 2012 to exchange views on "Fiction in Global Contexts". This volume presents the results of their discussions. It contains fresh perspectives on issues and topics such as: the nature of fiction fiction and its relationship to "truth" the demand for and the function and uses of fiction the development of fiction from ancient to modern times different forms of fiction fiction in social contexts or in a gender perspective

Anbieter: Dodax
Stand: 05.04.2020
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South Asian Media Cultures
227,00 CHF *
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'South Asian Media Cultures' is a collection of essays that pulls together field-based audience and textual research in areas such as the politics of new media, contemporary television and film in India, Bangladesh, Pakistan, Sri Lanka, Nepal and their audiences. Through a careful analysis of the various media cultures and practices from across South Asia, this collection addresses pertinent issues such as how discourses on gender, nationalism, ethnicity and class are being expressed by mainstream media texts across South Asia, and how different groups within the public discern meanings from such discourses. With this collection, Banaji aims to reduce the reliance on commercial Hindi cinema ('Bollywood') for reference on the politics and history of South Asian Media. Instead, key current research and theoretical debate are presented in an accessible manner. They are organised around three clear themes: 'Audiences, meanings and social contexts', which focuses on the responses of particular social groups to specific media formats, ideas or genres; 'Media Discourse, Identity and Politics', which discusses the complex links between media representations and socio-political identities; and 'Alternative Producers: New Media, Politics and Civic Participation', which describes and assesses the various civic practices and possibilities opened up in South Asia by digital and mobile communications.

Anbieter: Orell Fuessli CH
Stand: 05.04.2020
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Sage Handbk Of Media Studies
314,00 CHF *
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The SAGE Handbook of Media Studies provides a state-of-the-art overview of media research and examines the theories, practices, and future of media studies. The Editors have brought together a variety of U.S. and international contributors to provide a universal viewpoint of the increasingly diverse and globalized media studies field. The Handbook offers a comprehensive review of today's burgeoning field of media studies within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from popular music to digital technologies, from media ethics to advertising, and from Hollywood and Bollywood to alternative media. It is an ideal resource for graduate courses in media studies, as well as an excellent addition to any academic library.

Anbieter: Orell Fuessli CH
Stand: 05.04.2020
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Brave New Bollywood
122,00 CHF *
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These are interesting times in the history of Indian cinema, particularly because the established aesthetic conventions and modes of production of the Hindi film industry are being challenged, as are the boundaries between what is alternative and what is mainstream. This book is an attempt to contextualize the upsurge in this form of cinema in Bollywood/Hindi film industry. It also aims to promote an academic enquiry into the works of these filmmakers, their religious beliefs, social moorings, cinematic influences, attitudes towards filmmaking and experiences of making movies. It will be an important reading for serious students of South Asian studies, film studies and media studies as well as the general reader who has an interest in cinema.

Anbieter: Orell Fuessli CH
Stand: 05.04.2020
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Fiction in Global Contexts
115,90 CHF *
ggf. zzgl. Versand

People of all times and in all cultures have produced and consumed fiction in a variety of forms, not only for entertainment, but also to spread knowledge, religious or political beliefs. Furthermore, fiction has taken part in reflecting and shaping the cultural identity of communities as well as the identity of individuals. This volume aims to explore the concept and the use of fiction from different epochs, in different cultures and in different forms, both ancient and more recent. It covers a broad field of interests, from ancient literature, art, philosophy and theater to Bollywood productions, television series and modern electronic media. Twenty-three scholars from ten countries and from different areasand fields of interests in the Humanities assembled in Stockholm on a conference in August 2012 to exchange views on 'Fiction in Global Contexts'. This volume presents the results of their discussions. It contains fresh perspectives on issues and topics such as: the nature of fiction fiction and its relationship to 'truth' the demand for and the function and uses of fiction the development of fiction from ancient to modern times different forms of fiction fiction in social contexts or in a gender perspective

Anbieter: Orell Fuessli CH
Stand: 05.04.2020
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A Companion to Media Authorship
48,00 CHF *
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A Companion to Media Authorship offers 28 groundbreaking chapters which investigate the practices, attributions, and meanings of authorship. Revitalizing the study within media and cultural studies, this diverse and global collection provides the definitive work on the subject. * Rethinks cultures of authorship and challenges the concept of auteurism across multiple media forms * Moves beyond notions of the individual to focus on how authorship is collaborative, contested, and networked, examining cultures of authorship and the practicalities of how it works * Draws on the cutting-edge research of scholars and practitioners whose work has produced significant new insights into the field * Examines a wide range of media, including television, social media, radio, videogames, transmedia, music, and comic books * Offers an impressive global focus, including pieces on Mexican music, amateur film production in Nairobi slums, tele-serial production in Kinshasa, Hong Kong film, and the marketing of Bollywood

Anbieter: Orell Fuessli CH
Stand: 05.04.2020
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